A week later, when the Nike commercial filmed by Ye Su and several girls appeared in prime time on major TV stations, there was no doubt that it caused an immediate uproar. Pen & Fun & Pavilion www.biquge.info

Nike is a sports brand, so almost all advertisements are inseparable from sports, which is not a constraint, but more like a point that can be perfectly utilized.

However, it is precisely because of this that there are fewer and fewer advertising ideas in sports, and the selection of materials often becomes very difficult.

If it's a general advertisement, forget it, the key is that Nike doesn't want to shoot that kind of very simple and in-depth advertisement, under such a strong pursuit, it also appears in the current situation, directly ignoring the company's advertising creative department, going outside to cast a wide net, looking for good advertising ideas.

Nike's 100 million advertising has also become a big topic in this industry, and many advertising companies hope to get this business.

But it's a pity that the result of casting a wide net is not good, and in the end, Nike even sent an invitation to an entertainment agency like SST Entertainment Agency, which is not an advertising company.

However, to their surprise, SST Entertainment Agency quickly came up with a good advertising proposal.

After seeing such an advertising idea, the relevant department of Nike immediately agreed.

If you still don't agree to such an advertisement, then there is no advertisement to agree to!

That's pretty much what a lot of people think.

After deciding on this advertisement, SST Entertainment Agency also quickly took out the rough cut of the advertisement, and like the advertising creative, they were very satisfied with this rough cut.

After the rough cut, it was soon the finished product of the advertisement to Nike.

And this commercial also soon appeared on major TV stations through Nike.

Many people who watched the TV series during prime time, when they were waiting for the TV series, immediately saw this advertisement, and they all expressed their admiration.

In reality, there are many things that most people can't accomplish.

One of them is to make dreams come true.

The word "dream" often appears in the mouths of some people, sometimes, dreams will become an excuse to escape from reality, sometimes, dreams will also become the fundamental motivation to work hard, more often, most people do not dare to realize their dreams at all, because those things, from reality, is too far away.

Realize your dreams or something...... Just stay in the imagination and you're good to go!

The so-called "dream", just think about it.

This is also the attitude of many people, but such a negative attitude is not wrong, because the reality is sometimes very cruel, in this world, if there is no generous conditions, even life is very difficult, and what to say about pursuing dreams, is it really not a pipe dream?

Another very important issue is talent - a person who does not have a little drawing skills and talent wants to become a cartoonist, and a person who does not have musical talent and does not have a complete number of tones, and wants to become a singer, I am afraid that no matter how hard he tries, he will not be able to succeed. This aspect is also a desperate aspect.

Therefore, most people face the dreams they are pursuing, and most of them are avoidant and don't think about it anymore.

It's like the words repeated by the students in this advertisement—

"Listen to the advice given by others today!"

"Don't be white-eyed, and don't be ignorant!"

"Don't go out of the way, it's already been arranged."

"It's pointless to be happy."

"Find out where you want to go!"

"Be self-aware!"

"Be self-aware!"

In life, most people are urged by such words to complete their lives, listen to the arrangements of their elders, don't be blind and don't know each other, never go out of those arranged roads, pure happiness is meaningless, to find out the future road, to have self-knowledge, many things, can not be done, to give priority to the completion, those who can do.

There is nothing wrong with this down-to-earth lifestyle, on the contrary, it is the path that most people choose.

However, the image shown in this advertisement, which is completely opposite to the sound, has become a great irony.

They dare to choose what they want to choose.

Whatever your dreams are, you will pursue them.

For the sake of dreams, give up your studies and pursue a wider world.

Happiness is the greatest meaning.

It doesn't matter what the path is in the future, it doesn't matter what you know, it's enough to believe that you can make it to the end.

Many people recognize this band, which is one of the top eight bands in the national competition of the S Series Band Competition, the HHT band-

Lead singer Ye Su.

Guitarist Yui Hirasawa.

Bass Mio Akiyama.

Keyboard accordion blowing.

Drummer Ritsu Tanai.

Just like an inspirational promotional video, they completely ignore the repeated narration in the middle of the advertisement, and unswervingly walk the path they want to take.

From clubs, to livehouses, to the Tokyo division of the S-series, to the national competition.

Standing at the Tokyo Dome stadium with more than 50,000 people, there was no stage fright, and he showed his music to everyone all over the country, even some people who watched the Japanese competition from overseas.

If it weren't for the competition system, this band would definitely be able to go further, the semi-finals, the finals, and even the finals, enter the World Series, and then show their unparalleled musical talent on the world stage, conquering more and more people.

It's a pity to lose, it's full of helplessness, but as a band member who is not yet an adult and was only in the first year of high school, it is already remarkable that he can reach the top eight and become the top ten Japanese bands, and standing on such a stage and causing so many people to cheer, no one will associate these things with failure, at most it is just a pity.

There is no way to solve the problem of the competition system......

When the more than one-minute advertisement ends, the text that appears on the screen at the end immediately makes people feel a little excited.

"I can't help myself!"

“just_do_it!” (Do what you want)

"You can start with Nike, too!"

Everyone who watched this advertisement couldn't help but sigh: "What a good advertisement!" ”

"This advertisement is really good."

Of course, there are also people who do not agree with this advertisement.

