Text Text_Chapter 646 Price War
Compared with Zuo Jian's whimsical thoughts, there is no doubt that Zhang Ke's ideas are more rigorous.
Zuo Jian just thought of creating it himself, but the rest was all filled in by Zhang Ke.
Hearing Zhang Ke's words, Zuo Jian sighed with emotion and said, "Director Zhang, your idea is really meticulous enough. ”
"What's the use of being meticulous?" Zhang Ke smiled when he heard this, and said, "Haven't you heard of it?" Ninety-nine percent of perspiration, taken together, is not as useful as that one percent of inspiration. ”
"There's a story about a piece of equipment breaking down in a factory. The factory director mobilized all the technicians of the whole factory to repair, but after half a month, there was no way to repair it, and finally in desperation, he could only call the manufacturer. ”
Then the manufacturer sent a technician over, the technician around the equipment up and down after a while, to the director said that the fault can be repaired, but the maintenance cost of 3,000 yuan, the director nodded and agreed, as a result, the technician only replaced a small section of the signal line. The device starts up normally. ”
"The factory director who has been watching from the side, saw that just a small solution to the signal line, to solve the so-called fault, immediately felt uncomfortable, he said to the technician, let the workers in the factory to repair, the cost of this small section of the signal line can not even be used for ten yuan."
Hearing the words of the factory director, the technician smiled and patiently explained, indeed, if he was only asked to replace this small section of signal cable, let alone ten yuan, it would only cost one dollar at most. But the 3,000 yuan is calculated like this, and the cost of finding the small section of the signal line that is faulty is 2,999 yuan, and the cost of replacing the signal cable is exactly 3,000 yuan. ”
"Uncle Cousin, your inspiration for creating a tourist souvenir for a film and television base is worth two thousand nine hundred and ninety-nine yuan, and the supplementary suggestions I made just now are only worth one dollar."
As he spoke, Zhang Ke smiled bitterly.
"Hehe, Lao Zhang, what do we have to do with each other." Hearing Zhang Ke's words, Zuo Jian was very proud, he coughed, and said pretending to be reserved: "There is no need to praise each other, hehe, but to be honest, to do anything, first of all, this idea must be clear...... he boasted to himself.
"Uncle Cousin, in short, we must pay attention to the tourist souvenirs of this film and television base. To make Narin Village develop is not only to make the villagers here rich, but also, we should be rewarded accordingly for investing so much. ”
Zhang Ke thought for a moment and said: "I suggest that this matter is better to let Mr. Shen of Guangming Group operate it, she is a professional, much better than us laymen." ”
"Well, I think so too." Zuo Jian nodded, he didn't have any idea, after all, who made this money is not earned, why don't you let others earn it?
Let Shen Monong make money, in fact, there is no difference between making money by himself, it is nothing more than a left-handed hand-to-right-handed.
……
Zhongzhou City, Guangming Group Headquarters Building, in the conference room.
Due to Shen Monong's regulations, smoking is not allowed during the meeting, so many high-level executives are enduring their addiction to smoking.
Bang bang bang. Shen Monong's green jade fingers lightly knocked on the table, and his beautiful eyes glanced at the senior officials attending the meeting in the conference room, and said in a clear voice: "Everyone, I don't know what you think after reading the group's financial statements for this quarter?" ”
In front of a group of high-ranking officials, there are financial statements of Guangming Group for the two quarters of this year. Compared with the same period last year, the figures in the financial statements for the two quarters of this year have changed significantly.
This is also the reason why Shen Monong convened a meeting today.
"Mr. Shen."
A middle-aged man with glasses and a crepe cough, after attracting everyone's attention to him, said: "Everyone has seen this year's financial statements, and I won't talk nonsense here." In my opinion, there are only two reasons for the significant decline in our earnings, the first is that the market is close to saturation, and the second is that we lack a profit point for new earnings. ”
"Nonsense."
Someone whispered, and immediately, everyone present, more or less, all had a smile on their faces.
Everyone who can sit here for a meeting can be called a business elite, and in the face of the figures on the financial statements and the operation of the group, many people can understand what is going on after a little thought.
But like this middle-aged man, who can brazenly take out the well-known things and talk about them seriously, there are really few people who can do it.
