1. Science and technology marketing system
Jiangnan City, worthy of being the first of the four major furnaces in the south, Jiang Hai came out of the train station and felt like he had entered the sauna.
grabbed his vest one by one, and the sweat droplets hit the ground.
Jiangnan City in 07 is actually not much different from five years ago or even eight years ago.
People who have been here five years ago will always jokingly say that when I came here five years ago, it was exactly the same as it is now.
Old railway stations, dilapidated suburban houses, gray bus stops, streams of motorcycles, and waterfall smoke and dust hanging in the sky...... The whole city was in a depression. However, a city can not stand still, with the implementation of the great strategy of the rise of the central part of the CPC Central Committee, Jiangnan City has been listed as the top priority of the development of the central city, and a wave of investment promotion has started inadvertently.
No, Jiang Hai, a company from the national fire automatic alarm first-line brand "HW", was assigned to Jiangnan City to set up an office in Jiangnan to conduct business.
Jiang Hai joined HW in 05, and HW is headquartered in Marina Bay, a northern Xiong town. The factory was established in 93 years, and after more than ten years of development, it is now a first-line brand of domestic automatic fire alarm.
In the north, HW has an average annual sales of more than 80 million, but when it comes to the south, where the climate is more humid, the performance has been squeezed out by similar manufacturers.
was tightly pressed by SJ in the magic capital, and changed agents several times, but it had no effect.
In 06 years, HW company specifically for the business of this part of the selection of sales interns, aimed at picking out some excellent sales personnel to open up the market, Jianghai with the first place of excellence has been the trust of HW headquarters, 07 years, training for a year of Jianghai in the company to return to Jiangnan, responsible for the sales work in this region.
Yes, Jiang Hai is a salesman, one of the thousands of salesmen in the country, one of the most difficult occupations.
After getting off the train, he poured a bottle of mineral water first, and took out the mobile phone of Mr. Wen, the "general agent" of the company's similar partner "Mike" groove accessories for him, from his pocket, and called the visit first.
Mike and HW both belong to the fire protection system, HW is mainly engaged in the automatic alarm system, which belongs to weak electricity, "Mike" is pipes, groove fittings, water supply and drainage, both are under a large fire protection system, Jiang Hai thought about whether it was possible to share customer resources with "Mike", who had already taken root in Jiangnan.
As a salesperson, connections are important.
It's like a sentence that describes that at the age of twenty you make money by your body, at the age of thirty you rely on your brainpower, and at the age of forty you rely on friendship. This is especially true of sales, with network resources, even if you sit at home every day, you can earn ten times or a hundred times that of others.
Thinking about the moment, if you can use Mike's resources, sales will definitely get twice the result with half the effort, Jiang Hai smiled.
Mike's boss Wen Xizhi was playing cards with a customer when he saw a strange call and pressed his mobile phone.
"Hello, I'm Old Wen from Mike's Company."
Wen Xizhi has two mobile phone numbers, and this number is a business number, so the next sentence of Wen Xizhi's phone will habitually advertise his company's brand, which is the reason why he has been doing business all year round.
"Mr. Wen, hello, I don't know if our Mr. Song told you, I am Xiao Jiang of HW Company, I came to our Jiangnan City, and I just arrived today. Because I don't know much about the fire industry in Jiangnan City, I took the liberty to call you and wanted to visit you? â
Reviewing one of the cards, his face changed suddenly, "Oh, Xiao Jiang, I heard what Lao Song said." But when you just come here today, you should take a rest first, and you won't be in a hurry. â
Jiang Hai said busily, giving full play to the salesman's thick-skinned specialty, "Mr. Wen, I'm not tired yet." I mean, I'll pay you a visit if it's convenient, I've heard of your name for a long time, and I've got some coastal specialties that I'd like to send you. â
"That's right." Wen Xizhi looked at his watch and said, "Okay, then you will go to the 405 New Zhongyuan Industrial Company in Building 35 of Shengshi Oriental Trade City in half an hour, we will work here." â
"Okay, Mr. Wen." Jiang Hai was a little excited, because the company's Mr. Song said that in Jiangnan, the performance of "Mike" has been good, and they are also a first-line brand in Jiangnan.
