[Ten watches are over, Zhengda Guangming is asking for a monthly pass! ] 】

There is no suspense, in the first week of summer, in the absence of direct confrontation with blockbusters, the box office champion is in the bag of the action blockbuster "Mission Impossible 3".

However, surprisingly, with the monster-level opening scale of 4,054 theaters in Hollywood history, the premiere of "Disc 3" was only $48 million, which is a little shabby. Compared with the first two games in the series: the first one started in 3,012 theaters with a premiere number of 45 million; The second part started in 3,653 theaters and premiered at $57 million, and the posture of "Disc 3" on stage was really not decent.

It was originally expected that the film would open with an explosive opening of about $70 million for the summer of 2006, but unfortunately, the box office was unsatisfactory.

The "Mission Impossible" series is starring "Pretty Soup" Cruise, one of the "two bowls of soup in Hollywood", and the last episode has been six years ago. Previously, the two crops in China were 180 million and 215 million US dollars, respectively, so theoretically, the third episode can still expect the same scale figures.

Having said that, because the cost of "Disc 3" has reached a new high ($150 million), it will be difficult to win if the domestic box office is less than 200 million. Judging from this, the film's distribution prospects are quite bleak.

There is also a fact that although Chinese audiences have been smearing gold on John Woo, in fact, six years ago, John Woo's four-like "Disc 2" was overwhelming and inexplicably cool, which can be called another important reason for the decline in the popularity of the series. Compared with the cold tone of Brian De Palma's wit for "Disc 1", the "big-chested" quality of "Disc 2" under the wild is definitely a serious regression.

It is worth mentioning that there is also a Chinese-language film released this week, which is the blockbuster "Wuji" that caused a lot of controversy in China at the end of last year.

It's just that the eyes of the American people are also bright, and "Wuji" has caused a lot of scolding in China, and it is also a scolding when it comes to the United States.

Led by D- and D+ from the New York Post and the San Francisco Chronicle, "Boundless", which was released in the United States this week, was underrated by major media. Although the audience is rated C+, Warner Independent Productions, which screened on a small scale to test the tone, may be discouraged and it will be difficult to invest in large-scale screenings.

Of course, now that the distribution rights in North America have been sold, the box office of "Boundless" in the United States should not have much impact on the producer.

It's just that the little word-of-mouth that Chinese movies have accumulated with great difficulty has all been destroyed by this "Wuji". If there is no Hu Yifei, he Chen Kaige will definitely be the biggest culprit in Chinese films abroad.

There was also a lot of scolding in China, and many people posted articles, asking Hu Yifei why he didn't let "Crazy Racing", which had better box office and word-of-mouth results, be released in North America. At least it won't be worse than "Wu Ji".

Hu Yifei has always ignored these problems.

It is actually clear which movies can be released in North America and achieve good results, and which ones do not have overseas selling points. It's not easy for him to accumulate a little reputation, but he doesn't want to be tossed by himself. If it is like in later generations, if you go to North America for a walk around any bad movie at every turn, and then make hundreds of thousands of box office dollars and run back without even making money, infinitely refreshing the North American box office lower limit of Chinese movies in North America, then it is called sad! (Really, I don't believe you search for the North American box office list of Chinese movies)

Otherwise, when the Chinese film market surpasses North America and becomes the world's No. 1 box office in the future, there are still few Chinese films that can go to North America to make money, why? It's all a burden of previous convictions.

Besides, Hu Yifei really didn't have time to pay attention to it.

As the release time gets closer, Warner Bros. and Family Pictures' promotional offensive is getting more intense, and the film's promotional posters can be seen in almost larger communities and advertising boards across the United States. The huge poster in New York's Times Square is still hanging in the most conspicuous place so far. Almost every New Yorker who passes by has to look at Hu Yifei's face several times a day.

All kinds of viral propaganda are also played, and props such as dream machines and spinning tops are used.

It is no exaggeration to say that almost all the movie publicity channels and publicity methods that can be used in this era are used in "Inception".

Hu Yifei still abides by the terms of the contract, except for very few suggestions, basically does not interfere with the publicity plan, and most of the time he is also cooperating with the strategy formulated by the publicists.

Even if he has a lot of extra capital now, in the Hollywood circle, in fact, the disciples are shallow, and before they can have the right to speak in front of Warner, they still have to follow certain rules, and those who don't care about the reality and think that they can turn the world upside down in Hollywood are destined to be driven out.

Hollywood isn't just about the entertainment industry, especially now that we're in the internet age. Just the output value created by the film and related industries around it every year is more than 100 billion yuan, such a huge industry is closely watched by countless giants, if one person wants to break the rules, the consequences can be imagined.

Although the actual production of the film is only 120 million US dollars, the cost of books and publicity is already 150 million US dollars, such a super commercial masterpiece, it is natural to have a matching theater, "Inception" premiere theater is now one of the standing theaters of the Oscars, the Chevrolet Grand Theater!

This is also the largest premiere of Hu Yifei's directorial career.

Warner Bros. and Family Pictures have also invited hundreds of media from all over the world to make this screening a big hit.

This time, it is clear that it is not only targeting the North American market, but also overseas regions with increasing manufacturing interests.

On the evening of May 11, 2006, on the Thursday of the second week of the summer season, the sci-fi action masterpiece "Inception", with a production cost of up to $150 million, kicked off at the Chevrolet Theater in Los Angeles!

At the premiere ceremony, several huge IMAX posters were placed in front of the theater, and the cold-colored poster pictures made a sense of modern urbanity immediately appear......

In the afternoon, in front of the Chevrolet Theater in Los Angeles, the grand red carpet entrance ceremony for the premiere of "Inception" will be held in the IMAX giant screen screening room of the movie theater, and the long red carpet will be lit with stars. Dazzling photographic flashes come and go.

Reporters who rushed from China set up camera tripods on both sides of the red carpet early in the morning. They thought they had come early, but they didn't expect that their American counterparts, who had come earlier, had already begun to dominate the field.

When the red carpet was walked, thousands of spectators flocked to the scene.

Hu Yifei took the pen, accompanied by countless screams, signed his name on several posters, and turned back to the red carpet.

After a TV series and a movie are a big hit, he is no longer an unknown newcomer, nor will he pass by fans and no one knows him, at least in the eyes of those action movie fans, he is already a very good director and actor.

What's more, he often appears on the cover of authoritative financial magazines.

This is not something that Hollywood's big-name stars can do.

What's more, looking at the whole of Hollywood, there seem to be only a few directors who can direct directors with a production cost of hundreds of millions of dollars.

However, Hu Yifei didn't interact too much, and he had an instinctive fear of the red carpet. It can also be said to be the sequelae, it is enough for everyone to appreciate the work, and he doesn't need too many fans to support him like an idol.

He quietly left the red carpet, but there was still a bright starlight gathering.

Hu Yifei summoned him, Brad Pitt and Angelina Jolie both came to cheer for their face, and how could the Will Smiths couple be less, plus Charlize Theron, Scarlett Johansson, Joseph Gordon, Liu Dehao and other big names, the scene should not be too beautiful.

"Ahh

The avid fans of the scene almost fainted.

In the midst of the commotion, it was getting late, and the audience without a premiere ticket had to buy movie tickets from other halls and then buy tickets to watch the movie.

In anticipation, the movie "Inception" finally kicked off in 3,800 theaters in North America.

No one thought that this would be the beginning of a dream frenzy throughout the summer. (To be continued.) )