Seeing the smiles on everyone's faces, a trace of anger flashed in Shen Monong's beautiful eyes, she knocked on the table, attracted everyone's attention, and said, "Mr. Li, since you already know the reason, you should also come up with a solution to the problem, right?" ”
"Well, I have a little bit of my own thoughts."
Hearing Shen Monong's question, Mr. Li nodded, and the embarrassed look after being ridiculed by everyone just now also turned into a trace of pride.
In this world, there are many people who can see problems, but there are very few people who can solve them.
People who can see problems and find ways to solve them are called talents.
Hearing Mr. Li's words, the smiles on everyone's faces suddenly froze, and immediately, they all became a little surprised.
"Okay, tell me about it. What's your solution. Shen Monong was quite interested, his two jade arms were on the table, and a pair of beautiful eyes were staring at Mr. Li.
Being looked at by Shen Monong like this, this Mr. Li was suddenly a little nervous, to be honest, he just wanted to show it just now, so he jumped out and made this limelight, but the solution to the problem has not been figured out for the time being, because he has not yet had this ability.
If he really had this ability, he wouldn't be a vice president. It's about starting anew and making your own decisions.
"Well, Mr. Shen, due to time reasons, the method I came up with may not be so perfect, and there are still many mistakes, and I still need to ask you and all the colleagues here to give me more advice."
Mr. Li lowered his posture before saying it, so that no one would laugh at him. If someone still says some gossip, he can hold his chest up and say, you have a way, then you stand up and solve it.
"Well, let's talk about it." Shen Monong nodded.
"I think that the reason for the sharp shrinkage of the financial statements at the moment is that the market is close to saturation, I have had a difference before, the current market, our bright group's chemical products, accounting for about 27 percent, and several other companies' products, respectively, accounted for 7 to 30 percent, overall, the chemical products of several provinces near us, are firmly occupied by about seven companies."
"If you want to open up the market of a new province, first, our group does not occupy a geographical advantage, and now many places have the psychological idea of local protection in it, the same product, unless the price is quite attractive, otherwise, the local people prefer to choose their local products rather than foreign products."
"Second, if we open up a new market, marketing and other expenses are also a big expense, and our factory is too far away, plus some expenses such as freight, but the gains outweigh the losses. So I think our next goal should be to focus on a few provinces near us to further expand our market share. ”
"To sum up, I think maybe we can take the lead in launching a price war to drive out other companies' products and then increase our market share."
Hearing Mr. Li's words, Shen Monong's willow eyebrows were raised, and he said dissatisfiedly: "Price war? I don't think it's a good idea. ”
"Mr. Shen is right."
As soon as Shen Monong's words fell, near Mr. Li, a middle-aged man with shiny hair nodded and said in agreement: "The price war is a method of hurting the enemy by a thousand and losing eight hundred, assuming that we win and squeeze out the products of other companies, but our profits will also be relatively reduced, maybe there will be such a situation at that time, our market share has increased, and similar products have also decreased, but our profits are the same as now, and there is still no change." ”
"Manager Wang."
Mr. Li nodded at the middle-aged man and said, "The situation you mentioned, I personally think that there is a certain chance of occurring. However, once we are able to successfully occupy the market, then in the future we can increase our profits by slightly increasing the price. That is the so-called time for space, we use the method of losing profits in a short period of time to win the space for profit after gaining the market in the future. ”
"Once we occupy the market, it is equivalent to grasping the pricing power in disguise, as long as we do not grow much, there will be no change."
"Mr. Li, what you said about exchanging time for space, I personally think it's a bit too risky, in case, there is a situation where time is lost and space is not gained, so what should we do? As long as the price war is launched, then it will definitely be your life and death. ”
"Manager Wang, everyone here is an elite of the shopping mall, and every one of us knows that doing business is originally a risky thing, how can we be 100% sure? As long as you are 60% sure, it is enough to give it a go, and if you are afraid of the tiger and the wolf, you can only sit back and watch the situation get worse little by little! ”
These two people, you say a word, I say a word, and they don't give in to each other, it's really fair to say that the public is reasonable, and the mother is reasonable. Shen Monong, who listened, frowned vigorously.
"Alright, today's meeting, that's it for now."
After the two argued for a long time, Shen Monong slapped the table and spoke, "Everyone should think about a way when we go back in the evening, and we will have a meeting tomorrow......"