In the blink of an eye, half a month has passed, and the publicity of "Xiu Xian" has been overwhelming, and the number of mentions on the two broadcast platforms has also broken the record.

In such a situation, everyone's expectations for "Xiu Xian" are naturally very high, and many people say that "Xiu Xian" may be the most sincere work in the past ten years, and it is not that everyone has so much money to spend on a TV series.

Of course, the publicity of "Xiu Xian" is not blindly praising itself, at the very beginning, the Propaganda Department set several key points of publicity, and it must be vigorously promoted when the TV series is launched, of which the investment of 700 million is the most important point.

700 million, not to mention a TV series, even movies rarely have such a large investment, the few movies that can be counted are all well-known movies, and they are all from abroad, not to mention anything else, the exchange ratio of the US dollar and the RMB determines the difference.

In China, there is only one movie with an investment of more than 700 million, but the final box office is only 1.1 billion, which is obviously not in line with the original pursuit of investors, so there are fewer and fewer people who dare to invest in blockbusters.

And "Xiu Xian", as a TV series, actually dropped 700 million yuan, which is not said to be unprecedented in the history of TV dramas, but it is certain that there are no ancients before.

Seizing this point, the promotion of "Xiu Xian" has been revolving around the investment of 700 million, claiming that the collection should allow the audience to experience movie-like special effects, so that every audience can enjoy palace-level treatment at home.

In order to expound their own point of view, they also deliberately pulled out Director Li Lin as the main point of publicity, as a famous director in the film industry, Li Lin's status is known even to many people who don't like to watch movies, and "Xiu Xian" is created by such a director, in the TV circle, the final effect "Xiu Xian" dares to call himself the second, I'm afraid no one dares to call it the first.

In addition, several actors have also been mentioned one by one, these actors are among the most powerful artists in the circle, although there may not be as many Weibo fans as some small fresh meat, but their abilities are really recognized by the audience, so the actors are also impeccable.

The last and most important point is the special effects team of "Xiu Xian", "Xiu Xian" invited professional special effects teams from abroad, these people have only done many works such as "XXX", "YYYYY", "ZZZZZZZ", etc., and the special effects results are obvious to all, so you don't need to worry about the special effects of "Xiu Xian".

Three pieces of cake were smashed down, and the publicity of "Xiu Xian" was almost in place.

Good director, good actors, good special effects, isn't that enough for a TV series? In addition, "Xiu Xian" also invested 700 million yuan!!

For a while, the □□ about "Xiu Xian" on the Internet almost completely disappeared, and what was presented in front of everyone was a wave of praise, and everyone said that they would support "Xiu Xian" no matter what, and felt that "Xiu Xian" was definitely a good work.

Seeing that the effect has been achieved, the promotion of "Xiu Xian" began to sell miserably before the show started.

What is the most important thing for a TV series? Ratings!

With ratings, advertisers will keep coming in, and money will go into their pockets, so it is necessary to call for more people to watch TV series, preferably on TV, and then on the Internet, to increase the ratings and increase the number of webcasts.

Of course, they will not stupidly say, "Come and see, you will make money when you come and see us", but turned around and sold miserably, saying that it is not simple to have such a big investment TV series in the TV industry, if the investor can't get back to his capital, the investor will be very angry, if the investor is very angry, the film party will be very sad, if the film party is sad, they will never accept this kind of TV series in the future, in this way, it is absolutely impossible for everyone to see such a high-quality Xianxia TV series.

All in all, those who don't watch "Xiu Xian" are not good children!

I have to say that the marketing of "Xiu Xian" is very good, and the audience is full of "sympathy", so when "Xiu Xian" began to sell badly, people who said they were only willing to watch it on the Internet at the beginning said that they would support it on TV, just so that they could see so many good works in the future.

And the release of "Xiu Xian" also caught up with a good time, on 7.1, many schools were closed, and students were allowed to watch TV for an extended time, so students had more time to watch TV in front of the TV.

At half past seven o'clock in the evening, the opening song of "Xiu Xian" sounded, and the editing and effect of the opening film were at the level of Li Lin, which made people feel like watching a blockbuster movie in the cinema, and the editing was also very good.

The filmmakers of "Xiu Xian" have always insisted on observing the ratings, and at the end of the film, the ratings reached an astonishing 2 points.

At this moment, everyone began to cheer, because they watched the ratings of "Xiu Xian" rise from 1.5 to 2 when the opening film first sounded, and at this time, the TV series has not officially started, as long as it can continue to rise, no, as long as the ratings of "Xiu Xian" can be balanced at 2 next, it is not difficult to recover the cost.

