Lu Xianhe felt that his move was indeed a bit embarrassing, but he invited Yu Guo this time not to discuss how to build a luxury car brand, but to ask Yu Guo for advice on how to quickly promote it to the market. Pen, fun, pavilion www. biquge。 info

So, Lu Xianhe smiled and said, "Actually...... We've already started. Isn't there something to say about that? There was no turning back from the bow. Not only the four of us, but also Mr. Yuan Li, chairman of Beihai Group, the richest man in Jiaodong, and your friend Jin Junji's father, Jin Yao's Jinyao Group, and so on and so forth.

"It's just that Mr. Kim is now in South Korea and has not yet returned, and Mr. Yuan Li is attending the people's conference, and he can't take a break, so he also sent a client. Less, you can feel our strength now, right? The total assets of our companies are tens of billions. This time it can be said that it is a great alliance of Jiaodong businessmen. ”

Yu Guo was shocked and asked, "Does Chairman Tong know about this?" ”

There was a bit of obvious jealousy in Lu Xianhe's words: "Of course Lao Tong knows, I really didn't mean to hide it from you this time, it's just that we were all abroad at the time, so we can't ask your opinion in person." And...... At that time, there was another Chinese businessman who wanted to compete with us, and it was really urgent, because of the prohibition, we immediately and decisively won it.

"I said, Xiao, you and the girls of our family are good friends, why are you so kind to Lao Tong? As long as you are willing, I also have 12 points of sincerity to invite you to come to Dawn Group as a consultant, how much Lao Tong you give, I give higher than him! You've got to have a bowl of water. ”

Zhang Hongyuan and Xiong Mangui also had this intention, and nodded one after another: "Yes, yes." ”

Yu Guo smiled and said, "Okay, Mr. Lu, whose consultant is it, let's not be in a hurry." The key is that I want to know more about the process. It seems that I don't need to report to Chairman Tong, the four of you, plus Mr. Jin of Jinyao Group, can be regarded as the richest local businessman team in Jiaodong, you all know about it, but you just hide it from me. Now you're going to explain it to me individually? ”

This was a little too polite, and the three bigwigs were slightly embarrassed.

Zhang Hongyuan and Yu Guo had the best relationship, and said busily: "Less, don't be angry, we are still very confident in this, this time it is not because I regret it, I want you to come up with an idea, but I want you to see how to make this car sell better." Especially me, mixing society is not a long-term solution, to be a business, you should be a famous company, not just a so-called underworld boss. ”

Yu Guo should understand Zhang Hongyuan, it seems that the destruction of the four brothers of the Zhong family, the old enemy, has given Zhang Hongyuan a lot of inspiration and emotion.

Lu Xianhe continued: "I'll tell you the situation in detail, it's like this......"

In April 1910, the Qing government at this moment had rotted to the roots and was in turmoil.

At the same time, a well-known German automotive engineer, August?? Horch from Karl?? Bentz's Mercedes-Benz company broke away and has been innovating its brand for a long time. When Horch's Horch company went through several twists and turns, it finally swept the founder out of the house and ordered that the word Horch was not allowed to be used.

Horch was particularly depressed when he learned that his company had to be forced to change its name. Horch hurried to the home of his henchman Fikenchel and called a meeting of the entire R&D team to discuss the name.

At that time, the naming method of the car name was still the founder's surname, which sounded lofty, but in fact, it was changed to Chinese words, that is, the Li family pawnshop, and the Zhangjia restaurant were close to the people.

Since the Horch Company had preemptively registered a large number of names that were similar or similar to "Horch", they discussed for a long time and still could not find a working name. At this time, Fikencher's youngest son, who had been writing Latin homework in the corner, suddenly had an idea and asked, "Daddy, Audi!" Why not call it Audi? ”

Everyone present immediately opened their mouths. It turns out that Horchdevin itself means listening, and Audi means listening in Latin, which actually means the same, but Audi is louder and crisper. Everyone was overjoyed, and immediately decided to use this name. Since then, another legendary brand has been born alongside Mercedes-Benz BMW.

At that time, there were several young classmates who were working on homework with little Fikencher, and one of them was named Peter?? Meyer.

German surnames are mostly related to occupations, such as miller, craftsman, tailor, fisherman, piper, absenteeism, or weaver, baker, car maker, shepherd...... And so on and so on and so on on Grimm fairy tale style strong surname.

Meyer means medieval lord of the land, a descendant of the declining aristocracy. Despite his childhood ignorance, his eyes still glittered with wisdom, and he was stunned by the thoughts of Horch, a group of legendary automobile pioneers who rewrote the history of automobiles, and in the next second he decided what he was going to fight for in this life.

As he grew older, in addition to eagerly studying and learning all kinds of knowledge, he also felt more and more that he was fortunate to participate in a great group decision-making and witnessed the beginning of the legend of the four circles. When he grew up, he resolutely joined Horch's company.

