Chapter 247: The Importance of Advertising
"Nonsense, it's still so expensive, how can I afford it!" Chen Dasan is like an eggplant, and he no longer has the mind to buy a computer. Pen & Fun & Pavilion www.biquge.info
"Lao Chen, you don't have to be discouraged, this thing was originally set at the price of middle-class families in western developed countries, and this price is just at the limit of what they can bear, if you want to buy it, you will grit your teeth and make a move, and if you don't want to buy it, they won't want it even if it's half cheaper."
Chen Xu opened his mouth to comfort his bodyguard captain, in front of so many people, it was difficult for him to say anything about sending out a computer. If it is spread out in this way, it will be regarded as a fake public benefit, and after this opening, the company's employees will learn like this, which is not good.
"Let's just watch the fun! It's a pity that we can't afford to use such an advanced thing, so we have to keep up with foreigners first. Chen Dasan sighed, he also knew that the country had been poor for too long, and such expensive electronic equipment could not be afforded by the economic environment in China.
"In the future, you can use this kind of computer in the company, it is very expensive in the market, but domestic enterprises and units buy it at an internal cost price. Now is the age of information, we can not lag behind foreign countries, so the promotion of personal computers in the country is a top priority, we make our own computers, of course, can not only be used by foreigners! Chen Xu explained with a smile.
Computers are high value-added goods, and the high price is to make foreigners' money, and if they are needed by domestic universities and enterprises, then the internal subscription price will be much cheaper. Anyway, it is enough to eat enough in the foreign market, and it is enough to make hard money on the basis of cost in China.
In fact, in later generations, as the competition in the electronics industry has become more and more fierce, products such as personal computers and mobile phones, which are updated very quickly, have become lower and lower profits as major computer manufacturers have launched lower-priced products, and they can really only make hard money.
Fortunately, the electronics industry has just begun, and it is a high value-added industry. Panda Electronics is in a good time, and can take advantage of this period to launch a new computer every six months, and keep harvesting like leeks.
In short, whether it is a personal computer or a personal communication business, the market will rise in the next 20 years, and these two alone can bring huge taxes to the country, and secondly, it can also bring huge profits to Chen Xu, which can be invested in the space city.
Moreover, these easy-to-operate professional-grade personal computers can greatly improve the work efficiency of aerospace scientists, and they are many times more advanced than the antique computers used by the designers of the American Apollo program in the sixties!
With these computers, I believe that the chances of my nuclear-powered spacecraft flying into space will be much higher, and the saying that the information revolution will change mankind is not a joke!
Chen Xu sat on the high stool and played on the all-in-one computer for a long time, although the computer configuration in his hand was very low, but Chen Xu did not feel that this was a product of the early 80s, and this computer would not be outdated even after 2000!
Because it is an extremely streamlined system, there is no software that consumes a lot of energy, so it is very convenient to use without any lag.
At the beginning, Chen Xu asked the personal computer department to design the panda 3.0 window system, which must be smooth as the first priority, especially the system icons must be exquisite, especially with a sense of design, in order to meet this requirement, the software programmer can be said to have racked his brains, simplified the system to the extreme, and at the same time refined the window interface.
Chen Xu has made the panda window system the second generation, but the first generation of Panda system was made by Chen Xu hastily, and the Japanese bought the exclusive right to use it at a huge price, although this system has a lot of loopholes, frequent jamming, and it is very inconvenient to use, but it caused a sensation all over the world as soon as it was launched, and the fat panda that walked around the computer when it was turned on became a symbol of the 80s.
When the time came, the system was optimized and the problem of jamming was alleviated, but the problem of slow operation of the system was still criticized.
As the first personal computer released by Panda Computer, Chen Xu of course could not use a backward system, so the personal computer business department was extremely optimized on the basis of Panda's native system, and the hardware could not be made up by the system, and the three stubborn problems of stuck, many loopholes and slow operation were completely ended with a perfect system.
In this era, personal computers are more for professional use, such as designing, retouching, and processing complicated account data. There is not such a strong demand for entertainment, large computer games and high-definition pictures do not exist yet, at most play Snake and Minesweeper, so the Windows system does not need to be so complicated, the more programs will occupy more memory.
