After returning home, Shen Monong sat heavily on the soft sofa, pressing his two hands his temples.

The meeting lasted for hours, and it was extremely brain-draining.

And most importantly, the poor financial statements of the group made Shen Monong realize the current embarrassment of Guangming Group. As Mr. Li said, there are no more than two reasons, the first is that the market share is close to saturation, and the second is that there is no new profit point.

Many people think that those big companies, big groups must be making money every year. Actually, it's not. Some groups will also lose money year after year.

At present, although Guangming Group has not suffered losses, its performance has shown negative growth, in other words, the pace of progress has stagnated.

In Shen Monong's view, shopping malls are like battlefields, and the mission of soldiers is to perform tasks and keep moving forward. And in the shopping mall, it is exactly like this, a company must continue to make profits, profits, and profits.

Once the pace of the group's profitability slows down, according to the law, the next step often means that there will be losses.

Because these two are complementary to each other and cannot remain profitable, then the result will inevitably be a loss. Moreover, working hard in the shopping mall, no one knows when it will be replaced by latecomers. It is very dangerous to blindly sit on the previous credit book.

For the group, market share is life, the group wants to make a profit, then the market must expand, only continuous expansion, can be profitable, on the contrary, if the pace of expansion is stopped, then, sooner or later, one day will be fatally hit. On the battlefield, you're going to face enemies.

And in the mall, no one knows who your enemy is, and you will never know where the enemy will suddenly appear and give you a fatal blow.

"Is it really necessary to have a price war before expanding market share?"

Shen Monong's willow eyebrows frowned tightly. Although Mr. Li is a vice president, he can sit in such a position, and he also has a certain genuine ability. In today's meeting, on the surface, Mr. Li's speech and ideas were a bit hasty, but in fact, in Shen Monong's view, Li always grasped the essence of the matter. It's just that the others don't see it.

That's the price war.

Mr. Li clearly knows that once the market share is close to saturation, then next, even if Guangming Group does not take the initiative to launch a price war, some other companies that want to expand, or want to make profits, will also take the initiative to launch a price war.

When the market is saturated, enterprises often think of price war for the first time, and compete for the market through the method of price war, which is the most basic common sense.

Mr. Li's words are actually a disguised reminder to Shen Monong that the market is saturated, and if Guangming Group does not take the initiative to attack, then it can only be forced to accept the challenges of other companies, and the challenges of other companies may be in the upgrading of products, or in the price.

All in all, if Guangming Group can't find other profit growth points in a short period of time, it can only launch a price war to expand the market.

After thinking about it, Shen Monong was also a little undecided, she had also used the method of price war many times. So no one knows better than her heart that this is a war that kills a thousand enemies and loses eight hundred. But if you want to upgrade the product, it will take a lot of investment and time.

Perhaps, before the Guangming Group has not developed an updated product, in case other companies issue the status quo of the Guangming Group, and take the initiative to launch a price war, so that the Guangming Group is forced to drag down the water, it may be likely to lead to the bankruptcy of the Guangming Group.

You must know that Guangming Group has a market share of 27%, which is equivalent to one-third of the market share, which is close to the existence of a behemoth.

Just as Shen Mo was pondering, the phone came up coldly. It was her private number, not another number that many people knew.

"Huh?"

Seeing the name displayed on the screen, Shen Mo raised his eyebrows and picked up the phone: "Hey, Zuo Jian." ”

"Monong, are you coming home from work?" Zuo Jian's voice came from the other side of the phone.

"Well, yes, I'm at home right now." Shen Monong nodded subconsciously, and when she finished this action, she suddenly laughed dumbly, because of her action, Zuo Jian on the other side of the phone couldn't see it, "What's wrong?" Is there something going on? ”

"It's a bit of a thing." Zuo Jian smiled and said: "I recently have a plan, I plan to launch a tourist souvenir that can represent the Narin Village Film and Television Base in the Narin Village Film and Television Base, I studied it with Director Zhang, and found that this thing is very rich, it is money of money, but for the design of this tourist souvenir and other follow-up things, it is not our strength." ”

"As the saying goes, professional things have to be done by professional people, so I think it's more suitable for you to entrust this kind of thing to you."

