On May 26, the first printing of 50,000 copies of "Soldier Assault" went on sale. The new books, which first appeared in Xinhua bookstores in Shanghai and other parts of East China, were swept away by enthusiastic readers.

On 27 May, the Shanghai Guangming Printing Factory, where "Soldier Assault" was printed, was filled with outsiders, and the 40,000 copies of the new books printed for the second time were distributed among booksellers from all over East China who had rushed to Shanghai.

On May 28 and 29, in view of the sales situation in East China, the Guangming Printing House did not stop the work at hand after the second printing was completed, but continued to print the third printing, directly printing 100,000 copies.

Each of these 100,000 copies is bound and sent to all provinces and cities in the country according to the region, through the post office.

Sure enough, with the first printing of "Soldier Assault" on the shelves, the new books on the shelves of Xinhua bookstores in other provinces and cities were quickly snatched up by readers who were waiting for their breasts. Fortunately, Fudan University Press is fully prepared, and there is no phenomenon of running out of stock.

And then............

Then there was "Soldier Assault" still unable to meet the demand of the market, and the number of telegrams and letters calling every day to purchase goods and sending directly to the publishing house increased rapidly. At this time, Wen Wei Po also took the reading letters they received to Fudan University Press, with an order of nearly 6,000 copies!

As a result, the employees of the printing house who had just stopped had to work overtime again to print the fourth and fifth volumes, and this time directly printed sixteen more copies, bringing the total print run of "Soldier Assault" to thirty-five, that is, three hundred and fifty thousand copies.

350,000 copies!

A full 350,000 copies!

This is a huge number, such a number can be said to be a good result in seven or nine years, but now it is 0 years!

Such results are beyond everyone's expectations, such achievements can only be seen in the works published by the top domestic writers such as Ba Jin and Bingxin, or those foreign literary masterpieces translated into China.

At this time, Fudan University Press can still receive orders from all over the country intermittently!

At this time, even the head of the distribution department of Fudan University Press, Hang Jian and others did not dare to print "Soldier Assault" with such fanfare as before, they all waited for the order to come down, and then they dared to let the printing house print, they were afraid that if they were not calm, a large number of new books would be backlogged in the warehouse, after all, no one could grasp such an abnormal situation.

As soon as such restless and fierce sales results were announced by Fudan University Press, they immediately caused a sensation in the entire publishing world, literary circles, and even the public readers.

Some professionals have begun to analyze the reasons for the sales frenzy of "Soldier Assault".

Govyn's reputation and the excellence of "Soldier Assault" are naturally undoubted.

However, the serialization of "Wen Wei Po" undoubtedly played a huge advertising effect and gill effect. A group of readers who have long been addicted can't wait for the serialization in Wen Wei Po, and they can't wait to see the appearance of the Seventh Company of Steel on the battlefield in Vietnam and the ending of the story as soon as possible. The release of "Soldier Assault" at this time undoubtedly perfectly gathered the eagerness of all readers, so that they were willing to pay for it.

Another factor is that the border between China and Vietnam was not very peaceful at this time, and the Battle of Lao Son had already begun, and the domestic attention to this war and the respect and love for the soldiers played a role in fueling the flames.

After studying the secret of the hot release of "Soldier Assault", the publishing industry finally correctly understood the role of advertising and serialization.

In other words, there have been advertisements in China since the early eighties at this time. Since the first "Rado Watch"1 commercial was broadcast on TV, TV commercials have landed in the lives of ordinary Chinese people.

This leading is naturally those brands from abroad. Nescafe, which came to China in 1980, said "It tastes great!". Let the aroma of Nescafe waft into the homes of ordinary Chinese people: and the "dripping aroma of Mai's coffee is still unfinished." Let the Chinese people learn to sit on the rattan chair in the breeze and taste the mellow cOFFEE.

Then domestic brands began to learn and learn, plum watch, Feiyue TV, FIYTA, Yanwu recorder......,... At this time, many people have realized that in order to sell well, TV commercials must be popular.

Even this year's popular family planning, which is the main theme of this generation, has its own public service announcement, and only one child is good.

At this time, all the publishing houses in China publish a book quietly, there is no publicity, no advertising, and readers want to read whatever books they want to look for in the bookstore, and there is no other way to learn about new books. And Govyn's "Soldier Assault" undoubtedly served as a wake-up call for the publishing industry to begin to pay attention to the role of propaganda.