Others are just working hard, but he is constantly absorbing the knowledge of automobiles, because he is ambitious, and he does not want to just follow the great pioneers, but intends to be one of them, even the youngest, to participate in the great event, and not just step on the shoulders of giants to reap the ready-made benefits.

With this in mind, Peter?? Meyer has worked for Mercedes-Benz, Bavaria (BMW), Borgward, and Ferdinand?? Porsche (the father of Porsche) came into contact with, and even traveled across the ocean to meet the legendary Henry?? Ford.

However, because he was only a modest and studious student when he came into contact with these legendary figures, he did not leave the proper images and photographs, and the only evidence is his own diary, which is still criticized despite its details.

What is more surprising is that he mentioned in his diary that since the official birth of Audi, he spent two years in China because of his father's work, and the location was Jiaodong City.

When Yu Guo heard this, he was particularly surprised, and couldn't help but reconsider the unique business acumen and vision of these tycoons.

Fifteen years later, in 1925, he founded the small car company, which he named after himself, P?? M Automobile Company, by the professional praise, the first few Meyer cars with luxury, atmosphere, comfort, high technology content, strong power and produced a very high cost performance, by the German upper class of countless dignitaries.

In the same year, Hitler dictated Mein Kampf and published it as a book, and the evil clouds of the Nazis gradually hung over Germany.

Generally speaking, although Hitler was a demon, he was also a great admirer of his own industry, from Volkswagen to BMW, without exception. Germany's major automobile manufacturers also provided a steady stream of advanced, rigorous and stable war machines for the German navy, land and air forces during World War II.

In other words, the vast majority of German car brands, especially luxury brands, were hit by the Allied Air Force in the late stages of World War II. This behavior of the Allies is, of course, just, understandable, but p?? M Motors did not have the same fate.

This is not that the company's products are not good and are not favored by Hitler, but on the contrary, the Nazis admired this strict and even old-fashioned car rookie, and they were going to promote it clearly, so they threw an olive branch.

But Meyer is drunk and sober, belongs to one of the few people who have not been immersed in the crazy worship of Hitler in the whole country, and has long seen through the evil conspiracy of the Nazis to rule the world, not only "ignorant of elevation", but openly proclaimed that Hitler was a demon, Germany is now on the hormone, it seems to have developed greatly, and the future will inevitably pay a heavy price for this madness.

He dared to speak against him in such a popular situation, not to mention that the Nazis could not tolerate him, even the fanatical people around him would never spare him, and before the Gestapo could arrest him, those neighbors who had lost their minds like zombies took the lead in smashing his factory.

Good thing Peter?? Meyer was also fully prepared, not just a fool with a tendon, he had already left a hand, crossed the ocean in time, first came to Jiaodong, China, and stayed for three months to remember his childhood in Jiaodong. After that, he came to the United States. At that time, Ford was not what it used to be, and when they met for the second time, it is not an exaggeration to say that Ford was the real owner of the United States, but Meyer was a middle-aged man who had nothing and had to start all over again.

Of course, Ford still admired him very much, and was going to entrust him with a heavy responsibility, but because Germany had violated American interests, the United States intended to enter the war. Before Pearl Harbor, the Japanese devils were not the target of the whole United States' angry treatment, Germany became the only target of American war propaganda, and even children knew that the German devils were bad.

However, it is always difficult to grasp everything just right, and once a national public opinion is formed, then Germans in the United States, whether they are studying or doing business, or have become American nationals and settled here, or even whose ancestors are Germans, will inevitably be strongly impacted and innocent people will be affected.

Although Meyer was a righteous man who rebelled against Hitler in his country, he was not well-known in the United States, and he did not like to argue, but only liked to do things, and in the end he could not escape the fate of being also shocked.

Under such a tide, Ford did not dare to keep Meyer easily, and Meyer also did not want to cause trouble to Ford, so he left gloomily. Maybe it's because this genius's arrogance is too strong, and he really doesn't want to live so aggrieved, and he ends up depressed before the war is over. Ford also died two years after the end of the war.

However, such a car genius who flashed like a bright meteor has always been sealed in the dust of history, and no one remembers him or mentions him again.

After Lu Xianhe finished speaking, the three of them looked at Yu Guo quietly.

Yu Guo nodded and said, "Okay, this is very shocking, touching, and a great legend." But...... You're not going to tell me that you bought this company, are you? ”

Lu Xianhe smiled: "Yes, including the German team. Before, less than you said, the development of domestic brands has not been a few years, even if it is counted as the origin of China's automobile from Changchun FAW, it is only half a century at most, and it is not easy to form the historical precipitation you said. That said, there doesn't seem to be a strong reason for the birth of a luxury brand.

"Forcibly build a car with a very high configuration, and then sell it under the guise of a luxury brand, I am afraid that there will be many people, and there will be few responders. So, a few of us old guys who went to Europe to investigate thought, if there was a legend with a long history, but it was sealed in the dust in the car country, and we could discover it, it would be different. ”