For a time, all over the country, from fourth-tier small counties to first-tier metropolises, there were people everywhere who asked whether the beverage outlets had MJ concert commemorative version of Jia Duobao herbal tea for sale. Pen % fun % Pavilion www.biquge.info

The dealers of JDB were forced by consumers to realize the popularity of JDB herbal tea in the commemorative edition of MJ China concert, and called JDB headquarters to request orders.

It's all happened in the space of two or three days.

JDB headquarters, Boss Chen's office.

Zhao Ziyue is reporting to Boss Chen.

“…… In short, Mr. Chen, this time we took the opportunity of the title MJ China concert to launch JDB herbal tea seems to be an instant hit, and now, dealers all over the country are asking for orders, asking for delivery as soon as possible, I think, our original plan of limited production of 2000 cans will be modified. Zhao Ziyue said.

Boss Chen was also happy, and said with a smile: "Then change the production plan and increase it from 20 million to 100 million cans." This time we can set up our own brand trademark through the MJ China concert, and we will be able to straighten our backs in the future, Ziyue, you have made a great contribution this time! ”

Zhao Ziyue was very happy to receive the praise of the boss, but he still said: "Mr. Chen, I don't dare to specialize in beauty, and I don't dare to be good at it, the main thing is that you have a good leadership." ”

He slapped the boss on the back.

Boss Chen smiled and pointed at him with his finger: "Okay! Don't praise me, I'm a person, I know my own problems, that is, sometimes I am a little indecisive and get by. This time we can launch our own brand, I think Zheng Xiao has helped us a lot! ”

"Yes, Mr. Chen, Zheng Xiao has really helped us a lot, and we can do such a successful concert around MJ China, all because he helps us fight for more opportunities." Zhao Ziyue said with a sigh.

"This is a good partner, and there will be opportunities to help each other in the future." Boss Chen said.

On the morning of the third day after MJ arrived in Beijing, the "Voice of China" and "MJ China Concert" sponsored advertising auctions were held in the large conference room of a five-star hotel in Beijing.

A total of more than 200 large enterprises participated in the sponsored advertising auction.

Zheng Xiao already knew before the auction started that most of the companies and manufacturers who came this time were coming for the sponsorship of MJ China's concert.

After all, in the eyes of the vast majority of people, the MJ China concert is about to kick off is the grandest and far-reaching large-scale event, and they think that it can bring more benefits to their own business.

This is why, whether in reality or on the Internet, public opinion hotspots tend to become hotter and hotter.

After a thing becomes hot, there will naturally be a lot of people who come to rub the heat.

Just like JDB, after naming the MJ China concert, it immediately launched its own herbal tea brand JDB, and also got the name of "MJ China Concert Commemorative Drink", not to mention how popular it is in China.

Some people have questioned before that JDB spends so much money to name MJ's Chinese concert, how many cans of herbal tea they sell to earn it back.

However, now, many people are beginning to envy, envy and hate.

The fact is there, JDB MJ China concert commemorative drink has not yet been listed, it is already hot, this is the trend of selling big when the new product is launched!

With such a large market in the country and so many potential consumers, not to mention the limited edition of 20 million cans, it is 100 million cans, which is easy to digest!

Since then, JDB has been a dual-brand operation, with one hand Wang Laoji and one hand JDB.

It is this incident that has stimulated many businesses to want to sponsor MJ China concerts in a swarm, and then take advantage of this shareholder trend to make their products sell well.

As for "The Voice of China", although the previous warm-up was also very good, the popularity has been launched across the country. However, after all, it is a talent show that only started in the second half of the year, and it is still far from being broadcast, and it will be broadcast in the future, and I don't know what it will look like.

Therefore, the sponsorship of "The Voice of China" has met with coldness.

This made Zheng Xiao feel a little worried.

After all, "The Voice of China" is his own son, and "MJ China Concert" is just a concert represented by his company, and it is impossible to make a sensational and sustainable career.

Think about the previous life, after the voice was born from a Dutch TV station, it really quickly became popular all over the world, and the copyright of the voice was sold to dozens of countries, but the copyright fee of the Dutch company sold hundreds of millions of dollars and made a fortune.

Zheng Xiao firmly believes that the voice will definitely shine in her hands!

When the time comes, TV stations all over the world will come to him to buy the rights to the voice, how good it feels.

But the future may be infinitely brighter, but the reality is a bit bleak. At present, if you want to auction the sponsored ads of "The Voice of China" at a high starting price, it is estimated that it will be difficult to win the popularity of more companies.

In this case, it is impossible to fetch a high price.

How to solve this problem?

Zheng Xiao thought about it again and again, and decided to refer to the title advertisement reached with the unification to provide the sponsors of "The Voice of China" with a flexible sponsorship price customized according to the real ratings of the show in the future.

For example, the psychological price of each sponsor for sponsoring the program "The Voice of China" is about 5 million yuan.

Then set the minimum price for each sponsor at 5 million RMB.

This is the base number, and it is also the reserve price of the auction.

However, this price is actually a set of prices: after the broadcast of "The Voice of China" in the future, if the ratings are in the top ten in the national variety show, but less than the top three, then the sponsor only needs to pay 5 million in sponsorship. But if the ratings of "The Voice of China" will come to the top three of the national variety shows but not the first, then this price will rise by 40%, that is, two million, and at that time, the sponsor will need to pay 7 million for sponsorship advertising; If "The Voice of China" will be broadcast in the future and the ratings will reach the top of the country, the sponsorship fee will be increased by 80% on the basis of 5 million yuan, reaching 9 million yuan; And if "The Voice of China" is extremely popular after it is broadcast, and it has become a phenomenal program in the country, and every time it is broadcast, it can arouse national attention, and the ratings are far ahead of similar programs, then the sponsorship fee will be increased by 200% on the basis of 5 million yuan to 15 million yuan.

This regulation seems very complicated, but in fact, on the basis of the 5 million sponsorship fee, according to the increase in ratings and the popularity of the program, the money will be increased according to the rate, which is as simple as that. (To be continued.) )