Since then, whenever major publishing houses publish new books, they have to promote them in newspapers, magazines and even on television, which is undoubtedly an influence that Govin has brought to this era.

It's just, is it really the advertising that is done well? Is it really just the right time?

Govin scoffed at the analysts.

The reason why "Soldier Assault" can have such a sales performance is that the most important thing is that I write it well, which is different from ordinary military novels. That's the fundamental reason!

Being doubted about his strength naturally made Gowen's heart very unhappy, but he didn't jump up and fight back like a cat that was stepped on by the tail, and Gowen was so angry that he could only release it when the next book was published.

When my next book is published, I'll see what you guys have to say! Hum!

As of the beginning of June, a total of 350,000 copies of "Soldier Assault" were issued, and according to the original agreement with Hang Jian, Gowen suddenly let Gowen have 33,500 yuan, which is 6,000 yuan more than Hang Jian's original plan of 27,500 yuan, and more importantly, this money is not Gowen's final income in the book "Soldier Assault".

In this generation, 10,000 households have begun to become the envy of everyone, and more than 30,000 yuan is definitely a huge amount of money for ordinary people, which is unimaginable, but Govin does not think so.

It's only more than 30,000 yuan!

When Hang Jian paid off the remuneration, Ge Wen went to the Jiangdong Farm with his heart, and he planned to give the money to Chen Hongjun and them, after all, he himself had no place to use the money now. And when he wrote "Soldier Assault", Govin had already planned to use this manuscript fee to do something for the retired soldiers.

It is a pity that Chen Hongjun, Wei Jianguo and others shirked Gewen's approach in every possible way and resolutely refused to accept it.

Chen Hongjun said: "Xiaowen" This is your manuscript fee, of course, you keep it yourself.

We are so grateful that you can write the story of the hard six! What money to give?! Besides, I haven't paid you back the previous 10,000 yuan, how can I take your money again? ”。

"It's okay, you need money now, and this money is not for you, just take it as my shares in Jiangdong farm......" Ge Wen put down Chen Hongjun's big hand to block it, and then handed the money over.

"I really don't need it, you can see it, I don't have a place to use money now! You see, this batch of plovers has grown up, and in three or four days it will be sold, and the dove eggs will be sold.........,...。 Chen Hongjun stopped Gewen with one hand, and pointed to the chicken coop behind him with the other.

Wei Jianguo also said: "Yes, it's useless to have money now, a few of us have just learned the trick of breeding birds, if we expand the scale of breeding lightly, then if there is a mistake, it will be a big loss!" ”。

As Chen Hongjun said, the little birds that had just hatched at the beginning have now grown up, and the chicken coop is very lively at this time.

"Well, in that case, forget it. "Govin knows that Chen Hongjun is very strong, and he may not be able to accept his help again. And as Wei Jianguo said, it may not be good to expand the scale of breeding of the plovers now, after all, several of them are also raising the bulbuls for the first time, and after being familiar with the entire breeding process, it is not too late to expand the scale.

Compared with Gowen's impulse to pay money, Chen Hongjun, Wei Jianguo and others are very interested in "Soldier Assault". Although everyone has learned something about "Soldier Assault" from the newspaper in the past few days, and has also read the sample book given to them by Gowen, it is undoubtedly quite attractive to see the author of Gowen personally hear Gowen describe the sensation caused by "Soldier Assault" in society.

So a group of people sat in a simple office next to the chicken coop and raised the mountain.

It's just that this manuscript fee can't be kept in your pocket!

Govin had a headache.

Originally, it would be the best way to give this money to Chen Hongjun, Chen Hongjun's ideal was to help all the veterans, and he hoped that the veterans would be able to live a good life. Therefore, handing over the money to Chen Hongjun is undoubtedly the most trouble-free way to help Chen Hongjun start a business as soon as possible, and Chen Hongjun has the ability and strength, and he can help other veterans.

But Chen Hongjun was unwilling to accept the money.

But if it is donated to the government and the army, the 30,000 yuan will not play a big role. More than 30,000 yuan sounds like a lot, but if you just take it out, it's really a drizzle. How many retired veterans are there in China, and I am afraid that one person will not even get a single yuan if the average score is scored.

And if you just give money, no amount is enough, but Govin knows that the so-called poor counties in later generations receive state funding every year, but they can't take off the poverty hat every year, how to understand? Isn't that the old saying? It is better to teach people to fish than to teach them to be scum!

So, what can be done to use this money to do something for the unsung heroes more reasonably? （。