There is a saying that the edge of the sword comes from the sharpening, and the fragrance of the plum blossom comes from the bitter cold. Pen fun and pavilion www.biquge.info

In his previous life, Ye Su often liked to use such a sentence when he wrote online articles, but unfortunately, because the name Bao Jianfeng was one of the bosses who ran away from the website at that time, the website directly blocked this name. Every time you use this sentence, there will always be an embarrassing situation of "from the grinding, the fragrance of plum blossoms comes from the bitter cold", even if you can't use the symbol interval, and then the boss creates another website, and in turn acquires the website that ran away, and the name is no longer blocked.

Until now, Ye Su likes this sentence very much, although it has been used by some people, but it can always make Ye Su recognize a reality, success is not as simple as imagined.

Ye Su had said wildly before, saying that he not only wanted to enter the national competition, but also to get the quota of the world competition from the national competition.

But the reality is that it is just stopping at the quarterfinals.

Many times, there are still too many gaps between dreams, imaginations, and reality.

Although Ye Su felt that he had the strength to break through the top eight, it was still a matter of the competition system after all, but he stopped here or stopped here, and there was no room for any words to explain. It's ridiculous to say that because of the format of the competition, the band hht owes a world champion.

Since he lost so much in the national competition, the publicity during this period had to be suspended, but Ye Su didn't want to let the band and a few girls completely fade out of the public eye.

Whether it is Ye Su or a few girls, strictly speaking, they are not stars, and if they leave the public eye for a period of time, I am afraid they will be slowly forgotten.

Maybe Ye Su won't, but a couple of girls definitely do.

It's a very scary thing for newcomers.

It is very difficult to maintain the current popularity and promote it to a certain extent.

But there is difficulty, and it is not impossible to accomplish.

Ye Su quickly thought of a solution - that is, to use advertising to promote.

It's not about spending money on advertising, it's about taking advantage of your current fame and receiving advertising.

Small advertisements on local TV stations, the kind of advertisements that pay hundreds of thousands, one or two million, for the HHT band, it can be said that they can grab a lot of them, and they don't need to worry about not receiving them at all.

But that's not the problem, it's the targeting.

For celebrities and entertainment brokerage companies, how to receive advertisements is a science.

That's the problem of packaging and positioning.

In the previous life in China, those celebrities had no scruples in this regard, as long as they gave money, they dared to accept any spicy chicken advertisement, pheasant online games? Spicy chicken shampoo? As long as you give money, you can take anything.

Where do you care what you are forced to do? Giving money is everything. This actually has nothing to do with celebrities, because in this aspect of the advertising business, celebrities can't be the masters at all, and most of them are controlled by agents.

Many entertainment brokerage companies do not have this understanding, they just try their best to maximize the benefits brought by stars, and they don't care about the positioning at all.

But this is not the same abroad.

Japan may be better, but in the United States, once you accept low-level advertisements such as Coca-Cola and McDonald's, and advertisements for brand-name cars and brand-name cosmetics, you are doomed to miss out on you for the rest of your life.

No matter how famous a star is, this is almost a rule that has been formed in the industry.

A star who received a Coca-Cola commercial, used to shoot high-end jewelry, brand-name decorations, and the force was suddenly lowered a lot.

That's the problem of positioning.

Ye Su also had to think about this problem when choosing advertising.

To put it simply, when Ye Su receives an advertisement, the first thing he considers is not the price of the advertisement, but the positioning of the advertisement.

He wants to try to make the positioning of the ad good enough.

Then something surprised him - a very well-known sports brand, after seeing Ye Su and the fame of Ye Su's band, took the initiative to find Ye Su's band to cooperate.

They went straight over to the advertising agency and found the SST entertainment agency, which is very rare in the industry.

The name of this very well-known sports brand is Nike.

nike。

Nike in this world, like its previous life, is also a world-famous sporting goods brand.

The original meaning in English refers to the Greek goddess of victory.

