[Chapter 2, Volume 2]

Section 233 Chapter 232 Price Determines the Bottom Line

He smiled: "Actually, it's a bit of an exaggeration to say that the special trip is really a bit exaggerated, and there are indeed some elements of chance in it." www.biquge.info If it weren't for the mention of the word 'store manager' by your waiter, I wouldn't have associated the two of you with the word 'store manager'. However, since the coincidence has happened, we have to take advantage of it, otherwise we will be ruined. The red wine of the daughter of the manager of Lu Xiaoman is not my boast of Haikou, but the purest Huadiao I have ever drunk in my life. Moreover, this is not only my opinion, but also the understanding of Secretary Wang and even the head of the Central Committee. To tell you the truth, transferring this daughter red shop to Xijing for development is also what Secretary Wang meant. ”

In fact, even Lu Xiaoman heard these words for the first time, she only knew that she met this omnipotent Tang Shao in Beijing, and it didn't take long to unite with a wealthy female boss Luo Zong to merge her own shop, and also bought out the property rights of the brewing, ready to carry forward the skills passed down from her ancestors.

Her eyes widened immediately, but Shi Yiping understood the way and responded with a smile: "I know this!" At that time, supporting 'Yipinxiang' to become bigger and stronger was also the first major thing that Secretary Wang grasped after he went to Xijing to take charge. Tang Shao, just say it clearly, does Secretary Wang want us to join forces with 'Yipinxiang' and 'Daughter Hong'? ”

He shook his head, he had already lifted Wang Yixuan out to increase the chips just now, and he had to collect it at this time, not too much, "This is not Secretary Wang's clear instructions, I have just said it, it was just a coincidence, I thought of promoting your cooperation." ”

Shi Yiping smiled: "Understood! This is not Secretary Wang's specific instructions, but his original intention of still wanting to carry forward our traditional industries has not changed, right? ”

"Hmm!" He smiled: "Mr. Shi reacted fast enough, that's what he meant!" If you want to be old and strong, and bring forth the new, you can't rest on your laurels, sit in the well and watch the sky, you need cooperation, and you need to inject new energy into traditional culture. ”

Shi Yiping nodded again and again: "Understood!" So be it! Tang Shao! I probably understand your intention, although our store says that morning tea is the mainstay, but lunch and dinner are also good, at this time you can have wine, just use Miss Lu's 'daughter red', how about it? ”

"Really?" Lu Xiaoman's eyes lit up, he didn't expect this Mr. Shi to agree to this cooperation so quickly, all of this seems to be relying on Thangka's face.

It is said that sharpening knives does not mistake woodcutters, and it seems that this is really the case. When I got to the ground in Xijing, with the shiny knife of Thangka, I still didn't think I could cut firewood?

At this time, Thangka pressed her hand under the table, signaled her not to show her happiness too early, and said to Shi Yiping with a smile: "Mr. Shi is really shrewd and capable, just for a while, he guessed all our intentions!" ”

Shi Yiping smiled: "Tang Shao! You're so kind! To be honest, we do have wine in our store, red, yellow and white, and even foreign wine. To tell you the truth, we have also made an article on this before, and the official worship of the first product of the Shangshu Lord came to the store, so I have to drink something. You can drink soy milk for morning tea, and you will definitely have to drink it at noon and evening. Therefore, we cooperated with Xijing No. 1 Distillery to specially produce 'Yipin Sorghum', which has more than 30 degrees and more than 50 degrees, which is considered to be its own characteristics, and the packaging is also made of antique porcelain bottles, which is still selling well. ”

"Oh?" Thangka raised his eyebrows: "In this way, Mr. Shi is still very strategic!" So this cooperation with Miss Lu's 'daughter Hong' is not to divide your original piece of cake! ”

Shi Yiping slapped his palm: "Tang Shao!" If I want to talk to you, it's a pleasure, and I don't have to hide it at all! This does have a benefit-sharing problem, but since Secretary Wang has instructions, and thanks to you Tang Shao to look up to our store, then we will replace some of the rice wine with our 'daughter red', first see how the market reacts, and then consider batch cooperation, how about it? ”

After saying this, the shrewd store manager narrowed his eyes and carefully observed Thangka's reaction.

Thangka smiled, it seems that this Shi Yiping is really not a fuel-efficient lamp, and his words are not leaky, even if he agrees to cooperate with you, he will only test the water first, look at the market situation, and then talk about big cooperation. Also, if it weren't for these two moments, as long as the name above came to buy in large quantities, then this century-old store would have been closed long ago.

