It's almost the end of March since Situ shook off the melancholy that his parents and Xiaoya had returned to their hometown, and the sales data for the whole March was still very unsightly, so Situ had to continue to be melancholy, which was really sad. In the past few days, she has begun to think about how to increase sales by surprise, and the whole sales market has not been good recently.

In the past few days, Song Jinsong and Zhao Yong have been wandering in Situ's office, both of them are a little masterless, Situ has been emphasizing performance since March 15, every day there are three regular meetings and mobilization meetings, and all employees of the intermediary must participate, she has no choice, so she has to keep an eye on the point every day, and the three will rotate in the morning, noon and evening, so that you can grasp the dynamics in time and ensure that you do not slip away a potential customer.

At the end of March, the sales performance has not gone up, and only 87 sets were sold in the whole March, and Situ was depressed and wanted to hit the wall. On the morning of the 31st, after the regular meeting, she summoned Song Jinsong and Zhao Yong, the four sales team leaders, for a meeting.

Kong Qing, Long Kaiting, Zhang Jing and Lu Fang, the four team leaders, have been very depressed recently, the entire real estate industry is not good, everyone has a feeling of dark clouds, and they are all trembling at work, trying to do everything well. Xu Yong attended the meeting as a record.

Situ looked at everyone present, her mood was a little heavy, she slowly looked around, and said, "Mr. Song, Mr. Zhao, the four team leaders, now the form is grim." Today's financial statistics are out, and I think you already know it. It will definitely not work like this, although this is mainly because the whole form is not good now, but we can't sit still, we have to work together in the group, actively think of ways, think of countermeasures, and find ways to break the situation. ”

Song Jinsong listened and said, "Yes, Manager Situ is right, although this situation is caused by the general environment, we must take the initiative to break the situation, otherwise we will only be laid off and go home, and now the whole environment is not good, so there is only one ending after being laid off, that is, to lose work for a long time, until this crisis passes and the environment improves." Therefore, we must try to find a way to break the situation, even if it is the slightest bit of a situation, we can take the initiative in the negotiation with the company. ”

Zhao Yong agreed, "Yes, just like Manager Situ and Mr. Song said, we can't break the game, what awaits us is a dead end, everyone has to fight." ”

Lu Fang said, "The three leaders are telling the truth, now we are under a lot of sales pressure, and everyone knows very well that if the sales performance is not raised, what awaits us can only be layoffs." I have also thought about it for a long time, and I suggest that we should mobilize the strength of all employees, gather the strength of all employees, and everyone actively work hard to find customers, recommend them to the company, and dig deep into all possible resources around us to expand the potential customer base. ”

Everyone listened to Lu Fang's words, they were all thinking about it, Xu Yong was brushing the record, Situ thought about it for a while, and felt that he seemed to be inspired, Lu Fang's suggestion if it was divergent and considered, it would be a good measure, but it must be improved, the day after tomorrow Situ will go to the group to participate in the marketing operation meeting, this is to think about it tonight, and the day after tomorrow can be said at the meeting.

She thought about it for a while and said to everyone, "Lu Fang's proposal is very good, very practical, and can be diverged to consider, everyone will think about how to improve it when you have time." Let's go on, don't be restrained today, speak freely. ”

Long Kaiting listened and spoke, "Manager Situ, in fact, we proposed to the headquarters a year ago, and we have always had a more realistic estimate of the current form of our project, and we have always hoped that the headquarters can approve our proposal, and immediately implement a better profit concession policy after the year, in order to make an advanced response to the market when other developers have not reacted, so as to seize the market." Unfortunately, our advice has not been taken on board by headquarters. Now in this case, my opinion is still to make profits, and to be large, the combination of multiple measures to make profits can attract consumers who hold the currency and wait and see, this discount combination, such as buying a house and giving decoration, giving away cars, giving electrical appliances, no reason to repurchase and check out, and so on a variety of promotional methods, otherwise it is difficult to break the wait-and-see mood of buyers and start the market. ”

Situ listened, nodded and thought for a while, and then said to Long Kaiting, "In this way, you take the lead and think about how to come up with a detailed combination of profit concessions with the four team leaders, how to combine?" How to launch? Give a detailed plan. In addition, we can promise that if the price drops by more than 10% after the expiration of the one-year period, we will repurchase it at the original price, and during this period, modify our version of the sales contract and list the certificate time to one year later, so that in case of repurchase, it can be handled directly according to the check-out. These should be considered very detailed, and a plan can be made that can be directly adopted. You also have to take into account the sales commission when you come out with this plan, and my personal suggestion is to pay it back after one year without checking out. ”

Situ's words made Long Kaiting's eyes light up, he didn't consider that the repurchase can be used in this way, in this way, if the plan is launched, it can definitely attract many consumers to buy a house. Although the sales commission can't be obtained immediately, it's better than being unemployed, and besides, this plan can be done by yourself, and you can have a compromise solution to solve this problem if you think about it. The other three probably thought of it with Long Kaiting, and the four of them looked at each other, and they could see a trace of surprise in each other's eyes.