Such a well-known brand actually chose Ye Su's band, and it really has the feeling of being hit by a pie falling from the sky.

Ads like Nike's are not enough, they often need very creative advertising content, and even need a certain depth to make people feel very shocking.

This is often the most headache for this type of advertisement, it is said that Nike has found several companies before this, but they have not met their satisfactory requirements, and finally put the target on Ye Su and his band.

I chose SST Entertainment Agency for cooperation.

The president of SST Entertainment Agency naturally told Ye Su the news as soon as possible, and explained the biggest problem in this advertisement.

Nike is not an advertiser who is short of money, an advertisement, 10 million is not good, it is 50 million, 50 million is not good, then 100 million, for them, 10 million and 100 million, there is no difference, the most critical question is the content of the advertisement, whether they can be satisfied.

If the content of the advertisement satisfies Nike, even if it costs 100 million in advertising, Nike is willing to pay.

The amount of money they put into advertising is very, very amazing every year.

Entrusting SST entertainment agency to make a 100 million advertisement is just a rarity for them.

Therefore, for SST entertainment agency, how to do a good job and do it to Nike satisfaction is the biggest problem.

After hearing the news, Ye Su immediately said that the design of the advertisement would be done by themselves, and they were ready to finalize the shooting time with the advertising company.

Bai Chuanmu, the president of SST Entertainment Agency, immediately said that he knew it and would complete it, and he was relieved to be honest about Ye Su's design of advertising by himself.

Nike has also found other companies to cooperate with before, but without exception, they have all failed, and Baichuan Mu does not feel that he can succeed.

In fact, Nike also has its own advertising and creative department, and they provide all kinds of very wonderful ideas every year, but this time, they chose to cooperate with others, and how difficult it is, Baichuan Mu can't imagine.

In short, Momokawaki was very skeptical that Ye Su would be able to complete the ad and satisfy Nike.

It's just that...... In this way, even if he doesn't do it well, the pot won't be thrown on his body at all, so he doesn't need to worry about anything.

…………………………

"What does it mean literally?" Kirisaki Chiji was not satisfied with Ye Su's explanation at all, after saying so much, she still couldn't understand what Ye Su was going to do, and couldn't help glaring at him with some grievances.

Ye Su said with some amusement: "To put it simply, Nike came to me to shoot an advertisement, but Nike's advertisement is naturally a little different from ordinary advertisements, paying attention to creativity, and even paying attention to depth, so I am working very hard to design it specifically for this advertisement." ”

"Alas...... Is that so? Ye Su explained like this, Kirisaki Chiji finally understood what Ye Su was doing, and couldn't help but say with some surprise: "It's actually a Nike advertisement, it's amazing." ”

"I remember in the beginning, you were going to be my secretary, but now you don't care about anything, you don't know about it." Ye Su glanced at Kirizaki Chithorn and said.

"It's none of my business!" Kirizaki Chiji was said by Ye Su like this, his face couldn't help but blush, and he said with some annoyance, but after thinking about it carefully, he felt that his words were a little unreasonable, and he couldn't help but be speechless for a while.

Ye Su smiled, didn't continue, and continued to design this advertisement on the small book.

Kirisaki Chiji was lying on the sofa, looking at Ye Su next to him with a somewhat complicated look, looking at his face that was thinking seriously, and she didn't know what she was thinking, her lips opened slightly, but after a while, she still didn't say anything, and finally closed her mouth.

After a long time, Ye Su finally designed it, and said with a smile: "It's done." ”

"Got it? What kind of advertising? Chisaki Kirisaki asked.

Ye Su was very proud of this advertising design, and began to smile and introduce it to Chiji Kirisaki.

Kirisaki Chiji listened carefully, frowning slightly from time to time, and gave Ye Su a suggestion.

