For a while, the Internet was full of post-viewing comments on "Xiu Xian", almost 90% of people said they couldn't understand it, and 10% regretfully said that they fell asleep after reading half of it, so they couldn't discuss it with everyone.

There is no even need for fermentation time, and when "Xiu Xian" is still playing, the comments on the Internet begin to ferment.

For an adaptation, many of the audience are readers who have watched it, and these readers have a certain degree of identification with themselves, as long as the adaptation is not too outrageous, they can eat it, and at most they will complain a few words after eating.

Before "Xiu Xian", there was no shortage of adaptations of TV series.

Shao Qian's first TV series "Jianghu is a Circle" is an adaptation, and the fame of the original work of "Jianghu is a Circle" is not as big as "Xiu Xian", but it is such a TV series, its average rating exceeded 3, becoming the most successful TV series last year, and there are still many TV stations rebroadcasting it until now.

And the success of "Jianghu is a Circle" has also led to a boom in the purchase of the original work, and many people have expressed that they were unexpected, although some of them are a little outdated, but overall it is still a very good one.

This is the reason why the film and television industry is vigorously promoting IP adaptations today, it is a good medium, which will make many people forget, even if a few years or more than ten years have passed, they still remember it vividly, even if they can't remember all the content clearly, but when they see the name, see the name of the protagonist, and see the familiar plot, they will also recall the memories of the past.

This is also the reason why many adaptations have been scolded very miserably, and the ratings are extremely high.

Even if the TV series is terrible, many people are still willing to continue watching it for the sake of those familiar characters and familiar plots.

"Xiu Xian" was expected by the public before the start of filming, which reached the extreme when the director was exposed, and the subsequent selection of actors and the amount of investment increased the public's confidence in this TV series, so that every time a still leaked out, it would cause a sensation.

Such expectations accumulated little by little, and began to fluctuate violently after the announcement of the start time of "Xiu Xian", and in the early stage of the broadcast, the publicity of this drama made everyone's expectations reach the extreme, yes, such a good director, such a good actor, and such a large investment, how can this TV series be bad?

But when the data was in front of everyone, everyone was stunned!!

It's not the same as saying yes!

Many people's requirements for movies and TV series are different, the former requires both good looks and connotation, as for the latter, most people think that as long as they can "eat", it is enough, of course, if a TV series can be both "eat" and have connotation, it will also be loved by the public.

Li Lin's status in the film industry is obvious to all, but the two episodes of the TV series broadcast the night before were very disappointing to everyone, and many people began to complain that the TV series was too hypnotic.

However, most of the people who complained on this day were ordinary viewers, and the impact on the overall TV series was not very great.

On this night, "Xiu Xian" continued to play three or four episodes.

When the ratings came out, everyone had a feeling that it was indeed so.

The average rating of "Xiu Xian" on the second day was only maintained at about 1.3, which is normal for many TV dramas, but "Xiu Xian", as a TV series with a big IP and big investment, is very surprised that the ratings are only so much.

In this case, a well-known film critic in the circle also published his evaluation of "Xiu Xian".

Gossip Cinema: Don't be surprised why I would evaluate a TV series, after all, the director of this TV series is a well-known director in the circle. As a person who hasn't watched a TV series for a long time, if it weren't for Director Li Lin's face, probably I wouldn't have turned on the TV, I thought I could see a TV series with average movie effects, but the result was very disappointing, Director Li Lin's consistent shortcomings are vividly presented in this TV series, he wants to add too many things to it, I think he revised the script during the filming process as always, but such a work can't be called a good TV series, given that this is not a movie, I won't score it, High scores, low scores, everyone's free mind!

This film critic is a very well-known film critic in the circle, and he has attracted a large number of fans with his sharpness when evaluating movies, and even many people will come to see this film review before watching the movie to judge whether it is worth watching, this is the first time he has evaluated a TV series, but no one has questioned him for "not doing his job".

In the face of such an evaluation, everyone responded one after another, and even many people bluntly said "negative points get out".

The evaluation of "Xiu Xian" on the Internet is getting bigger and bigger, and the broadcast of the TV series has naturally been affected, and even the people from the TV station are overwhelmed, since the ratings of the next day fell to 1.3, many manufacturers have called to re-revise the contract.

The contract between the TV station and the manufacturer has always been based on the ratings as the standard, after all, no one can be completely sure of the audience's taste, the higher the ratings, the more money will be invested, the lower the ratings, the advertising costs will naturally decrease.