Immediately after the opening of the film, the TV station inserted a commercial, and the 3-minute commercial was absolutely devastating, so the ratings gradually dropped from 2 to 1.5.

Such data makes the filmmakers regret, but they also know that there is nothing wrong with it, after all, not only the TV station, but they also have to make money from advertising in the TV drama broadcast room.

3 minutes later, "Xiu Xian" officially started, and ten minutes after the broadcast, the ratings soared to 3, and then gradually reached 4.

As they watched the ratings reach 4, everyone began to exclaim that they had reason to believe that the current situation had foreshadowed the success to come.

But this victory only lasted for a moment, and slowly, the ratings slipped again, and by the time the first episode was finished, the ratings had dropped to 3.

From 2 to 3, everyone is really happy, but after experiencing the surprise of 4, they don't think it's okay to watch 3 again, they want to see higher ratings, such as 5, 6, 7...... Even if it may seem incredible, who's to say it's not the goal?

Faced with such a situation, everyone is a little discouraged, but everyone thinks that this is just a short decline, and there is one more episode to come, and they believe that the ratings of the next episode will rise, just like the first episode, from 2 to 3 to 4, bringing them new surprises.

In this case, everyone did not click on Weibo, maybe they were worried, or maybe they were afraid, for them, the ratings are the most important, as for the reaction of netizens, it is better to wait for the ratings to come out.

After 20 minutes of advertising, the second episode of "Xiu Xian" officially launched, and the rating of the opening song was 1.3.

It's even lower than the ratings at the beginning of the first episode!

There was a sense of foreboding in everyone's hearts.

Sure enough, in the following time, the ratings of feature films rose extremely slowly, but after reaching the highest point of 1.9, it fell again, and then stayed at 1.6, maintaining a certain fluctuation, but there was no upward trend again.

At this moment, everyone hopes to see a miracle, they don't expect 4, they don't want to reach 3, they just need 2.5 to be satisfied, but the real-time fluctuating ratings don't give them hope, at the end of the second episode, the rating is only 1.5, and when the ending song starts, it immediately drops to 0.5.

The staff who have been paying attention to the ratings suddenly had an urge to cry, and the audience didn't even want to watch the ending song?

On Weibo, the vigorous discussion among netizens began before the TV series ended.

There are a lot of people: hahahahaha, I believe in your evil! is worthy of director Li Lin's work, the director is so tall, can the TV series not be high? It's a shame that such a tall work doesn't publicize the investment of 700 million, so I specially tell you: Don't look at people who don't understand enough, it's too tall, I don't understand!!

Temporary change: I was wrong, I was really wrong, I just thought that with the director, actors, and special effects, I could see a good work, but the final result slapped me hard, I shouldn't believe in the director, I shouldn't believe in the actors, I shouldn't believe in the special effects, but now, I just want to ask the crew of "Xiu Xian", who is the screenwriter you invited? Can you get him out for a bit? I promise not to hit him!!

Paredes: As the saying goes, I'm not as good as hell and who goes to hell, there was once a delicious "Xiu Xian" in front of me, I cherished it, but when I ate it, I found that this delicious food called "Xiu Xian" has been muddled in the darkness, no matter how I bite, I can't bite the delicious food that used to be╮( ̄▽ ̄")╭

Take off the wide shirt and big sleeves: 700 million investment, a full 700 million!! You just use it like that, why don't you pick a little bit out of it for me, just pick a little bit from between your fingers (┳_┳)...

A European-style object: To tell the truth, "Xiu Xian" is definitely an adaptation of fried chicken in line with the original book, more than many TV adaptations I have seen, following the original book, just looking at the familiar plot, I can't remember the situation in the original book in my mind, what an amazing thing! Obviously, "Xiu Xian" is a hot-blooded fairy, but it's only eight o'clock, and I'm actually sleepy? You know, I don't usually sleep until 12 o'clock!! It can only be said that you won "Xiu Xian". But when I left the embrace of "Xiu Xian" and started scrolling Weibo, all the sleepy bugs ran out, thank God, I didn't have to go to bed early today!

Cold Food Dongfeng Yuliu Slope: Whoa, I've insisted on watching it, I insisted on watching two episodes, you must know what I'm talking about! In the process of watching the TV series, I actually wanted to eat popcorn, and suddenly woke up on the way that I was not watching a movie, alas, without popcorn to accompany me, this hour and a half has become so tormenting, oh~~ My beloved popcorn, where are you?

The author has something to say: Lu Zai, who is always losing weight, threw 1 mine throwing Time: 2016-07-10 02:12:53

Thank you, dear, Mo Mo Da (づ ̄3 ̄) づ╭~