Chapter 574: Communicating with MJ
It's a lot of work. Pen, fun, pavilion www. biquge。 info
After all, if you want to launch a new product like herbal tea, it is really complicated and there are many things. Fortunately, Zhao Ziyue is already familiar with this kind of work, and he decomposes the work assigned to his own head to his subordinates again, limiting the time for completion.
Then, Zhao Ziyue contacted He Wei first.
"Miss He, I'm sorry! We just had a meeting, and the boss has decided to launch a new herbal tea product, so the cooperation agreement we signed is estimated to be revised, you see, can you? Zhao Ziyue said with a smile.
Because He Wei had also heard Zheng Xiao's analysis before, it was not surprising that Zhao Ziyue would call the day after signing the agreement and ask to change the agreement.
"Mr. Zhao, no problem, you can modify it, and we should do a good job of serving big customers like you." He Wei said with a smile.
"Thank you so much Miss He, I decided to fly to the capital again today and finalize the new agreement first." Zhao Ziyue said.
"You're about to become a trapeze, you've just flown back, you're going to fly back soon, okay, come here." He Wei quipped.
On the phone with Zhao Ziyue, He Wei immediately went over to report to Zheng Xiao.
"Mr. Zheng, I was really right, Zhao Ziyue just called me, saying that they are ready to launch a new product upgrade, and they want to modify the title content provisions in the naming agreement." He Wei said with a smile.
"It's the smart thing to do! The sooner they set out to change, the smaller the losses will be in the future, that's a certainty. Zheng Xiao said with a smile.
He sighed in his heart, but he didn't expect that he would inadvertently change history again.
If it weren't for their own sideways, JDB and Guangzhou Medicine would not be completely stiff until 2012, and then, Guangzhou Medicine would get the "Wanglaoji" trademark in 2013, and JDB had to launch a new brand of JDB herbal tea in desperation.
Including the golden pot of herbal tea, after the red pot was taken away by Wang Laoji, JDB had to make changes.
In the previous life, JDB's changes were passive step by step.
Although they quickly stabilized the market through strong advertising. However, their market share has also been greatly eroded, and the loss is not insignificant.
And if JDB has made significant changes since 2007, they will take the lead and will not be as passive as in their previous life.
This can be regarded as a little extra reward for JDB to cooperate with him and sign a huge MJ China concert naming agreement with him.
"Mr. Zheng, the sponsorship advertising auction has been almost prepared, and the invitations sent to major domestic companies have also been sent, so far, the response of domestic companies is still very enthusiastic, they still have doubts about getting the sponsorship of 'The Voice of China', but this does not prevent those companies from actively signing up; of course, there seem to be more companies interested in 'MJ China Concert'."
After talking about Jia Duobao, He Wei told Zheng Xiao about the preparations for the sponsorship advertising auction.
Zheng Xiao has decided to hold a sponsored advertising auction with "The Voice of China" and "MJ China Concert" together.
Both mega events involve selecting a sponsor from a large category in each industry.
At present, both "The Voice of China" and "MJ China Concert" are very popular events in China.
In particular, "MJ China Concert" is more valued by domestic businesses.
After all, this is a belated concert that has been waiting for many years, and many MJ fans in China are looking forward to it.
And with the MJ concert approaching, a big hot spot has now formed around this event on the Internet. This popularity has surpassed that of fast men and has become the major event that public opinion pays the most attention to.
Therefore, in recent days, more and more merchant brands have come to Dinghong Times and asked to cooperate with them in MJ China concerts.
In addition to giving the title to JDB at a high price of 200 million yuan, the other titles of "MJ China Concert" have not been sold.
In order to maximize the benefits of advertising, Zheng Xiaocai decided to put the advertising investment of the two major events together.
Pooling interested corporate brands together and putting limited advertising sponsorship resources up for auction will help you get the highest bid.
"Hard work, He Wei, do a good job in this investment promotion, our two major events this year are almost half of the success." Zheng Xiao nodded and said very appreciatively.
In fact, Zheng Xiao has already taken a reassurance that the titles of "The Voice of China" and "MJ China Concert" can be sold at a high price of 50 million and 200 million respectively.
At about 9 o'clock that night, Zheng Xiao had a phone call with MJ who was far away in the United States.
"Hey! Michael, good morning! Zheng Xiao smiled and said hello.
It was more than 9 o'clock in the morning at this time in the United States, so when Zheng Xiao said hello, he used the American time. It's also a Chinese courtesy.
"Zheng, it should be evening when you are there, good evening! I hear you have good news for me? MJ is also in a good state of mind, and said happily.
"Yes, a good piece of news, that is, the title advertisement of your Chinese concert has been sold, and the price is not bad, reaching 200 million yuan." Zheng Xiao said.
According to the agreement signed between him and MJ, MJ China Concert adopts the method of joint investment and operation of both parties and equal sharing of revenues.
The title was sold for 200 million, which means that MJ can be divided in half.
"Aha! Not bad! MJ laughed, but Zheng Xiao didn't realize how surprised he was.
This is also a good explanation, for MJ, it is not too easy to make money, if he wants to make money with all his might, it is possible to make a billion dollars a year.
MJ has been famous for too long, and his wealth has amassed so much that he can be considered one of the richest people in the entertainment industry in the world.
It's only 200 million yuan, but it's only more than 20 million US dollars (the exchange rate in 07 is still 1:8 of the US dollar to the yuan), which is really nothing in the eyes of MJ.
Zheng Xiaoxin said that it seems that Jia Duobao's request for MJ to take a few photos for them may not be able to agree.
But he still tentatively said: "Mike, that's the case, the company that bought the title of your concert ad has made a request, they want you to take a few photos of them holding their products for them to use during the validity period of the title advertisement, you see, can you take a few photos with them?" ”
After saying this, he was ready to be rejected by MJ.
After all, he didn't ask MJ beforehand.
And Americans seem to take this more seriously.
Author's words: I've been running naked for more than a month, the data is so miserable, book friends, ask for subscription support! (To be continued.) )