0663 Building a car is not child's play

Tong Benchu changed his words and said: "Today is the biggest day in the business district of Jiaodong City, led by the Chenxi Group of Mr. Lu, our Blue Depth Group, Mr. Zhang's Shuanghong Group, and Mr. Xishatai Xiong's Mangui Group must participate in planning big things together." Pen Fun Pavilion www.biquge.info"

When Yu Guo heard this, the astonishing prediction in his heart was also strongly confirmed, and he thought, "You businessmen...... It's crazy. It seems that I am not suitable for business, and I am not willing to gamble tomorrow with most of my hard-earned money at any time. The way I make money now is the one that really suits me best. ”

But he did feel that Tong Benchu was particularly delicate in the details, worthy of being one of the top ten tycoons in Jiaodong City, and even used "our Blue Depth Group", if there is no word "of", it can only show that Tong Benchu sees himself as part of the Blue Depth Group's interest community, but with the addition of the word "of", Yu Guo suddenly understood.

In fact, these four people who plan to partner in business are, to put it bluntly, also the father of four confidantes.

To put it bluntly, although they are close because of themselves, they are also very competitive, especially since all four of them see themselves as quasi-sons-in-law, hoping to entrust their daughters to themselves.

Thinking about it this way, Yu Guo's pressure was a little great. The fight between life and death is light and light, but once the love between children grows up, the hero will be short of breath.

Tong Benchu continued: "Less, my side because of the blue?? The bidding of Deep City, and the other big thing you know (the listing of the joint-stock company), these two big things overwhelm me, and I can't spare time, and Yashi and I need to be busy with these things.

"But I am also very interested in the idea of 'revitalizing the national automobile industry' put forward by Mr. Lu. Even if we don't have enough money recently, please understand that as a businessman, I am instinctively greedy for profit, and risks and opportunities always coexist and are proportional! On behalf of our Blue Depth Group, you will go to Mr. Lu and have a good talk with Mr. Lu, Mr. Xiong, and Mr. Zhang! ”

Although Yu Guo was a little surprised, he had seen everything, so he agreed, and thought: "You can really do it, only Lu Xianhe among you people is from studying mechanical engineering, and he can be compared with cars, and the others are from fish farming, one is from opening a restaurant, and the other is from wielding a machete, how can you just do it?" ”

Although Yu Guo understands very well, the total assets of these people's enterprises are worth more than 10 billion, even if they are nothing compared to the real Monopoly, they can be regarded as the peak in a third-tier city like Jiaodong City. They don't care much about the pleasure that money can bring, and they hope to become famous entrepreneurs who revitalize the national industry and leave a name in history.

But building a car is not child's play, let alone suddenly saying what kind of "luxury brand" he wants to do, Yu Guo suddenly felt that it was necessary to go and remind them well, don't be hot-blooded, just do it, be calm.

The car arrived downstairs of the Dawn Group, and Yu Guo, as a VIP, walked up the elevator with everyone smoothly.

Seeing the four big characters of Dawn Group, Yu Guo thought to himself: "Although Lu Chen never said it, and life is very economical, the actual situation is that Lu Xianhe really treats her as a pearl in his palm, and the treasure is very good." Even her daughter used a word in her company's name...... No, maybe he expanded the company and named the group after his daughter......"

As soon as he entered the house, the three people in the room stood up all of a sudden, Yu Guo saw that Lu Xianhe, Zhang Hongyuan and Xiong Mangui were all smiling, as enthusiastic and sincere as an old man looking at his son-in-law, although several people had often gathered before, but this time, Yu Guo felt more or less uncomfortable.

The outsiders closed the door and walked away, and there were only four people inside. As the host, Lu Xianhe personally made tea for the other three VIPs.

Yu Guo is a junior, but he is a strong man who the other three are trying their best to befriend, so it is inconvenient to be too humble, so he politely expressed his gratitude.

After a brief greeting, Lu Xianhe asked: "Less, are you here on behalf of yourself, or on behalf of the Blue Depth Group?" ”

Zhang Hongyuan and Xiong Mangui also looked at Yu Guo meaningfully.

Yu Guo said casually: "Let's have both." All the bosses are tycoons in Jiaodong, since we are personal friends, then don't use that set of red tape, please go straight to the topic, talk about luxury brand cars. ”

The three of them smiled at each other.

Lu Xianhe stroked his palms and laughed and said: "Okay, you are so smart to be younger, you really deserve to be our first detective in Jiaodong!" That's right, a few of us old guys, this time we really want to do a great cause that will leave a name for the ages. ”

Yu Guo decided to tell the truth: "I have no intention of pouring cold water on you, but building a car is not child's play." Behind closed doors, even more so, you are not from this industry, your vision is good, but you must also be down-to-earth. ”

Lu Xianhe smiled and said: "I also know your concerns, but my name 'Xianhe' can probably summarize my character, I really want to create a precedent and pave a way by myself." Don't look at me because I don't understand cars, but building cars, especially famous cars, has been my dream since I was a child, and it is also my original intention to join the business world.

