This is actually a simple and easy-to-operate bet. Pen, fun, and www.biquge.info

The goal is to reduce the risk to sponsors and make them more receptive.

In this case, they will find that no matter what happens, they will not lose much, and they will make money no matter what.

It is to make them feel that they will take advantage of it, and they will be interested.

Then they are much more likely to accept it, right?

At the same time, this can also ensure that the program "The Voice of China" will have a relatively stable and fruitful advertising revenue in the future. Zheng Xiao firmly believes that even if "The Voice of China" came to the world several years ahead of schedule because of herself, the performance of a phenomenal program will inevitably be phenomenal! There is no doubt about it!

The first auction in this auction is a sponsored advertisement for "The Voice of China". Before the auction, Zheng Xiao first asked He Wei to explain the rules in detail.

"If there's anything you don't understand, you can ask me questions now." He Wei finished speaking, smiled and whispered to the representatives of the enterprises and manufacturers in the audience.

After listening to her explanation, the representatives of the enterprise also became agitated.

Before coming to the auction, everyone had heard that the title of the program "The Voice of China" had been bought by the Uni-President Group for a high price of 60 million.

But some people say that reunification cost 100 million.

It is also said that reunification took only 10 million.

The exact amount is not announced to the outside world, so for the time being, everyone does not know the exact number.

Before the auction, there was already gossip that the sponsorship advertising fee of the "Voice of China" program was not low, starting at 10 million.

These two rumors make many manufacturers even less optimistic about "The Voice of China", they all feel that for an uncertain talent show, this price is a bit inflated, and if they rush to cooperate, they will face a lot of risks in the future, so they originally just wanted to wait and see the sponsorship advertisement of "The Voice of China", but they did not plan to participate in the auction.

However, after listening to He Wei's explanation and the reserve price she said, everyone became excited.

5 million sponsorship of "The Voice of China", for big brands, they will feel that this fee is quite reasonable, anyway, "The Voice of China" is the only talent show in the second half of the year, and they promote it so fiercely, the mentor lineup is so strong, and the trend of fire is still very big.

Moreover, Fujian Satellite TV is also very popular now, ranking among the best in domestic satellite TV, with a large audience and a steady increase in ratings, which gives advertisers confidence.

Judging from the fact that The Voice collects sponsorship fees according to the ratings, it should be that they themselves have strong confidence in the popularity of the show.

Therefore, after listening to He Wei's introduction, many people began to call their leaders for instructions.

There were also questions to He Wei.

"May I ask Mr. He, what if your program can't even reach the top ten ratings of national variety shows? So what to do? ”

The one who asked this question was a fat, somewhat balding middle-aged man.

He Wei smiled and nodded at him: "We will write in the sponsorship agreement: If the ratings of our 'The Voice of China' are not even among the top ten in the country, we will not take a penny, and we will return all the sponsorship fees we have received!" Isn't that fair? Isn't it good for you? ”

He Wei's words caused an uproar.

"This one is good and powerful!"

"Domineering, tough!"

"It's very powerful! It's a great confidence! It infected me. ”

"Wouldn't it? Are they so confident? The top ten variety shows in the country don't seem to be so easy to enter, right? ”

"'The Voice of China' will definitely be in the top ten of variety shows, needless to say! However, if they really sign this into the agreement, it can fully show that they are fully considering the interests of our advertising companies, which is worthy of recognition and praise! ”

"To be honest, when I came, I didn't plan to bid for the sponsorship of 'The Voice of China', but after listening to He Wei's words, I was tempted, and I felt that maybe there would be an unexpected gain for the next sponsor of 'The Voice of China'. If they can ride the dust in the second half of the year, and after the program is broadcast, it will reach the point where 10,000 people are empty, and the people of the whole country are vying to see the 'Voice of China', then won't our company make a lot of money? ”

He Wei's words were like a boulder falling into a calm lake, which aroused a burst of heated discussions.

Then, another man asked: "Mr. He, I would like to ask, what substantial feedback can sponsors get?" ”

This is also what everyone is concerned about.

He Wei said with a sweet smile: "There are several sponsorship feedbacks: first, you can mark the words 'The Voice of China' sponsor in your advertising in the future, and you can appropriately use the logo of The Voice in your marketing promotion." Second, our host will insert your company or product name and a slogan twice in each episode, and the content of the advertisement will be displayed on the screen. This ad format is more eye-catching and impressive than interstitial ads; Thirdly, we will give each sponsoring brand no less than two opportunities for product placement in each episode; Fourth, at the end of each episode, the sponsor will be thanked and a two-second logo will appear. Fifth, the big screen in the background of the competition stage will flash the sponsor's logo name and product image from time to time; Sixth, there will be the name of the sponsor brand logo displayed in a prominent position in the studio hall; That's the main feedback, but during the production process, we will develop more opportunities for our partners to give back, depending on the actual situation. ”

The content of this feedback is still not small.

However, many business representatives believe that this is not enough. They believe that "The Voice of China" is just a weekly program, even if it is replayed, the number of rebroadcasts of the program will not exceed three times a week, and the exposure rate is still too low, even if it is calculated according to the sponsorship of 5 million, the return is a little too little.

He Wei smiled and was unmoved, the suspect is the buyer! The fact that these business representatives are here is thinking about it shows that they have been moved by sponsoring the voice of China.

"Gentlemen, now that our program has not yet started, you may not feel the effect of sponsored advertising, and when our program starts, you will find that your advertising will be very eye-catching and conspicuous, much more differentiated than the advertisements inserted in those programs, and the cost performance is also much higher, here I can assure you! However, you said that we will return some of the requirements for inserting advertisements in the program, we can't meet them, or you don't know yet, our Dinghong Times Company and Fujian Satellite TV are divided into two parts of advertising to operate separately, what we have are soft advertising, if you want to put an advertising package, please contact the advertising department of Fujian Satellite TV, thank you! He Wei tactfully rejected the demands of the business representatives.

Then, it began to officially enter the "Voice of China" sponsored advertising auction period. (To be continued.) )