Ye Su was originally unimpressed with Kirisaki Chiaji's suggestion, but when he patiently listened to Kirisaki Chiaji's opinion, his eyes couldn't help but light up, and he said, "This is good!" You're pretty good. ”

Listening to Ye Su's praise, Kirisaki Chiji naturally blossomed happily in his heart, but his expression was indifferent, and he said, "That's nature!" ”

Ye Su didn't care, and continued to discuss with Chiji Kirisaki, and the two discussed back and forth for half an hour, and finally determined the design plan of the advertisement.

In the next few days, Ye Su put all his energy into the shooting of the advertisement.

Several girls in the light sound department, plus Ye Su, are the protagonists of this shooting.

In the continuous switching of locations, it took three days to complete the shooting of the advertisement.

The final advertising screen looks like this......

The first time to shoot was in the morning.

The first place to shoot was a hallway in a school.

It's an elementary school.

"Good morning, teacher." This is the voice of the students.

Then the picture flashed, Ye Su's figure appeared on the camera, the sky was still bright, he slowly picked up the guitar next to him and began to play and practice.

However, Ye Su's playing did not have any sound, only the voices of the group of elementary school students.

The squad leader first said, "Good morning, everyone. Today, I also want to listen to the advice given by others. ”

Then everyone said, "Today, you should also listen to the advice given by others." ”

The picture turned, Ritsu appeared, she listened to the music, her arms waved involuntarily, as if playing drums, and the people around her looked at her with strange eyes.

The squad leader continued: "Don't be white-eyed and don't be ignorant. ”

Everyone said, "Don't be blind, don't be ignorant." ”

As soon as the screen turns, she starts playing the electronic keyboard at a dance party, but obviously she doesn't play very well, it looks bad, but she insists on playing.

The squad leader continued: "Don't go out, the road has been arranged! ”

Everyone said: "Don't go out, the road has been arranged!" ”

As soon as the picture turned, Duwei appeared on the screen, imagining the moment when he stood on the stage of tens of thousands of people and raised his arms high.

After thinking about it, she picked up her guitar.

The squad leader continued: "If you can't do it, don't do it!" ”

Everyone said, "If you can't do it, don't do it!" ”

As soon as the picture turned, Mio Akiyama appeared on the screen, holding the bass in her arms, watching some big bands on TV, her eyes were full of yearning, and then she looked down at the bass in her arms.

The squad leader continued: "There is no point in just having fun! ”

The person said, "There is no point in being happy!" ”

The band has been put together, everyone is practicing together, with smiles on their faces, very happy, waving their hands, celebrating the success of the music they have just played.

The squad leader continued: "Hurry up and find out the way you want to go in the future!" ”

Everyone said, "Find out where you want to go!" ”

A few people started writing something, and it turned out to be a leave of absence.

The squad leader said, "Be self-aware! ”

Everyone: "Be self-aware!" ”

Ye Su and several other members of the band appeared at a livehouse performance site and played for the crazy music fans in the audience.

At the same time, the sentence was repeated over and over again—

"Be self-aware!"

"Be self-aware!"

"Be self-aware!"

"Be self-aware!"

"Be self-aware!"

As this sentence continues to be repeated, the performance venue of Ye Su and the band is getting bigger and bigger!

More than 100 people!

More than a thousand!

More than 10,000 people!

Tokyo Dome, which is home to more than 50,000 people!

All the audience at the scene were boiling.

Then, the ad turns again, and a line of text appears on the screen.

"I can't help myself!"

“just_do_it!” (Do what you want)

"You can start with Nike, too!"

Of course, there is a detail that the clothes on several people are all Nike...... After all, it's a Nike ad, not some other ad.

However, saying that it is an advertisement is more like the promotion of Ye Su's band, and this advertisement simply satirizes all the phenomena in society now, which can be described as extremely bold.

It is conceivable that when this advertisement was logged in on the TV station, the sensation caused was definitely not small.

Fortunately, Nike's favorite thing is this kind of advertisement, which is completely different from the usual glamorous and cheap advertisements, and it seems to have a lot of depth.

(To be continued.) )