Mr. Wen spoke politely and did not refuse. If you can make friends with Mr. Wen, take this bridge, and share resources, you won't be able to carry out your business.
Jiang Hai's whole body was full of energy, he stopped a car, and Jiang Hai directly told the driver to go to Shengshi Oriental Trade City.
Midsummer is hot, scorching and dry, and the sun is even more blazing in August. And the traffic in Jiangnan City is really not very good, originally thought that it would take half an hour from the railway station to the Shengshi East.
But Jiang Hai, who is not familiar with the place, was still deceived by the driver's master, and the walk was less than an hour's away, and the driver took Jiang Hai to go around half of Jiangnan City, plus the traffic jam, and finally Jiang Hai was really dizzy, and when he arrived at the East of the Shengshi, he had no sense of direction.
The dizzy Jiang Hai stood downstairs in the Shengshi Oriental Building, and the driver stepped on the accelerator and left, deceiving a foreigner in his heart.
The sun shone directly on Jiang Hai's hot face, looking at the time on the mobile phone, more than forty minutes had passed, Jiang Hai carried his bag and dragged his suitcase, and hurriedly rushed to the hall on the first floor of the Shengshi Oriental, which was eleven or twelve stories high, and kept holding down the elevator for a moment.
Ding dong.
When the 4th floor arrived, Jiang Hai hurriedly rushed out of the elevator, looked at the floor index, and after finding the right direction, Jiang Hai walked straight to Room 405.
For Jiang Hai, although he is the first director of the Jiangnan office, in fact, he has no soldiers to subordinate, and he is a foreigner, and he is not familiar with the place, in a sense, he is more difficult than those small local salesmen with the support of the company.
Commander Guang, Jiang Hai's meeting with Mr. Wen this time is particularly important, so it is absolutely not good to be late.
Room 405, Wen Xizhi, who had just come back from playing cards, asked Xiao Ke, an administrative officer, "Xiao Ke, is there a salesman from HW Company looking for me?" â
Tong Xiaoke shook his head, "It doesn't seem to be." â
"Got it." Wen Xizhi sighed, "Young people nowadays are just unreliable. â
As he spoke, Jiang Hai, who was sweating profusely, rushed to the LOGO display wall of Mike's company, and he didn't stop a step in his frizziness, almost hitting the LOGO wall, and Tong Xiaoke giggled.
Xiao Ke looked up at Jiang Hai expectantly, and asked cautiously, "Are you the HW company?" â
"Ah, yes." Jiang Hai nodded again and again, "I'm Xiao Jiang of HW Company, and I'm here to visit Mr. Wen, how do you know?" â
While speaking, Jiang Hai took a business card with him, Xiao Ke took it casually, looked at this sweaty northern guy, pointed inside, and said, "Mr. Wen's office is in the innermost, he has been waiting for you for a while, go quickly!" â
"Oh, thank you, thank you very much."
Jiang Hai thanked him with his right hand, then straightened his clothes, straightened his chest and walked towards the back room.
Knock knock.
Jiang Hai knocked on the door very lightly, and he paid great attention to the impression he gave to Mr. Wen for the first time, but he didn't know that Wen Xizhi had already scored a negative score for the small details of his failure to arrive on time.
"Come in." The voice is languid.
After Jiang Hai entered the door, he put down the special products he brought for the first time, and then bowed down and handed out his business card, and said respectfully, "Hello Mr. Wen, I am HW Xiaojiang, I have long heard our Mr. Song talk about you, your business ability in Jiangnan City is well-known in the fire industry, and it is really an example for our younger generations to learn." â
I heard a lot of compliments from Xi Zhi, and there was no expression on his face. In fact, he has abused these little tricks of flattering customers and trying to cater to them, and even listens to others who are naturally a little resistant to what they say.