To deal with such a shrewd person, there is no ambiguity, so he does not hide or dodge, and looks straight at Shi Yiping's eyes hiding behind gold-rimmed glasses: "Of course this is good!" However, Mr. Shi, I have said in advance, this cooperation must be a win-win situation, and it must be consensual. If you think that Miss Lu's daughter red is of little use to you, and even affects your own brand of 'Yipin Sorghum', then you might as well say it! ”

"Oops! Where! Where! Tang Shao said this, but he would be out of sight! Shi Yiping laughed and haha: "Our 'Yipin Sorghum' is liquor, and we think less about rice wine, which is all purchased from the wholesale market, and the same is true for beer and foreign wine, mainly to meet the needs of some guests to drink in the store." So, no conflict ha! Anyway, 'Daughter Red' is rice wine, we go to the wholesale market to enter, and from Miss Lu, it is also in, just right! Ha ha! ”

He nodded and asked Shi Yiping: "Mr. Shi, forgive me directly, how much do we sell for a bottle of 'Yipin Sorghum' now?" ”

This question may seem arbitrary, but it is actually the most crucial. The so-called negotiation of cooperation is actually to negotiate price.

Shi Yiping was stunned for a moment, obviously a little surprised that he was so knowledgeable, and then replied: "The best, more than two hundred yuan, the cheapest is a few dozen yuan." You also know that the consumption level in our Xijing is not high, and the price of wine is too expensive, so no one buys it! Besides, now that even Moutai has reduced its price, if our wine is sold so expensive, someone should report us! ”

"Liquor only sells for more than 200 yuan, so isn't rice wine even lower?" Lu Xiaoman next to him kept an elegant smile on his face, but he couldn't help but interject at this time.

Of course, he knew why she interjected, and he must have thought that the price of the wine in Shi Yiping's store was too low. Also, her family's "daughter red" has always taken the high-end route, if he remembers correctly, even the wine with the lowest grade of the year is higher per catty than the price of more than 200 yuan for the "first-grade sorghum".

Where did Shi Yiping think that the price of their "daughter red" would be so high, and thought that Lu Xiaoman just thought that his liquor was sold cheaply, so he said with a smile: "Yes! Our main product is this 'Yipin Sorghum' liquor, the sales of rice wine are very small, basically all of them are cheap Huadiao, a pound is only about thirty or forty yuan, it is not easy to sell it! ”

"Thirty or forty yuan, this ......" Lu Xiaoman wanted to speak and stopped, obviously stunned by how cheap the flower carving was, and subconsciously pulled the corner of his clothes.

Of course, he knew that she felt that the price was low, so he smiled and pressed her hand down, so that she could calm down for a while, and comforted her softly: "Don't worry! Now the first thing is cooperation, and as for the price, although it is critical, there is room for negotiation. The price is low, the price is low, the price is high, the price is high! ”

After her hand was held down by him, she did not withdraw it quickly, but felt calm from his comfort, so she shook it with his backhand.

Because the two were shaking hands under the table, Shi Yiping couldn't see it.

He felt her slender hand, and a sense of pride surged in his chest, pretending to discuss with her, and said softly: "I can't remember the price of our wines, you can tell me in detail." ”

"Good!" She lowered her voice, "Several of our common wines are all jar-filled. The minimum vintage is five years of brewing, generally 15 catties, 400 yuan per catty. Then there is a ten-year aging, 30 catties, 800 yuan per catty. There are another fifteen years of aging, 50 catties, 2,000 yuan per catty. Finally, it is 30 years old, 100 catties, 5,000 yuan per catty. ”

"Hmm!" He nodded in appreciation: "It's worthy of being the store manager, I remember it so clearly." Compared with you, my nominal boss, this business is too unsophisticated! ”

"Hee-hee!" After receiving his praise, she suddenly relaxed, and a smile appeared on her face: "You are doing all this is a big thing, you don't need to remember it so clearly, just have a clerk like me remember it for you!" ”

Seeing her smile, he also relaxed and said with a smile: "If I'm not mistaken, you once mentioned that your grandfather saved a jar of wine since he was a child, and it has been fifty years now, and it is called priceless?" ”

"Yes, yes, yes!" She nodded repeatedly, "Oops! I only mentioned it once, and you still remember it! However, according to the general formulation of this history, it seems that our priceless treasure is not needed, let alone the past fifty years, it is estimated that 800 yuan in the past ten years will not be used! ”

"Not necessarily!" He shook his head slightly, "This price is just the bottleneck of the current cooperation, maybe it will be broken through in a while!" By the way, let me ask you a real price, if we have less than this five-year-old vintage, that is, a year or two years, can we do it? How much does it cost? ”

"This ......," she paused, "if that's the case, it's no different from a loose one." It's not difficult to make, but the taste will be much worse, and the price is ......."

"Yes!" He straightened his expression: "The core is the price, if it can reach the same price space as this'first-class sorghum', there is an entry point, I estimate that he can accept it, and as long as we enter this market platform, we will classify it in the future and seek high-end, it is easy to say!" ”

"Hmm!" She nodded heavily: "If it is only brewed for a year, then our cost can be controlled at about 100 yuan, and it can also be produced in large quantities, or even directly packed in a jar of one or two catties, buried directly in the ground, and taken out after a year!" ”