"Less, BYD was born in the battery industry, and then only said: 'The car only needs a larger battery, not so complicated', and directly built the car, and is now one of the largest car manufacturers in China. Actually, it's not that complicated. ”

Yu Guo disagreed: "Mr. Lu, BYD is indeed born in making batteries, but its batteries are among the top in the world, and it has caught up with the good times for making cars." The most important thing is that BYD takes the people's route, that is to say, it can become a domestic car giant such as Volkswagen, Toyota, Ford, and General Motors, which is very remarkable.

"Domestic car manufacturers, to be honest, also make slightly more expensive cars, but without exception, there are no sales, objectively unceremoniously, all of them have failed. Haval is awesome, right? The leader of domestic SUVs, however, it does not dare to build a full-size luxury SUV like the Land Cruiser.

"If a domestic car makes a luxury brand, the people can't afford it, and those who can afford it prefer a highly recognizable luxury brand. When you buy an ordinary car, you buy it for transportation, and when you buy a luxury car, more than 50% of it is for the sake of face. The brand of the car is worth half the price. Many people would rather buy a beggar's version of the A4L than choose the most comfortable and enjoyable crown mid-to-high-end configuration.

"Because any electronic products are updated quickly, there is no one who is completely leading and monopolizing the electronic technology configuration, at most the leather sewing manual is not meticulous. The actual situation is that buying a luxury car for the sake of face is also rational consumption. Just like buying a house, the location of the corner is the key to evaluating the value of the second-hand house, but the decoration is the configuration, which is not valuable.

In other words, the country does not have the basic conditions to build a luxury brand. A brand needs historical precipitation, Mercedes-Benz BMW was not a luxury brand at the beginning, but after a hundred years, they really became a luxury brand. Lexus is such a comfortable car, it can be said to be the most cost-effective luxury brand, but why can't it sell BBA?

"It's very simple, because the time is too short and there is no real historical precipitation. Of course, it is not enough to have historical precipitation, otherwise, Saab will not become a gentleman, and Borgward will not compete with Tiguan. There are many famous brands with extremely glorious history, but they have not been among the ranks of first-line luxury cars, such as Cadillac and Lincoln, who would have thought that they were in the same class as the Rolls-Royce Silver Cloud?

"Volvo was translated as a rich man back then, and it was very famous, but now it can't compete with BBA sales, even if its safety performance is really good, but the Chinese people have a good face, and only recognize the first-line luxury cars. Jaguar and Land Rover were originally slightly higher than BBA in the international class, but in China, they also ranked second because of their niche.

"On the other hand, Volvo was bought by the Chinese owner, and the Chinese people felt that the grade was lowered; Jaguar Land Rover was bought by the Indians, and the Chinese people felt that this still had a British style, at least foreign blood, which was unfair. India is a foreign country, but in terms of economy, it cannot be compared with China.

"Looks a little flattering, doesn't it? Actually, it's not all. From the in-depth excavation, it can illustrate a truth: people think that although China is ancient, there is no real luxury brand in cars, clothing, or anything else, because there is no historical precipitation. ”

Although Audi was noble because Horch announced that it only built luxury cars, it was resurrected by the public after many years of silence, and entered the country after the reform and opening up in the early years, and it was not as luxurious as the crown and the Duke of Nissan, before the 21st century, almost no Chinese people thought that Audi was a luxury car, and it could only be said to be a high-end car.

"But now, Audi is firmly on its way to becoming the number one luxury brand in the country. Why? Audi meets all the wishes of the Chinese people: the brand is hard, the quality is good, the low-key people like its low-key, the public-minded people also like its publicity, everything is very modest, everything is just right, the amount of ownership is large, and the after-sales service is not troublesome. ”

"Chinese people consider a luxury brand, often ahead of consumption, he needs to consider a lot of things, not a foreigner can buy it with a pat on the head. Therefore, building a luxury brand requires the unremitting efforts of several generations, which is a very complex matter, not achieved overnight, and will be restricted by various subtle conditions.

"Of course, there are truly amazing cars out there that hit the ground running. This is like Guan Erye and Zhang Fei are not from famous families, but they are talented and famous all over the world as soon as they appear. But not everyone is as talented as Porscher, and not every tractor company is despised by Ferrari and can build a Lamborghini. Bosses, think again. ”

said a lot of things, Yu Guo felt that he had done his best, which could be regarded as being responsible for his four confidants, but if the other party insisted on going his own way, then he couldn't do anything, just ask for peace of mind.

After listening to this paragraph, the three big bosses looked at each other, and then burst into a burst of warm applause, this is not like the rhythm of attracting attention and reconsideration?

Zhang Hongyuan said very comfortably: "I just said, Yu Guo understands everything, especially cars, which are men's favorites, and he must know it very well!" ”

Xiong Mangui smiled: "I see, about creating our own luxury brand, it is less than giving us advice, and it is no more suitable!" ”

Lu Xianhe also nodded and praised: "Smaller than its own style and temperament, it also matches this brand very well!" Very fateful! ”

Yu Guo suddenly felt that something was wrong and asked, "What do you mean?" Could it be ...... You guys......? ”