What's more, the Internet is still relatively clean, hackers and computer viruses have not yet developed, and the personal computer department only needs to do some simple security protection. You don't have to worry about adding so much complex antivirus software to take up less space on your hard drive.
What's more, this computer was manufactured by himself, from the shape design, window interface, and system configuration were all designed by himself, and the personal computer research and development department actually just improved the design according to Chen Xu's drawings.
All Chen Xu who needs innovative design has been done, and there are not many places that really need this department to use their brains, they are more to learn Chen Xu's design ideas and accumulate experience in product development.
Chen Xu hopes that the R&D team brought out by his hard work can absorb enough nutrients and be able to independently develop and design computers in the future.
But even with such a hand-in-hand belt, the R&D department still spent $50 million in bills to make a computer that tends to be perfect.
During this period, the department continued to absorb materials from universities around the world, and at the same time eliminated incapable researchers, and a research and development team would never be able to pull up casually.
Now it is certain that after the interview of Panda's first personal computer, the global personal computer business market will undergo earth-shaking changes, and will gradually change from being able to use it, to fighting hardware, fighting system fluency, and fighting software development, the Internet will be popularized around the world within ten years, and the Internet era will come in advance.
"It's very good, if our computers can maintain this quality after mass production, they will definitely sell well. Now the Americans and the Japanese are fighting hard in the personal computer business, and they both want to grab the cake from each other's mouths. In the past two years, more than 10 computer brands have emerged in Silicon Valley, and in these years, anyone who assembles a computer with spare parts can finally sell it for a price, creating a large number of millionaires. Now the computers made in Silicon Valley are so ugly, the configuration is low, and the performance is backward. If we enter the market with these high-spec, ultra-modern industrial design personal computers, we should be able to quickly occupy the market and let everyone know who is the boss of the computer industry! ”
Chen Xu clicked on every icon in the computer and looked at the entire system from beginning to end. Sometimes when you open two or three programs at the same time, the computer still runs smoothly and does not react too slowly because there are too many software running.
"Boss, if you have no problem with the test, we will go to the United States to hold a press conference in the near future and push these two computers to the market!" Secretary Ding asked Chen Xu's opinion with some excitement.
"Advertise it! The smell of wine is also afraid of deep alleys, try to spread the word so that the whole world knows about our computers, and it is best to think of some catchy advertising slogans, which are arranged in place on TV, in the news, and in those communities and buses. Chen Xu pointed.
"If you do such a large-scale promotion, it will cost a lot of money......," Secretary Ding was a little embarrassed.
"Advertising is to sell products, and if you advertise for one dollar, you can sell an additional 10 yuan of products, and advertising is also an important part of the cost. I'm allocating $30 million to you in a lump sum to let the world know that the time has come for the Panda personal computer to reign. Chen Xu put his hands behind his back and said with light in his eyes.
Chen Xu once remembered that when Jobs returned to Apple in 98, he created the first Apple G3 color translucent computer nicknamed 'gummies', and the advertisement hit 100 million, and the popularity of sales became a symbol of the times, and it also officially established the unshakable status of Master Qiao in Apple.
Therefore, advertising is the most important thing, and the continuous advertising bombardment makes ordinary consumers feel that if they don't buy it, they are outdated, and they can't keep up with the times.
"That's too much, too risky!" Secretary Ding was incredulous about Chen Xu's large advertising expenses, and the research and development of the entire computer only cost 50 million, but the advertising cost 30 million. The total R&D cost of this computer reached 80 million US dollars, plus the profits of various manual sellers at all levels, Secretary Ding was very worried that he would lose money in the end.
"Good products are advertised, and when a computer is launched, you will understand how important advertising is!" Chen Xu couldn't explain to the people of this era the importance of the overwhelming advertising bombardment to the product.
"That's right! We don't necessarily require a one-time payment, but we can cooperate with local banks to promote installment payments after the computer is launched, so that those who can't afford to buy a computer can also enjoy the benefits of these electronic products in advance. Chen Xu narrowed his eyes and suddenly thought of this idea.
"Pay in installments! Isn't it a waste of time to let customers owe money to buy computers? As a traditional Chinese, it's hard to imagine anyone owing money to buy something so expensive, and he doesn't know much about Americans' habit of borrowing money to spend early. (To be continued.) )