This time, the advertising cost is 100 million. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In a band that has just debuted, spending 100 million on advertising, as long as this news is released, a sensation is inevitable.

But unfortunately, advertising fees are advertising fees, and endorsement fees are endorsement fees, and the two concepts cannot be confused.

Advertising costs include endorsement fees, 100 million advertisements, not 100 million endorsements, if this entertainment agency is not the company in Ye Su's hands, then the endorsement fees for him and the entire band are only one-tenth at most, or even less, there is no doubt about it.

The endorsement fee of 100 million yuan is very rare in the industry, and only the top stars, people who stand at the top of the entertainment industry, can get this price.

Generally speaking, advertising with a slightly larger investment will basically take out tens of millions of advertising dollars to produce advertisements.

The busyness of the past few days also made Ye Su feel that the weight of 100 million was not as heavy as he imagined.

After all, his and the entire company's efforts are fully worth the price, if not more.

The shooting of advertisements is not simple.

When an advertisement is fully confirmed and approved to enter the shooting stage, the company's creative department will submit the creative copywriting and proposal to the customer's storyboard to the production department, and make a series of written explanations on the length, specifications, delivery date, plot, characters, purpose, creative points, atmosphere, and even taboos of the advertisement, so as to help the production department understand the creative background, target object, creative origin, and performance style of the advertisement. At the same time, the production department is required to submit an estimate and production schedule for selection within a limited timeframe.

When the SST entertainment agency handed over the idea to Nike's advertising department, they were immediately allowed to continue filming, and increased their investment, and the advertising cost was increased to 100 million, indicating their attitude.

This idea was created by Ye Su and Chiji Kirizaki together, and being able to get this level of recognition is enough to prove that this idea is indeed very good.

The price of 100 million yuan is also a comprehensive preparation for shooting, shooting equipment, shooting venues, shooting sets, shooting props, shooting costumes, film crew directors, producers, photographers, lighting engineers, art history, makeup artists, costume artists, stylists, and actors, as well as electricity, magnetization, music, editing, special effects, 2D and even 3D production, dubbing and synthesis production fees. Add to that the profits of the production company, the taxes on advertising costs, all of which are valued, and the price is given only if you ask for the best.

This is also the highest price that Nike can start with.

The valuation of these productions is often very transparent, almost every project has an industry-recognized price, and the room for fluctuation is really very limited, so this estimate is also the most reasonable price for this advertisement!

When the advertisement was approved by Nike, the production department of SST agency immediately began to plan the script of the advertisement according to Ye Su's creative planning.

Director's elaboration, lighting and shadowing, music samples, scenery, set plans, actor auditions, actor modeling, props, costumes...... and all the details of the commercial shoot to find the best way to present the ad creative as an ad film.

This is the busiest time for the production department, and all the preparation work has to be done in every detail, and the more detailed the work at this stage, the more high-quality commercials can be produced.

After the script was completed and everything was confirmed to be completely fine, the film crew finally started filming the commercial.

The three days of shooting in a row can be said to be very hard.

Perhaps in the eyes of many people, shooting is often full of novelty, but in fact, this process is very tiring.

Imagine what it would be like to be in a state of mind after 20 hours of continuous work after repeating the same shot twenty or thirty times.

But there is no way, in order to make this advertisement meet Ye Su's highest requirements and satisfy everyone, it must be the best.

After the advertising is filmed, just as the photograph needs to be processed after the shooting, the film used for the shooting needs to be developed in a special processing plant. This is a process that most TV commercial producers don't see, the real 'camera obscura', also known as film-to-videotransfer, the developed film must be processed by this technology before the optical signal of the film can be converted into a magnetic signal for TV production, and then it can be fed into the computer to enter the editing program. In the process of magnetization, the color and tone of the photographic material are generally processed. This procedure is also known as TC.

Then the first editing, that is, the rough cut, and after the rough cut was approved, the official editing began.

When the official editing is made, the music of the commercial film is added, and the music can be composed and selected.

There are different differences, if it is a composition, the commercial will have a unique music, music and picture, can have a perfect combination, but it is usually more expensive, but if you choose the song, the cost will be reduced a lot, but other commercials, may also use this music, it will become a very embarrassing situation.

The narration and dialogue of the advertisement were also completed at this time.

At this point, the advertising is complete.

Therefore, when Ye Su and the girls of the entire light sound department carried out a three-day advertising shooting, this advertisement has not really been completed, and there are still many things to be done in the future.

Of course, this is not about Ye Su and a few girls.

Such a difficult advertising shooting made him very tired, so in the next other advertising shooting, Ye Su chose some very simple advertising shooting to shoot a few girls, so as to further promote popularity.

The road to stardom is bumpy and bumpy, and it is not easier than other jobs, but it is harder, but if you want to go above 10,000 people, this is nothing at all.

In the next half month, several girls in the light voice department received nearly twenty advertisements in one go.

Of course, not all of them were shot together, most of them were shot alone.

Still, you can imagine what the expressions of those watching TV will look like when these commercials appear together on TV stations.

(To be continued.) )