Chapter 361: A small text message helped a lot

Song Yulong put on a debating posture and talked eloquently. Pen × fun × Pavilion www. biquge。 info

"First of all, have you ever seen a celebrity sell their live concert rights before? I can responsibly tell you that no celebrity has ever sold their own live concert rights before, this is because: holding a concert, a superstar can earn millions of dollars! And the program of their concert can be replicated infinitely, touring the whole country or even the world, and the tour is such a circle, and the income is hundreds of millions of yuan! In this case, do you think that if we only give a little money, Zheng Xiao will sell the right to broadcast live TV of his concert? He'll never sell it! In order to win this live broadcast right, I had to spend a lot of money, so he couldn't refuse! ”

"Secondly, let me tell you why I spent so much money on such a party. Why should I buy it? There are several main reasons, one of which is that I want to create an iconic brand party for Fujian Satellite TV on Christmas Eve! This will be a one-of-a-kind logo of our channel! Second, Zheng Xiao is a big star who came out of our channel, he is now popular and purple all over the country and even the world, and the attention is very high, and his Xijing concert is also his first concert, and the attention is particularly high! I have made a statistic that after Zheng Xiao announced that he would hold a concert in Xijing, the traditional media in China have reported on this matter more than 200 times, and the Internet has also turned upside down, and everyone is hotly discussing this matter. Let's win the live broadcast of Zheng Xiao's concert, which is equivalent to making the eyes of the people of the whole country focus on our channel, which is also continuing to make our channel popular. ”

"Third, I think, let's say it now, the live broadcast of this concert will lose money, or a little earlier, you know, the climax of SMS interaction must be in the process of the program broadcast! More than three hours of live broadcast, I think, no matter how you can get seven or eight million income through SMS interactive live broadcast, if you don't believe it, let's wait and see! How is it? ”

When Song Yulong said this, he was already a little gambling on his future.

He was also a little angry.

Therefore, the tone of speech is a bit heavy.

Tian Chibai is an old TV person he respects, but once this elder is stubborn and becomes a stumbling block to the development of Fujian Satellite TV, there is no way, he can only move it away, right?

Song Yulong knew that according to the meaning of the station, he was the undoubted candidate for the next director of Fujian Provincial Satellite TV.

Even if Tian Chibai is reluctant, he can stay in the position of director for another year or two at most.

But Song Yulong can't wait now.

Tian Chibai saw that Song Yulong was a little angry, and said with a faint smile: "Xiao Song, don't say much, let's have a drink, you see, Zheng Xiao's concert is about to start." ”

Tian Chibai didn't want to argue with Song Yulong anymore.

At this time, it was already 7:40.

The CCTV news broadcast has passed, the weather forecast is over, and the picture of Zheng Xiao's concert finally appearing on the TV screen.

That's right, Fujian Provincial Satellite TV said that it was a live broadcast of Zheng Xiao's concert, but in fact, it is not a live broadcast in the real sense. They didn't start airing the concert until 7:40.

This is because Fujian Provincial Satellite TV, as a satellite channel, must broadcast the news broadcast, which is a hard and fast rule.

In the following time, Song Yulong and Tian Chibai didn't talk much, both of them were watching the show.

The first unit of Zheng Xiao's concert paid tribute to the classics, and took out the classic repertoire of past music superstars to imitate and interpret them, which stimulated the enthusiasm of the audience.

And Tian Chibai also thinks that Zheng Xiao's imitation and interpretation are indeed very exciting.

By the time the concert aired for ten minutes, the ratings came in.

The national ratings surpassed the 20% mark in one fell swoop, reaching 21.6% of the ratings.

This rating is quite amazing, except for some phenomenal popular TV series and the ratings of the final stage after the launch of Happy Girl last year, there has never been a party program with a national rating of more than 20%.

Of course, the big cow of the Spring Festival Gala must be removed.

The ratings of the Spring Festival Gala were at their highest, but they could reach more than 90% of the national ratings, which is really incomparable.

As soon as this data came out, Song Yulong and Tian Chibai were a little excited.

"The ratings are so high? It seems that Xiao Song, your vision is right, the current Zheng Xiao is indeed not popular, and the attention is too high. Tian Chibai said.

"Mr. Tian, I think this rating is normal, after all, today is Sunday, and it is Christmas Eve, and other domestic TV stations have no blockbuster programs on the air, plus Zheng Xiao's popularity and influence are so great, we have been advertising for so long, and the ratings of domestic audiences are higher, I think it is also very normal." Song Yulong said with a smile.

"However, no matter how high the ratings are, you still have to lose money." Tian Chibai said next.

Song Yulong smiled, he felt that there was no need to raise the bar with Tian Chibai anymore, it was better to wait for the results of the SMS statistics to come out later, and then it would be more convincing to reason with Tian Chibai.

So, the two continued to watch TV.

This concert is naturally a high-tide one, and the first unit sings a duet with Li Tianwang, setting off the first super high-tide.

And in the end, when Faye Wong came out to sing a song with Zheng Xiao, the effect was absolutely sensational.

Wait for the whole party to end.

Tian Chibai shook his head, cleared his throat and said: "Xiao Song, the quality of this concert is indeed high, but it is a pity that Li Tianwang and Faye Wong were not told to us in the early stage. ”

Song Yulong couldn't laugh or cry.

Is this a bargain with losing money?

"Jingle bell—"

At this time, Song Yulong's mobile phone rang.

When he saw it, it was Xiang Min, director of the channel's advertising department, who called.

He hurriedly picked it up.

"Hello Director Fang!"

"Hello Mr. Song! There's good news for you! Xiang Min said on the phone.

"Oh? What's the good news? Song Yulong asked with a smile.

"That's the case, didn't we cooperate with the launch of SMS interaction on the live broadcast of the concert? Guess how many text messages we've received? ”

"Well, it's hard to guess, right? Tens of millions? Song Yulong asked.

"Haha! Mr. Song, you are thinking a little conservatively, we have received more than 31 million text messages in total! Removing the money given to telecom operators, we have earned more than 20 million yuan in SMS alone! Xiang Min said excitedly.

"Huh?! How many of them?! Song Yulong was also taken aback, and his heart began to beat violently.

He originally thought that as long as he could earn seven or eight million, it would be a huge victory.

Looking at it now, I'm still conservative!

ps:Pleading, if you have the conditions to subscribe, subscribe to it, subscription is the key, if you can't subscribe, your writing mood will be low, and it is likely to lead to a hasty end to this book, thank you for your great help. Today and tomorrow I will return to my hometown, and the chapters will be automatically updated. (To be continued.) )