"A tourist souvenir that can represent the film and television base of Narin Village?"

Hearing Zuo Jian's words, Shen Monong's willow eyebrows moved, and after a little thought, she asked inexplicably: "Zuo Jian, this May Day Golden Week, how many tourists are in the film and television base of Narin Village, do you know?" ”

"Well, I specifically asked about this, and there should be about 100,000 people." Zuo Jian said with certainty.

"100,000?"

After hearing this number, Shen Monong suddenly became a little excited, you must know that the Narin Village Film and Television Base has just become famous and has not yet completely started, but it will be able to usher in 100,000 tourists in the first Golden Week it has experienced, obviously, this film and television base already has a certain reputation.

And once this foundation is confirmed, then no one knows better than Shen Monong in his heart how much profit a small and inconspicuous tourist souvenir will generate.

It can be said that if there are one million tourists, then at least 800,000 people will choose to buy some tourist souvenirs that can represent the local characteristic culture in the tourist places, otherwise, why are there so many tourist locations in the country now, and there will be some scandals that the director forced tourists to buy every once in a while.

The main reason for this is that the profits of travel and shopping are unimaginable.

"By the way, if this matter is done well, then it may become a new profit growth point for Guangming Group......"

Shen Monong instantly associated this matter with the things that had bothered her recently.

"Zuo Jian, do you have any thoughts in your hearts about this tourist souvenir that can represent the film and television base of Narin Village?"

Although Shen Monong was very excited in her heart, she did not lose her temper, but asked very calmly and carefully.

"Honestly, not yet."

Hearing Shen Monong's words, Zuo Jiangan laughed a few times and said: "I also had this idea once in a while, I feel that there seems to be something missing in Narin Village, and some tourists come here, except to take a look and eat some special farm dishes here, it seems that there is nothing to do, so I thought of the tourist souvenir." ”

"That's a good idea."

Shen Monong said happily: "Then do you think maybe you think that the tourist souvenirs of the Narin Village Film and Television Base should have what kind of characteristics?" ”

"Well, I'll think about it."

Zuo Jian on the other side of the phone, lit a cigarette, pondered for a while, and said: "I think, first of all, it should be good-looking, a good-looking appearance will attract tourists' desire to buy, and then it is simple, lightweight, will not take up a lot of space, and is convenient for tourists to carry, otherwise if it is too big, tourists will consider that I bought this thing, how to bring it back?" ”

Since it is a film and television base, then this tourist souvenir must have a certain culture, contained in this tourist souvenir, and it is best to have some collection value...... By the way, Mo Nong, I suddenly had an idea, what if we could make this tourist souvenir that kind of continuity, seriality? ”

Hearing Zuo Jian's words, Shen Monong instantly fell silent and was silent for a long time.

Hearing that there was no movement on the other side of the phone, Zuo Jian was a little surprised, "Hey, hey? Monon, are you still there? Are you still listening? ”

“…… I'm listening. ”

Shen Monong let out a long breath, at that moment just now, Shen Monong had an illusion, as if Zuo Jian, this guy, instantly transformed into an elite in the shopping mall!

Because of the few items that Zuo Jian just added in the back, the creation and positioning of this tourist souvenir are described in great detail, and it is definitely a very perfect planning case.

"It's just that I just thought of something out of nowhere." Shen Monong explained and said with a smile: "Zuo Jian, in fact, I just suddenly discovered now that you have the potential to be the boss, otherwise it's okay, you come back to the Guangming Group, and I'll let you be a vice president." ”

"Hehe, don't be kidding."

Hearing Shen Monong's words, Zuo Jian's first reaction was to pout, what are you kidding? I don't know how many pounds and taels I have? If you let yourself come up with some bad ideas, it will definitely be fine, but let yourself come up with ideas, I'm afraid it's a lot worse.

"Hehe, I'm not kidding, really."

Shen Monong emphasized a sentence and said, "I'm really not joking with you...... Forget it, let's talk about this later. She had already decided in her heart, when Zuo Jian was busy with the affairs of Narin Village, she would let this guy come to work in Guangming Group no matter what, and see how much potential this guy had.

From knowing Zuo Jian to now, this guy will always surprise you when you think he is like this, and show you other places to surprise you......