A show, no matter how popular it is, if it can't bring benefits, then in the eyes of the leader, it's not a good show!

Revenue generation comes first. Pen, fun, and www.biquge.info

Song Yulong's choice of income-generating means is mainly as follows:

First, Song Yulong opened an advertising promotion association and divided the advertisements of Zheng Xiao's live TV broadcast into several categories for auction.

Like the sponsor of Zheng Xiao's concert, he plans to set up three.

Each sponsor charges one million. Give them a generous advertising report: the corner logo advertisements appear in turn, special thanks before the start of the party, and the first place in the middle of the party to insert the advertisement ten times.

Then, at least four large segments of 2-minute advertisements interspersed before and after the program were specially solicited, and a five-second standard advertisement was priced at 30,000 yuan.

The advertising investment went quite smoothly.

Although each of the live concert sponsors failed to receive 1 million, after the discount, they also received 800,000 yuan each, which is 2.4 million yuan.

And the auction of advertising time also sold for 2.2 million in the end.

The revenue from advertising reached 4.6 million yuan.

But even so, it is just more than half of the purchase cost of Zheng Xiao's live concert broadcast. With this income, Tian Chibai is definitely not satisfied.

Spending so much money to buy such a live broadcast of the party and losing so much money, it can't be justified, right?

Second, Song Yulong put the hope of making money on the live broadcast of Zheng Xiao's concert and the audience's SMS interaction.

The program is interactive with text messages, and other stations have been doing it for a long time.

Like Mango Channel, they opened a text message interaction for talent shows, and on this one alone, they earned tens of millions.

A text message costs a dollar, which doesn't seem expensive.

However, if you count the huge base of viewers, that's amazing!

A popular program often has tens of millions or even hundreds of millions of viewers. With so many viewers, many of them really want to interact while watching the show, send a text message to guess what the program of the competition is, and then the TV station will draw out the winning audience through the lottery or something, which will stimulate the audience to send text messages to interact.

According to one-tenth of the audience participating in the interactive activity of texting, an average of two viewers will generate more than 10 million revenues.

Song Yulong interacted with the text message and set up two questions.

The first question: Who will be the mysterious guest invited to Zheng Xiao's concert?

The second question: How many new songs will Zheng Xiao launch in this concert?

Viewers who guess correctly will have a chance to draw great prizes.

These generous prizes are mainly: ten thousand-yuan cash gift packages, fifty new albums signed by Zheng Xiao, and so on.

Regarding Song Yulong's design, Tian Chibai didn't say anything.

Song Yulong knew that the other party was watching and inspecting himself, once the purchase of the live broadcast rights of Zheng Xiao's Xijing concert that he had implemented this time did not have a good result, it was estimated that Tian Chibai would soon make a move.

Seriously, Song Yulong was sweating.

On the night of Christmas Eve, Tian Chibai sent an invitation to Song Yulong: invite Song Yulong to his home as a guest and drink two glasses of wine.

Tian Chibai did this, and Song Yulong guessed the other party's intentions.

Tian Chibai wants to have a good talk with himself, Tian Chibai tries to impose some of his own ideas on himself, Tian Chibai hopes that he can keep at the helm of Fujian Satellite TV smoothly, instead of rushing forward like now.

In other words, Tian Chibai actually did not give up on Song Yulong.

He thinks that Song Yulong is now going astray.

Therefore, he wants to pull Song Yulong back from the crooked path, so that this successor whom he approves will not make a bigger mistake.

Song Yulong arrived at Tian Chibai's house early this night.

Tian Chibai invited him to sit down in the living room.

smiled and said, "Xiao Song, let's let your sister-in-law fry two dishes, just here while watching TV and drinking, okay?" ”

Song Yulong naturally nodded again and again: "Mr. Tian, it's okay, it's okay!" ”

Tian Chibai's wife cooked a few side dishes, so the two sat side by side, eating and drinking.

Drinking alcohol is secondary.

Heart-to-heart talks are the main thing.

Tian Chibai was still talking about the talent show "The Voice of China" at the beginning: "Xiao Song, how is the preparation of 'The Voice of China'? ”

Song Yulong responded with a smile: "Mr. Tian, the column group has been established, and various preparations are also being carried out in an orderly manner. ”

Tian Chibai frowned slightly: "How much money has been invested?" ”

Song Yulong replied: "At present, the investment is not large, and it is only more than 300,000 yuan." ”

Tian Chibai heard that the money was not too much, his brows furrowed again, and asked: "Do you still think that 'The Voice of China' will become popular?" ”

Song Yulong nodded firmly: "Yes, Mr. Tian!" ”

Tian Chibai asked again: "So are you sure?" Domestic talent shows are surging, and many TV stations have run their own talent shows, but there are really not many successes! At present, no program can compete with Mango Channel's talent show, many satellite TV stations blindly go to the draft, and invest tens of millions of dollars in the early stage, but some of them don't even make a splash, so they hurriedly get off the horse. ”

Song Yulong said with a smile: "Mr. Tian, our program is different, our talent show is very different from that of Mango Channel, our program is fairer, more reasonable, closer to the music itself, and it is also very rare to use stars as mentors and accept students to PK each other, I think that as long as the publicity is done properly, it will definitely be popular!" ”

Tian Chibai shook his head: "There is no absolute thing in the world, Xiao Song, you must be cautious." ”

Song Yulong Zhengse said: "Mr. Tian, if you want to achieve great success, you must have a certain adventurous spirit, get on the 'Voice of China', I will take responsibility with all my might, and I will never drag you down, what do you think?" ”

Tian Chibai smiled bitterly: "Xiao Song! It's right to be a little aggressive, but we must not gamble, and it is not necessary to make TV with the psychology of gamblers. ”

"Why don't you understand? Take this time you bought the right to broadcast the live TV of Zheng Xiao's Xijing concert, I think that when you bought it, you didn't need to pay such a high price at all, you only need to give him one or two million, I think it's enough. ”

"But you offered him a high price of 8 million all of a sudden, which gives me the feeling that we have done a big wrong."

"Look at it now, spending such a lot of money to buy such a concert, and only now that we have recovered more than half of the cost, let's estimate that we will lose money this time! Just this incident, Xiao Song, you should also eat a trench and grow wise! ”

Tian Chibai once again took out a preaching posture.

Song Yulong was a little distressed, this is really a stubborn old man! How can you convince him?

He pondered for a moment and said, "Mr. Tian, I don't agree with your point of view. (To be continued.) )