After the launch of 520 Security Guard, it was rejected by many antivirus software companies. However, instead of being crowded out by many antivirus software, the implementation of the free policy is like an exploding asteroid in the antivirus software market, getting brighter and more outstanding.

The concept of free consumption of Chinese people has been deeply rooted, and it just so happens that such an easy-to-operate, powerful antivirus software was born, which can fully meet the needs of people who now have computers.

The slogan of permanent free is to be played, and if you want to continue to expand the user base, the most important thing is to promote.

After the 520 security guard was launched, Li Sheng and Yu Zheng discussed a series of countermeasures. Lisheng's initial idea is to rely on game plug-ins for promotion, of course, anything, there is a certain amount of saturation, the use of plug-ins, and they may not pay special attention to the security guard bundled in the plug-in, that is to say, relying on plug-in promotion, over time, the user base will become less and less, and finding new partners will be the second challenge that 520 security guards will face.

This is Li Sheng's serious analysis of the situation after the security guard is launched in front of Yu Zheng.

The meaning of Li Sheng is that after the initial plug-in promotion of 520 security guards, a second promotion must be carried out, and this promotion must be a sensation.

As for the secondary promotion, Li Sheng summarized the business promotion path of Ruixing Company, where he once worked.

The most significant is to cooperate with search engine companies for business, relying on the number of members of search engine companies to seize customer resources in the online market.

Li Sheng's reminder made Yu Zheng think that as long as you have enough money, you can easily cooperate with Baidu for commercial promotion, so that more customers who are interested in installing antivirus software can find their products through Baidu search for the first time.

There is no doubt that Baidu is now the leading search engine in China, but the investment in cooperation with Baidu is definitely higher than that of cooperation with plug-in studios.

How to obtain large customer resources and low-cost investment has become Yu Zheng's ability to give full play to the foresight of crossing the golden finger.

Efficient, low-cost, permanent value-added.

These three points made Yu Zheng first think of the first website he and stupid kids teamed up to create, Xinyue Reading Network.

Then Yu Zheng thought of hao123, a convenient navigation page on the homepage of his computer.

Yu Zheng knows better than anyone that this navigation website, whether it is 04 years, or 14 years, has been standing in the field of navigation websites for ten years, and has always been the face of the computer homepage in the era of national Internet access. The navigation website will be acquired by Baidu, the country's largest engine company, in August this year.

Yu Zheng's head flashed with inspiration.

。

If at this time, 520 security guards and hao123 navigation website cooperation, in the hao123 navigation website direct homepage promotion, waiting for Baidu to acquire hao123, wouldn't it be equivalent to cooperating with Baidu?

What other partner can have a more potential customer base than this promotion?

There is also no capital investment, which can be less than cooperating with hao123, but the commercial value in the later stage is higher.

The answer is yes.

Cooperate with Hao123, wait a few more months, and after hao123 is acquired by Baidu, the value of this cooperation will rise infinitely.

Moreover, in the past few months, the promotion of 520 security guards through plug-ins has almost reached a weak period, and then suddenly connected to the secondary promotion of Baidu, which is simply a perfect commercial promotion plan.

Yu Zheng relied on his foresight and accurately found a commercial path suitable for the promotion of 520 security guards. It is imperative to contact Li Xinping, the founder of hao123.

Yu Zheng told Li Sheng of his decision. Li Sheng didn't understand why he chose to work with a navigation website. Although this navigation site is very well-known, it is a personal website based on a search engine, and if it encounters any storm, maybe it is still a question whether this navigation site can continue to exist.

Li Sheng couldn't guess Yu Zheng's thoughts, after all, he didn't have the foresight, and felt that the risk of cooperating with hao123 was very high, and he couldn't be sure whether this website would continue to flourish in a year or two years, so this kind of uncertain cooperation needed to take a lot of risks.

Whether there is a risk or not, Yu Zheng can be 100% sure, not only but also a million profits.

After deciding to let Li Sheng personally go to Li Xinping to talk about cooperation, Yu Zheng explained a lot of things to Li Sheng.

He told Li Sheng: "First, Li Xinping is afraid of trouble, so the cooperation between our 520 security guard and hao123 is as simple and intuitive as possible." Whether it is a document or an account exchange between the two parties, it must be for the convenience of the other party. In short, we must take each other. ”

"Second, this time we cooperate with hao123, how many years of cooperation can be signed, it depends on our negotiation ability, of course, I must remind one thing, that is, the longer the time, the more beneficial it is for us."

Li Sheng asked him: "Why are you so optimistic about hao123?" Although the cooperation with hao123 has little money, which is indeed in line with the company's current development status, I am really not optimistic about this navigation website, I think we can spend a lot of money to cooperate with a large company like Baidu. Even if it is a year of cooperation, it is comparable to ten years of cooperation with hao123. ”

Li Sheng just looked at things from his own professional eyes, and he knew that this hao123 navigation website was about to be acquired by Baidu, and they spent the least money to get the maximum profit.

Yu Zheng didn't plan to tell Li Sheng too much, and revealed a little bit of news to him: "I think that in the future Internet market, navigation websites will receive more attention from search engine bosses, after all, I started from making personal websites, and I can feel that the development trend of the entire Internet in the future is that the two chariots of search engines and navigation websites go hand in hand, and whoever owns these two chariots will have an absolute user base." And this hao123 navigation website, now is now the leader of the national navigation website, I am now betting on it one day in the future, can be acquired by a large company. ”

Explaining this, I believe Li Sheng should understand why Yu Zheng focuses on cooperating with navigation websites, rather than directly choosing search engine companies.

It's a bet on whether your vision is accurate.

Most of the people who start Internet businesses are lone wolves, and their vision and means determine their own achievements, Li Sheng admires the courage of this boss, and it is no wonder that the other party is young, so he can make Shanda Chen Tianqiao willing to pay money.

Without any doubts, Li Sheng supported Yu Zheng's decision.

Then he told Yu Zheng that he would set off now.

Yu Zheng is a wolf, and Li Sheng is also a wolf.

Wolves travel thousands of miles to eat meat, this is the law of the jungle that they most pursue in their business.