Zhang Jing said, "Manager Situ, I agree with Long Kaiting's opinion, for the repurchase plan, I think your proposal is very constructive, basically can be launched immediately, I believe that this plan will be able to impress the market." However, because the replicability of this program is very simple, I suggest that before the launch, we should dig deep into our current potential customer base, and we can issue a separate VIP card for this repurchase program, and each customer pays a certain deposit, and if they regret not buying it when it expires, they can be refunded. This allows us to target as many customers as possible first. Of course, this preparation time should not be too long, so as not to lose the opportunity when the sales strategy is leaked, I personally suggest that it should be possible in five days, and then immediately launch a repurchase policy in newspapers, TV stations, websites and SMS platforms at the same time, which should be able to receive a miracle effect. ”

Kong Qing added, "If the buyback headquarters can be approved, we must also do a good job in the preparation and training of sales personnel, so that the entire sales veterans can strike quickly and hit with one blow." In this way, the miracle of this strategy can be played better. According to my estimates, as soon as our repurchase policy comes out, it is estimated that there will be developers following suit in less than a week and a half, of course, this is a developer who can respond quickly to the market, then our advantage will gradually be lost, and about a month or so is our golden period. So we had to make the best possible sales in this month. ”

Lu Fang continued, "Yes, it is precisely because it is only in such a short period of time, so this sales strategy should be as thoughtful as possible before the launch, and the sales of the intermediary side should also strengthen training, I recommend training with us." At the same time, it is necessary to keep the policy confidential until it is released. ”

Situ looked at everyone, and he was still quite pleased, everyone was still actively working, and no one was passively prevaricating. She concluded, "Today's meeting is still very productive, and we will have to work hard after the meeting, especially Long Kaiting, you take the lead in two reports, one is the repurchase strategy plan planning report, this report is more important, you have to consider it more comprehensively." Speaking of this, Situ glanced at Long Kaiting, who was listening to her carefully.

She continued, "The first is the repurchase plan, and the second is the connection with the real estate pre-sale contract, and how to avoid taxes, that is, the processing time of the property certificate." We can give the customer a choice, if the customer chooses to give up the repurchase during the repurchase period, after notifying us in writing, you can apply for the property certificate immediately. In addition, once the customer sells his property, the repurchase clause automatically expires. You should consider these aspects as detailed as possible to facilitate operation and execution. “

Situ paused for a moment, so that Long Kaiting could record it carefully, he said a lot of this content, and he couldn't remember it if he didn't write it down, but fortunately, Long Kaiting, this kid, was still on the road and was recording it seriously. "There is also the issue of the commission of sales, if you buy back, there will definitely be no commission stipulated by the group for sales, but we can not consider giving a fixed reward, such as 200 yuan per household, of course, if you do not repurchase this will be deducted from the commission. Finally, there is the implementation of the repurchase policy, including sales training, how to improve the miraculous effect of the whole strategy, I think Zhang Jing said that VIP can be considered, so that we can absorb customers in advance. “

Situ looked at Long Kaiting's records and continued, "The other is the issue of confidentiality, since it is a miracle strategy, if you want to play a miracle effect, you still have to pay attention to the confidentiality work. I would like to announce that now you must assume the obligation of confidentiality, and you must not disclose these policies until the company publishes them. Personally, I think there is a 90% chance that your boss will approve of this strategy, so you should prepare your plan and implement it at the same time. Mr. Song and Mr. Zhao, the two of you also have to work hard and cooperate with the four team leaders, and I will emphasize this confidential work. ”

Speaking of this, Situ looked at everyone, and everyone said that they must pay attention to confidentiality, Song Jinsong and Zhao Yong also promised to cooperate with Long Kaiting before continuing, "Another report is the combination of profit concession plan, this plan, you have to consider how to combine, how to gradually introduce it, and what, if it can be introduced in combination with the repurchase plan, I personally think that the effect may be better, then we can at least extend the miraculous effect of our repurchase measures, if we do it well, You should have no problem keeping it for two or three months. ”

Indeed, if the two are well combined and coordinated, they can indeed have some advantages over other developers, and if they do a good job, there should be no problem in maintaining the advantage for two or three months.

Everyone looked at Situ eagerly, Situ couldn't bear the staring of six pairs of wolf-like eyes, the pressure was too great, she coughed, let herself relax, and asked, "Do you remember what you want to do?" ”

Everyone said that there was no problem, and Situ said, "I will use these two reports for the regular sales operation meeting at 10 a.m. the day after tomorrow, can you give me a first draft before you get off work tomorrow?" ”

Long Kaiting knew that Situ was trying to persuade the boss and returned, "No problem, we are working overtime tonight, and we will give it to you." Situ was very satisfied and announced the adjournment of the meeting.