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In the midst of the disturbances, time passed day by day, and the day of release was getting closer and closer. The main creators of the "Inception" crew also gathered again. Charlize Theron, Joseph Gordon, baby, Robert Downey Jr., and others began to rush together to promote the movie.

With the end of the test screening, the pre-screening publicity of "Inception" has entered the final sprint stage, and the leading actors not only appear frequently, but even Hu Yifei, the director, has also accepted several additional interviews.

Newspapers, magazines, posters, outdoor advertisements, and television and radio are the most conventional means of publicity, and the scandals of the leading actors have also been hyped up by Time Warner's tabloids, and Hu Yifei is naturally the focus of attention.

At the same time, domestic publicity, publicity in Asia, led by family films, and the rare alliance of the three giants of China Film, Huayi, and Anle launched overwhelming publicity together.

I don't know what the consideration is, Warner Distribution Department actually wants Hu Yifei and Charlize Theron to pretend to be a couple to promote.

Hu Yifei refused without thinking about it, what kind of jokes, pretending to be a couple or something, it's okay to watch others play, let yourself come, forget it. What's more, on the surface, he has a girlfriend.

Does Warner still want to play last year's "Mr. and Mrs. Smith"? That's not reproducible.

In fact, Hu Yifei doesn't care too much about the box office. His current identity is not only an actor, but also a big boss with a net worth of tens of billions, how can he be at the mercy of Warner like this. It's just that he likes it, and if it's a little against his will, don't even think about passing the slightest suggestion.

Rao is like this, and the publicity about "Inception" has become more and more intense, and Liang Tang on the other side finally can't sit still, "Something must be done." ”

As we all know, the "Mission Impossible" series lies in the "impossible mission": it can always create a gimmick and stir-fry a beautiful soup, and through the golden sign of the series, it is necessary to achieve a return to popularity.

However, the results of the market research report are clear: the current situation of Cruise's low popularity is an indisputable fact.

Last year, he and Steven Spielberg, the "God of Science Fiction Entertainment Films", held hands for the second time in "War of the Worlds" (the first time was "Minority Report"), which was defeated by "Star Wars Prequel 3: Revenge of the Heath", and the North American box office was only 234 million US dollars, whether it was the North American box office or the global box office, it was not even as high as "The Hangover", and it was far below the expectations of all walks of life.

On the one hand, the theme of the adaptation of the mother book of "War of the Worlds" is old-fashioned; On the other hand, Tom Cruise's bizarre behavior during the interview with "Oprah Talk Show", jumping around in a chair, and publicly accusing Brooke of taking psychiatric medication for postpartum depression caused controversy from all walks of life.

His series of strange behaviors are tantamount to igniting the fire of resistance in the hearts of fans, such a high-profile show, box office ambitions, obvious. It's just that it's too much, and even the boss of Paramount can't look at it, slapping the table and shouting, "Fire him, fire this pig for me!" ”

Liangtang was fired by Paramount in this way, and it immediately caused a sensation in Hollywood.

A series of things added up to a rapid decline in popularity.

So, in the face of such a disadvantage, how to save your reputation.

Tom Cruise quickly came up with a trick.

……

Warner's head of distribution, Antonio, immediately found Hu Yifei again, "Galen, "Mission Impossible" has a new move, don't you think about my proposal last time?" ”

"What proposal?" Hu Yifei paused for a moment, "Get out of here!" ”

Antonio didn't dare to anger him now, licking his face and laughing and retreating.

"Come back and make it clear."

Antonio immediately ran back and told a lot of news.

It seems that there are few other successful cases of sought-after movies released with scandals as a public opinion strategy, except for last year's "Hollywood Stallion Matching" "Mr. and Mrs. Smith". However, since last year's "War of the Worlds", Tom has been pouring gossip everywhere with newcomer Katie Holmes. This spring alone, a series of fierce news broke out: $200 million in alimony, multiple birth agreements, unmarried pregnancies, a competition with his ex-wife Nicole for a wedding schedule, and a series of high-value photos of fetal photos.

Recently, his old man once again performed the signature action of "scattering flowers" in a TV interview, and he was afraid that the world would not know that he was too angry.

So, what exactly did he do?

Before the premiere, Tom Cruise brought his fiancée Katie Holmes and daughter Suri to promote his new film "Mission Impossible 3".

Then Tom said impatiently to reporters: "Before the release of "Mission Impossible 3", coming to today's press conference is like completing an 'impossible task' for me. Because my daughter had just been born, I really didn't want to leave her for half a step. ”

But he still left, and revealed in a roundabout way that he would discuss marriage with his fiancée, including the specific time and place. "In fact, this thing (getting married) is going to happen in a matter of weeks. I'll have a discussion with her to see what kind of location she likes to have her wedding in. You know, whatever Katie wants, I'll give it to her. ”

is also exaggerated, taking the daughter who has just given birth out of the hospital and swaggering at the press conference.

Well, now there's a new trick.

Last year it was one set, and this year it was another, but he managed to attract a lot of attention.

It's just that fans don't seem to buy it, and many people leave messages on his blog, hoping that Mr. Cruise will come back to his senses as soon as possible, stop jumping around, and let the woman who has just given birth have a good rest, "This is called suicide, not propaganda." ”

His claims of discrimination against women have long been established.

After Hu Yifei listened to the story, he didn't say anything, "What about us, how is the propaganda going?" ”

Antonio said: "It is ready, it has been persuaded by the three major theaters, and the premiere will be released in more than 3,800 theaters in North America." ”

"How many are in Mission: Impossible 3?" Hu Yifei asked coldly.

Antonio was stunned and said, "4,200 theaters." ”

Hu Yifei touched the slag on his chin, "I'll give you a suggestion, if the box office of "Mission Impossible" is not satisfactory in the first week, try to absorb as many theaters as possible, and use it to expand the scale with our release the next week." ”

Antonio nodded, shook his head again, and said, "But this has to be based on the popularity and popularity of our films." ”

"You'll understand."

Antonio was speechless, thinking back to last year, he was still talking loudly with his stomach in front of Hu Yifei, but he didn't expect to see him for a year, and even his own unconscious rickety waist.

On May 5th ~ 7th, Hollywood finally entered the first weekend of the vigorous summer file.

At this time last year, "The Hangover" became an instant hit and became a big dark horse in the dark, which plunged the whole of North America into shock. The hideous face of the Yellow Robe of the Dark Emperor is still fresh in my memory, and after a year, the "N Strength Battle" of the "King of the Box Office in 2006" has started again. (To be continued.) )