Compared with the acquisition of Japanese automobile companies, Ryumasa's acquisition of Kanagawa Radio and Television Station is not even an appetizer. Pen "Fun" Pavilion www.biquge.info

The difference between the acquisition of Kanagawa Radio and Television is measured in millions of dollars, and the acquisition of Japanese automobile companies in tens of billions of dollars.

Fortunately, one side of the negotiations has deep pockets, and the other side represents the Japanese government, which is willing to support Ryumasa unconditionally.

As a backup plan for the Japanese Cabinet, the Minister of Economy, Trade and Industry brought detailed information on several major Japanese car companies.

It has to be said that the successive collapses of the Japanese stock market and property market have dealt a devastating blow to the current Japanese car companies. In terms of market capitalization alone, Japan's major automakers are all at their lowest point in the past decade.

Among them, Toyota has a market value of $40 billion, Honda has a market value of $9 billion, Nissan has a market value of $7 billion, Suzuki has a market value of $6 billion, Mitsubishi Motors has a market value of $5.5 billion, Mazda has a market value of $5 billion, and Isuzu Motors has a market value of $4 billion.

After several hours of verbal battles, the two teams reached an agreement on the acquisition of a Japanese car company and signed a memorandum of understanding on the spot.

The memorandum of understanding stipulates that with immediate effect, the Japanese government will fully support the wholly-owned acquisition of Honda Motor Company and Mazda Motor Company by Chicago Rock Management Company; In return, the dragon government fully cooperated with the relevant propaganda and reports of the Japanese government, jointly promoted the large-scale inflow of Japanese private funds and foreign funds into Japan, and the two sides worked together to boost the Japanese economy and help the Japanese government get rid of the economic crisis as soon as possible. In principle, Chicago Rock Management completed the acquisition of the two automobile companies by the end of '94; After the completion of the acquisition, the two car companies will enjoy the most favorable car company treatment granted by the Japanese government for a period of 10 years, that is, any car company in Japan, including domestic and foreign foreign capital and domestic and foreign joint venture car companies, can enjoy the preferential policies enjoyed by Honda Motor Company and Mazda Motor Company. In order to avoid the situation of Longzheng, Longzheng promised that the two car companies would not be merged within 20 years.

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The reason why Honda Motor Company and Mazda Motor Company were selected as acquisition targets was fully considered.

Knowing that the policy support of the Japanese government is not easy to come by, it is not an exaggeration to say that it is pie in the sky, Long Zheng holds the idea of buying if he can, and buying if he can't sell and thinking of a way, to make the acquisition decision.

In terms of existing strength and development potential, Toyota is the well-deserved first in the Japanese auto industry, followed by Honda, then Nissan in third, and Mazda squeezed out Suzuki, Mitsubishi, Isuzu three old car companies to occupy the fourth.

As a typical representative of Japanese technology enterprises, Honda has the internal source of power to maintain its continuous development, and does not choose to acquire Toyota, Japan's automobile hegemon, because Toyota's scale is so large that Longzheng has nowhere to put his mouth shut. Even if Ryumasa really has that kind of strength, the intricacies within Toyota are not something that Ryumasa can handle. Toyota, as the most profitable car company in Japan, is like the thorny rose, which can be viewed from a distance and cannot be played with, and many investors can only stand in the distance and continue to drool without getting a piece of the pie.

Toyota Motor Corporation and Honda Motor Corporation, are not too far away.

It is only an hour's drive from Toyota City, where Toyota Motor Corporation is located, to Hamamatsu City, where Honda Motor Company is located.

Toyota Motor Corporation is huge, and Dayou already has its own city, namely Toyota City.

In order to attract Toyota Motor Company to build factories here, it provided a very low land price, and as a result, Toyota Motor Company passed a proposal in 1959 to directly change the name of Boxing City to Toyota City.

In fact, not only Toyota City, but the entire Aichi Prefecture, where Toyota City is located, is eating at Toyota.

There's a joke that it's very dangerous to speak ill of Toyota in Aichi Prefecture. Because maybe there is a table next to you that sits at a table that eats on Toyota.

Toyota is not a pure car company, it is a large group, and what we usually call Toyota today is just an independent company of its autonomous car division.

Toyota Motor Corporation is so large that in the past, it was divided into two companies, "Toyota Motor Industries" and "Toyota Motor Sales". Toyota is a Toyota that is obsessed with selling cars, and each generation of presidents is a representative of the sales department.

The Toyota Group is home to a myriad of industries, including autonomous vehicle manufacturing, housing, finance, information and communication, transportation, marine development, paper and printing, education, and medical care.

In addition, since the Toyota Group is also the second largest shareholder of Yamaha Corporation, and Yamaha Corporation has developed engines for Toyota Motor Corporation in a variety of cars, from the Crown and Lexus to the 2000GT and even the supercar LFA, Yamaha Corporation is no different from an acquisition, although it cannot be regarded as a company of the Toyota Group.

Compared with Toyota Motor Corporation, Honda Motor Company is one of the products of the "Enshu Spirit". Hamamatsu City, Shizuoka Prefecture, is famous for its manufacturing industry, and the 1,558 square kilometers of municipal land has given birth to a large number of well-known companies, such as Honda, Suzuki, Yamaha, and even the founder of the Toyota Group was born in Kosai City, near Hamamatsu City.

The full name of Honda is Honda Motor Co., Ltd., Honda is a Honda who is obsessed with technology, and each generation of presidents is a representative of the technical department, and a person from the sales and administrative department cannot become a president.

Honda's main business is automobiles, motorcycles, airplanes, and robots.

True to its name, Honda is obsessed with technology development. If Toyota is "developing technology for the sake of making cars," then Honda is "building cars because of technology."

For example, Honda has focused too much on developing gasoline engines, and it doesn't even have diesel cars. At the same time, Honda is focusing on overseas markets, especially the U.S., while Japan's domestic market is mostly manufacturing light-duty vehicles with low fuel consumption.

Toyota and Honda are both pure-blooded, and almost no foreign employees can hold key positions.

Honda is a tech nerd, with motorcycles, bipedal walking robots, and airplanes. Toyota is a bit like the domestic Tengxu company, if I can't make it, I will buy it, and if there is no motorcycle, Toyota will buy Yamaha; Honda made the robot, and Toyota did it too; Honda wants to make an airplane, and Toyota hurries to invest in Mitsubishi and enter the aircraft market.

Toyota's marketing is very strong, like the sea of cars tactics, the same main design can produce a lot of brother cars, successfully turned the question of "buy Toyota or Honda" into an internal choice of "buy overbearing or buy land patrol".

Compared with Toyota, only a technology-based company like Honda can allow a wholly-owned acquisition by external funds.

For Honda's tech nerds, it doesn't matter who the boss is, the important thing is that after the new boss, you have to invest money in us and let us continue to do research. (To be continued.) )