The ratings of 1.3 are not extremely low, but they do not match the initial expectations of both sides.

In this case, the heads of Banana Channel and Orange Channel breathed a sigh of relief, and they praised their original judgment, fortunately, they signed an advertising sharing system, and now that the ratings have such a result, their pressure is relatively small, without "Xiu Xian", it is estimated that other TV series can only make this money, just as this is not a big investment TV series.

The TV station relaxed, but someone was furious.

Le Bin almost smashed everything in the office, and the color on his face was very strong.

The manager of the Propaganda Department stood silently in the corner, watching his nose and nose, pretending not to see Le Bin angry.

"Smash, continue to smash the money, no matter what, you have to do a good job of publicity!!" Le Bin said angrily and looked coldly at the manager of the Propaganda Department.

The manager of the Propaganda Department shuddered for a moment and said in a low voice: "But Mr. Le, this money? ”

Le Bin kept his face calm, his brows furrowed, and finally suppressed the anger in his heart: "I think of a way, you can do it." ”

"Yes, Mr. Le." The manager of the Propaganda Department nodded hurriedly, but couldn't help but complain in his heart, if the TV series can retain people, he doesn't need to make so much effort, not to mention anything else, the momentum of the first episode of "Xiu Xian" is obvious to everyone, but it is such a good deck of cards, but it was broken by someone.

After the manager of the Propaganda Department left, Le Bin immediately found someone to inquire about the construction of the Lotte Entertainment Film and Television Base.

In recent years, the demand for film and television bases has been increasing, not only for filming needs, but also as a tourist scenic spot, killing two birds with one stone, many people are red-eyed, a few years ago, Lotte Entertainment began to build a film and television base, so far, the funds have been invested 300 million, but if you want to build a film and television base, less than 1 billion is almost impossible.

However, Lotte Entertainment has been short of money recently, very, very short of money, and if the investment in "Xiu Xian" is not recovered in time, it will definitely be a devastating blow to Lotte Entertainment.

Advertising revenue needs to be supported by ratings, and if the ratings want to go up, they must spend money on publicity.

On the other side, Chi Feng received a phone call, chatting, and the smile on his face gradually deepened.

"What's wrong, has anything good happened?" Shao Qian was by Chi Feng's side, anyway, there was nothing going on recently, he was very comfortable, so he noticed the expression on his face for the first time.

"Well," Chi Feng smiled, his eyes shining, "Le Bin plans to sell his film and television base." ”

Shao Qian raised his eyebrows: "If I remember correctly, this is the biggest project in the works of Lotte Entertainment. He has been nesting in Chi Feng's office for the past few days, occasionally looking at his documents, so he is very familiar with these things.

"Yes, this film and television base is also the most important weight in Lotte Entertainment's future plans."

Hearing Chi Feng's words, Shao Qian's smile deepened, he played with the pen in his hand, and said with a low smile: "It seems that he is really short of money, but if you want to suppress the money of the film and television base, you still need to add a fire." ”

Although Shao Qian didn't say it directly, Chi Feng instantly understood the meaning of his words, laughed, and shook Shao Qian's hand: "Okay, then it's up to Qianqian next!" ”

"Hmm."

Shao Qian hates Le Bin very much, he hates him very much from the beginning when he sees him, Le Bin is like a cockroach, disgusting to look at, and he feels disgusting when he steps on it, but in order to be clean in the future, this cockroach must be killed, of course, in order not to be disgusting, he needs to spray some insecticide.

The failure of "Xiu Xian" disappointed many people, and it turned out that even if there is a good director, good actors, and big investment, it may not be possible to make a good TV series.

In such a situation, the sales of "Xiu Xian" began to rise, according to everyone's words, they were polluted by the TV series, so they had to watch the original book to wash, just recently there was a collector's edition released, in line with the love of the original work, many people are willing to spend money to buy a complete set, in just a few days, the sales of "Xiu Xian" jumped to the top.

In five days, "Xiu Xian" has been broadcast for ten episodes, but the ratings have been hovering around 1.2, there is no trend of rejuvenation at all, and even the discussion of "Xiu Xian" on the Internet is much less, not to mention good reviews, even bad reviews are almost invisible.

However, for many TV series, bad reviews are also a kind of exposure, only after watching TV series, can you write bad reviews, but if there are no bad reviews, it proves that the audience is not interested in this TV series at all, which is definitely not a good phenomenon.

Just when the discussion of "Xiu Xian" on the Internet declined and became calm, "Becoming a Demon" released the first flower.

[What do you want me to do? 】