Today's situation is just the opposite of yesterday's, and the originally deserted Xiaohuaniu exhibition area has become crowded and crowded. Pen % fun % Pavilion www.biquge.info

From time to time, there are also one or two complaints about tourists leaving or staff asking for queues.

In stark contrast to the Xiaohuaniu exhibition area, Mengling Dairy, which was very lively yesterday, suddenly became deserted today, with only a few scattered tourists.

Even these scattered tourists came here to rest because there were too many people in the Xiaohuaniu exhibition area and they couldn't squeeze in for a while.

Due to the small number of people, and Zhang Meng and other leaders have not arrived, so the exhibitors of Mengling Dairy have become lazy, they are either holding mobile phones and playing games, or they are looking at the lively Xiaohuaniu exhibition area blankly, and then said with envy, jealousy and hatred: "Xiaohuaniu has really turned over, it seems that they can get a lot of bonuses today." ”

Another person said: "No, now it belongs to the top of their little flower cow exhibition area, do you guess how much bonus they can get today?" ”

"I can't guess, but I shouldn't have as much as we got yesterday."

"Liu Liu, this is not accurate, you look at the current flow of people in their exhibition area, it is more than we did yesterday, such a large flow of people, at least 500 million guaranteed."

"500 million guaranteed, don't be funny, I don't believe it."

"Hey, I said you two should stop arguing, or we should go to them and hand out leaflets."

"Too lazy to go."

"I'm too lazy to go."

"You don't want to take the bonus?"

The bonus in their mouth is actually a bonus, which is a special incentive program specially formulated by all exhibitors in order to motivate employees to work overtime and work extra hard, so as to avoid becoming the last one in the exhibition group.

For example, yesterday, Mengling Dairy's turnover was 370 million, of which one-thousandth of the amount, that is, 370,000 yuan, will be used to reward the employees who participated.

In other words, the larger the amount of the transaction signed by the employees, the more bonuses they will get, and last time it was said that there was a special employee who got a bonus of 3.7 million yuan in seven days, plus an off-road vehicle of 400,000 yuan.

It is said that laymen look at the liveliness, and insiders look at the doorway.

The lively Xiaohuaniu exhibition area has also attracted the attention of many professionals in the industry, who are looking at the Xiaohuaniu exhibition area with particularly professional and critical eyes.

Not to mention, I really can't find fault with it.

If you have to find some shortcomings or shortcomings, it can only be that the venue for Xiaohuaniu's display this time is too small, there are too many people, and the order is a little chaotic.

Other than that, everything can be explained or described in two words: perfect!

Since the establishment of the National Non-staple Food Fair 30 years ago, almost all the exhibitors have the same display layout.

Neat booth!

It has just been produced and has not yet had time to go on sale, as well as a variety of leaflets and posters to promote the product!

Wearing neat overalls, smiling face, one hand leaflet, one hand product, stop people and are still trying to praise their own products, and at the same time work hard to slander the company salesmen of their peers!

Old-fashioned moderator questions and visitors interact with each other in a dull and inactive way!

But this time, Xiaohuaniu Dairy showcased their products in a different area than other exhibitors.

First of all, the ground covered with lawns made many city people who worked hard all day and were accustomed to seeing steel bars, concrete, and traffic instantly relax their tense nerves, and this alone attracted everyone's attention, especially the children they carried, and they cheered with joy.

The second is the huge sieve and the small game field specially designed to arouse people's interest, these things make the visitors thoroughly integrated into it, the prize is not expensive, but it is better to participate.

Then there is the model that is used not far away to show the milk production process, so that you can see everything at a glance.

What are consumers most worried about?

It's the quality of the products, and when you show them clearly in front of people, everything is clear.

Finally, there are the employees of Xiaohuaniu Dairy, who have a different spirit from the employees of other companies!

On their faces, you can see a kind of positive, courageous, and miracle spirit!

This is a kind of spirit inspired from the bottom of my heart for the sake of Xiaohuaniu enterprise!

Soon, these professionals were relieved, they never imagined that the display area could do this, and it could also cleverly combine product display and visitor interaction!

It can be said that today's display of Xiaohuaniu products and the interaction of tourists can be regarded as a thorough lesson for them, and a lesson on what is the real marketing display.

"Mr. Li, what do you think of Xiaohuaniu's display marketing?" A middle-aged man in his early forties with eyes turned his head to an old man in his sixties with gray hair standing not far from him.

"Shocked! Astound! The old man said, "If it were me, I might not be able to come up with such a display plan." ”

A simple sentence, but this sentence stunned everyone.

The identity of this old man is not simple, he is the marketing minister of Yili Dairy, and has planned many famous marketing programs of Yili company, so the old man is also known as the king of marketing, and many young people who have just joined the marketing industry, the first lesson is to know the old man through copywriting.

It is rumored that someone once offered a price of 10 million yuan, hoping that the old man could help their company plan a marketing plan, but the old man flatly refused.

Of course, not everyone knew the old man, and one of the young men, who was about to enter the marketing industry, asked, "Who is this person?" It feels pretty bullish. ”

"Wouldn't it? You don't even know him. Someone was surprised.

"I don't know." The young man replied honestly.

"His name is Li Le, the marketing director of Yili Dairy, do you know now?"

"Hmm." The young man nodded.

Some people also had a studious attitude and asked: "Elder Li, then tell us, what is good about Xiaohuaniu's display this time?" ”

The old man cleared his throat and said: "There are three points, the first is the lawn on the ground, the effect caused by these lawns is much stronger than the advertising we spend tens of millions of dollars. You see, they are all posting on Moments, which is equivalent to advertising for Xiaohuaniu during the festival. The second is their game interaction, which is much stronger than the game interaction we planned before. Third, it is those equipment models that can give people a feeling of sudden enlightenment, in fact, for consumers, as long as they understand it, Xiaohuaniu has undoubtedly achieved this. ”

When he said this, the old man's tone changed, "In addition to these three points, there is a more important point, that is, the mental outlook of Xiaohuaniu's employees." Look at the smile on their faces, it is a sincere smile from the deepest heart, but it is much better than our squeezed out, foolish fake smile, and they have the kind of positive, courageous spirit, this is a kind of spirit that I have never seen in other companies, maybe from today, there will be a strong competitor called Xiaohuaniu in the dairy industry. ”

Li Le gave a high evaluation, for this kind of evaluation, everyone present did not fully believe it, but they all firmly recorded everything they heard and saw in the Xiaohuaniu exhibition area today! (To be continued.) )