After taking Jiang Hai's business card, Wen Xizhi glanced at it and said lightly, "You're not old, aren't you?" came out to run business at such a young age, it seems that the relationship with Mr. Song is not ordinary? â
Jiang Hai shook his head and said, "Twenty-five this year." It's not small, mainly because of this face, the white appearance is small. In running business, suffer losses! â
Jiang Hai knows how to avoid the important and light, for example, the relationship with Mr. Song, if you say yes, then people look down on your business ability, if you say no, people know that you don't have a backstage, and they are too lazy to take care of you.
Doing business is to eat with one mouth, not just to be able to speak, but also to see what you say and what you don't say. Jiang Hai's mouth is well-known in HW Company, and he knows how to speak.
Wen Xizhi didn't delve into it, waved his hand and said, "Sit down." â
Jiang Hai didn't dare to sit, but he sat down slowly after Mr. Wen sat down first, but he only lightly hit half of his buttocks.
"Xiao Jiang, tell me how you want to do business in Jiangnan?"
While asking, Wen Xizhi has already thrown over a Chinese cigarette, Jiang Hai himself doesn't smoke much, but there is always a business cigarette in the bag, picking up Mr. Wen's cigarette, Jiang Hai quickly took out the lighter from the bag and lit it for Mr. Wen. Then, by the way, he also took out his Chinese cigarettes and put them on the table, so that Mr. Wen would honor him after he finished smoking.
"I'm not afraid of Mr. Wen's jokes, I'm confused, so I also came to Mr. Wen for advice." Jiang Hai lit his own cigarette.
Wen Xizhi smiled slightly, "Confused? â
Jiang Hai took a puff of cigarette and said with a smile, "Don't hide it, Mr. Wen, I have been in business in Binhai for a year, because of the brand benefits of HW automatic alarm system in the north, we have a fixed engineering unit procurement, and it is not too difficult." However, Jiangnan our HW brand has just settled in, and the brand benefits are naturally not talked about, and it is not good to say that it is a new product on the market, and there are too many relationships that need to be opened, but I don't have any resources for the engineering construction unit, so it is really embarrassing, or how to find Mr. Wen for help. â
How could Wen Xizhi not hear that there was something in Jiang Hai's words, this kid was a little interesting, Wen Xizhi said vaguely, "This, it's a problem." But the most deadly thing I haven't mentioned to Lao Song, in fact, this is also the biggest difficulty for you to settle in Jiangnan. â
Jiang Hai moved forward, listening, "What? â
"That's the price."
"Your HW brand automatic alarm has become a trump card in the north, and that is indeed your brand is loud and your reputation has been made. But the products north of the Yangtze River to the south of the Yangtze River are not so effective, easy to get damp, false alarms, after all, electronic products. At this point, your competitors, the magic SJ brand is very adaptable to the climate in the south, Jiangnan City generally recognizes their brand, to say that you don't like to hear, you are the first line in the north, at most the second line, maybe the third line position is generally acceptable to the engineering company. You say that the products of the third-tier brands should be sold at the price of the first-line products, isn't it a fantasy? â
Jiang Hai was also stunned by this passage, but he didn't expect that the same country and the same product, the north can be said to be a monopoly, but in the south, it is completely another sky.
Sales are open-mouthed, dead can be said to be alive, and living can also be said to be dead. HW has just settled in, and it has no foundation, and it was previously said by competing manufacturers that a pile of may also be stored in zĂ i.
However, Jianghai has a lot of trust in his company's products, what is north of the Yangtze River is not true at all, HW brand automatic alarm products are also specially produced and verified, not to mention sold to the south of the Yangtze River, that is, sold to Malaysia, New Zealand, Jianghai also feels that there is no problem.
If you are a salesperson, you doubt the product first, then you lose
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