Because every talent is limited after all, the aspect you want to pursue, maybe you don't have any talent at all, and you waste more time in vain.

For example, this advertisement allows people to pursue their dreams, and maybe the final result will be very tragic.

In life, every choice is very important, like in the advertisement, rashly give up your studies to pursue music or something, if you can't succeed, you can't even hold a concert in a livehouse?

Some older people, after seeing this advertisement, feel that it is very inappropriate!

It's so unstable!

"This movie is a bit of a jerk!"

"What's wrong with this Nike ad!"

"It's like this!"

These people even began to complain about this advertisement, believing that this advertisement was suspected of inciting people to go down the wrong path.

This situation is actually expected by Ye Su and even the Nike department.

This advertisement, rather than inspirational, is more like a kind of satire, using irony to motivate people, which is completely different from many previous Nike commercials, causing controversy, and it is also a matter of course.

If no one gets angry and denounces this advertisement, it would be the most surprising thing!

There are those who support it, and there are those who oppose it, so controversy is inevitable.

When there is controversy, there is a topic, and for a while, there were discussions about this advertisement on Twitter and various forums.

Some people believe that this kind of advertising is performed in a good way and there are no problems.

Some people also think that this kind of advertising is simply a kind of poisonous chicken soup, too idealistic, with a taste of bewitchment for children, so that they can pursue their dreams or something, but self-knowledge is very important!

Some people think that people live in this world, time is very short, if you don't find the meaning of your life in this world, then, what is the meaning? When did it become wrong to pursue the dream you want to pursue?

Some people also believe that there is nothing wrong with pursuing the essence of their dreams, but they must also be self-aware, if they don't have this talent, they can't pursue indiscriminately and make a mess of their future, which is simply a kind of irresponsibility to themselves!

Some people think that as long as they don't regret it, do something that they won't regret, that is, they are responsible for themselves. Moreover, many things, if you don't work hard, if you don't work hard, who knows if you can't do it? Talent? Self-knowledge, what are these?

Some people also believe that this is an excuse to escape from reality and responsibility, and to pursue dreams or something, not everyone has such qualifications. Of course, it is okay to pursue dreams, but people living in this world, after all, there are still too many restrictions on responsibility, and it is not a sentence that can be solved by pursuing dreams!

Such a controversial advertisement even appeared on a TV show, and that TV program specially interviewed passers-by for this ad to express their opinions.

A student with glasses thought for a while and answered the interviewer's topic, saying: "Personally, I think this kind of advertising is not very good, because I think the most important thing is to do what you can. Pierre Cardin, a big businessman, originally wanted to be a dancer, but later found that he was more talented as a tailor and changed his career, and now Pierre Cardin is a well-known popular clothing brand. There is a saying that what suits you is the best. You have to do something you're not good at...... Actually, you can do it, but you have to have money and leisure to be capricious. But this reality, many times, does not allow us to be so willful. ”

An office worker woman wearing OL clothing replied: "This Nike ad is very good, and it is really good to combine with the brand values......

A middle-aged man said, "What do you say about this advertisement? On the one hand, elementary school students are reading aloud, and on the other hand, some people are surpassing themselves, is this a satire of the so-called education? If that's the case, I think it's still a bit inappropriate. “

A young man studying abroad in China said: "There is some repetition of brainwashing in the reading, and there is some meaning of life experience given by the elderly. However, Nike is justdoit! This ad is really awesome! ”

A dead house said, "Man must be self-aware...... There are some things that really can't be done, so don't waste your time dreaming. ”

It can be said that there are those who agree with this advertisement and those who refute it, and this situation is almost mixed.

However, there is no doubt that because of the effect of this advertisement, Ye Su and his band have become more and more famous and have become the focus of many people's attention.

Thanks to this, the HHT band's single "Sakura Sakura Wants to See You" continued to rank first on the public trust chart, pressing the new album of the OOR band under him, and it was in the limelight for a while.

The value of several girls, including Ye Su, has increased more than tenfold.

At a time when people were constantly discussing because of this controversial advertisement, Ye Su's novel finally began to be sold publicly.

Ye Su's novel - naturally the first book in the Monogatari series that he began to write earlier, and has only now begun to officially sell.

"The Tale of Transformation"

If you follow the timeline of the story, the first part should be the story of the wound.

But the first thing to come out is still the Tale of Things after all.,So,This is the first part of the Tale series.,There's nothing wrong with that.。

This news, which began to be released a long time ago, is undoubtedly expected by many people.

But with the passage of time, coupled with this novel, no one has read it, and it is not attracted, just a simple curiosity about Ye Su's new book, so I just pay attention to it, but after a long time, most people gradually forget the existence of this novel.

Now, with the announcement of the news by Kadokawa Bookstore and the promotion of it, many people remembered that there was such a book.

However, most people are not interested in this, because they would rather see Ye Su's Suzumiya Haruhi series, or the Headless Horseman series than some hellish new book than this novel!

Therefore, this time, there are still quite few people who still support Ye Su without hesitation.

Kadokawa Shoten is naturally well aware of this situation, which is completely understandable, after all, the tolerance level of this industry is not as great as that of the golden age of a long time ago......

(To be continued.) )