It's not just netizens who are refutating, even the industry insider who just bombarded Xiaohuaniu's advertisement also jumped out to publicly question the authenticity of their sales, he felt that Xiaohuaniu was faking and deliberately used a fake number to deceive everyone, in order to highlight Xiaohuaniu. Pen "Fun" Pavilion www.biquge.info

Their suspicions are not unreasonable, can such a broken advertisement, which is abused like a street rat, really cause such a big sensation?

It has attracted countless consumers.

Some places sell out of stock, and they would rather wait than buy similar products.

Immediately afterwards, there was another piece of news, a piece of news questioned by face-slapping advertising professionals, and the official Weibo of the Beijing Times just released their latest statistics on Xiaohuaniu's sales today.

As can be seen from the video above, the milk sales in various supermarkets in Beijing, the exhibition area of other milk products is sparsely populated and deserted, and the goods on the shelves are neatly placed and almost never moved.

In some exhibition areas, there are more milk factory promoters than customers who come to buy things, and some idle factory promoters, even because there are few people who have nothing to do, either stay aside and play with their mobile phones, or a few people get together, chatting and gossiping, and there are one or two laughs from time to time in the middle.

But in the Xiaohuaniu exhibition area, when the reporter investigated and visited, there were five supermarkets The counters were empty, and when I asked, I found out that all the Xiaohuaniu products they entered were sold out, and they are currently contacting the manufacturer about the purchase.

There are also four supermarkets, there are only seven or eight boxes of products left on the shelves of Xiaohuaniu, the reporter casually asked the sales staff, and the other party's answer is that this is the fifth batch of products sold today.

The sales staff told reporters that many people come to the supermarket, are straight to the counter of Xiaohuaniu, according to the sales situation, the demand for Xiaohuaniu may be greater tomorrow, and this growth momentum is likely to continue until the year after.

The entire Spring Festival sales peak, just like two months, Xiaohuaniu dominated the market until the end of the year, and let other industries live?

In the other few stores, the exhibition area of Xiaohuaniu is also empty, but the staff of the supermarket are busy loading the goods, and there is a large queue of consumers waiting to buy the goods in the back.

What's even more exaggerated is that in a supermarket called Jiajiahao, customers can't even wait for the supermarket to buy codes, and they are sold out directly in the supermarket purchase area.

Their staff also vigorously said to the media reporter next to them: "Xiaohuaniu is the birth of a sales miracle, today is our tenth purchase, each purchase of at least 100,000 yuan." ”

Traditional convenience stores and street-side cigarette shops, they did not let go of the investigation, many shopkeepers said to the camera, they have never seen such a situation, many people are because they have seen the advertisement of Xiaohuaniu, specially out to buy, sometimes sold out, they are willing to wait.

When asked about the sales volume, the owner of the store said to the reporter excitedly: "In the past, his cigarette hotel would sell 50 mentions of milk a month, but now, just today, he has sold 45 mentions of Xiaohuaniu milk, and as for other brands of milk, they have also been sold today, but they only add up to three mentions." ”

This is the case with one family.

This is still the case with both families.

The reporter visited 38 cigarette hotels in one go, and the results were all about the same, Xiaohuaniu's sales today in one day are the sum of their usual milk sales in a month, or even more.

At the end of the program, the reporter said in an emotional tone: "Although Xiaohuaniu is an old brand, it has not improved, and it has almost reached the point of bankruptcy.

Perhaps from today, the fiercely competitive milk market will have a place for Xiaohuaniu, and the dairy market will also usher in a new Warring States era. ”

At the end of the program, the reporter interviewed several companies that also produce and sell milk products, and the market analysts on the other side told reporters.

They were also amazed by the outcome.

And assert that behind the sales miracle of Xiaohuaniu, there must be a master who is proficient in advertising planning and operates with full authority.

As mentioned earlier, the success of advertising, the most critical number is to see the sales, with the real sales figures of Xiaohuaniu bursting, netizens are completely dumb, they can scold Xiaohuaniu, saying that Xiaohuaniu's advertising is brainless, but so many people who choose to go to the supermarket to buy Xiaohuaniu products are in the name of Xiaohuaniu, and there are likely to be their relatives and friends inside.

"God, tell me it's not true, Xiaohuaniu really sold so much milk in one day, I calculated, how much money can Xiaohuaniu earn with so much milk? Damn, I have to get hundreds of millions. ”

"This advertisement is amazing, I just scolded Xiaohua Niu on the Internet, but my dad brought back two mentions of Xiaohua Niu's milk, and put a cup in front of my computer, brothers, do you think I should scold Xiaohua Niu, or should I give up that?"

"Hahaha, did you drink milk upstairs, now it seems that the brain-dead advertisement that everyone is scolding is so bullish."

"Someone is going to be slapped in the face, I'm really looking forward to it, hey, tell me, those who say that Xiaohuaniu's advertising is not good, are they all people from dairy companies, I think it's envy and jealousy."

"In addition to the dairy company, there may also be people from advertising companies, to be honest, this advertisement of Xiaohuaniu is a bit amazing."

"I have to say, the big investment is too fierce, just come up with an idea to make an advertisement, and save a company."

"Now the dust should settle, right? Brain-dead advertising? Advertisements that can make people's sales soar a hundred times, if they are still called brain-dead advertisements, then what advertisements are not brain-dead? ”

"It's just ridiculous, some so-called industry insiders still talk wildly, saying that they are garbage advertisements, advertisements are not advertisements, movies are not movies, animations are not animations, and now they are slapped in the face."

"Speaking of which, the big investment is a lesson for advertising people, and this advertisement is really amazing."

The so-called advertising industry insiders have been dumbfounded, and they don't have the courage to show their heads, and they don't know whether to go offline or watch silently behind the computer.

The layman looks at the bustle, and the insider looks at the doorway.

Those who don't understand will watch the excitement, and those who understand know very well in their hearts that this advertising planning is cross-generational.

Although there is a lot of scolding on the Internet, these scoldings are also equivalent to indirectly hyping Xiaohuaniu, making Xiaohuaniu occupy the headlines of major websites and newspapers for a long time.

At the same time, many advertising agencies are working overtime to research and discuss this unique advertisement, and many people are discussing one ad at the same time, which is really rare in the advertising industry and field.

No way.

Who made this advertisement popular?

Who made the effect of this ad sensational?

Who made this advertisement make Xiaohua Niu's products sell well?

An advertising agency.

Inside the conference room.

A department leader stared at the Xiaohuaniu advertisement playing on the screen, and then asked a subordinate employee: "Everyone tell me, what is good about this advertisement, why are some people scolding on the Internet, but so many people are buying it in the real society?" ”

They have watched this advertisement more than ten times, and to be honest, they really can't see what's good. (To be continued.) )