Lin Zaishan has already talked to Diao Yuehan and Park Dacheng in detail before, and under the situation of the decline of the record industry, in 09, Beyond Company should focus on the development of the variety entertainment division first, and then promote the development of the music division. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

After "Singer-Songwriter", "The Voice", including "Extreme World", have successively created super high ratings, the TV circle has been driven by a strong variety show storm.

In the past, the ratings of mainstream variety shows and popular TV dramas could not be compared, but judging from last year's situation, the ratings of variety shows have a tendency to counter the pressure of TV dramas.

The development focus of each David TV this year will be inclined to high-quality variety shows,It is foreseeable that 09 will be a year of variety shows,Mixed fish and dragons,All kinds of resources will be smashed into the variety show circle,This will bring a lot of competitive pressure to the beyond variety show department。

The Beyond Variety Show Department has just been established, and how to ride the wind and waves and achieve dazzling results in the variety show circle that is about to become an angry sea will be the biggest problem that the Beyond Variety Show Department will face this year.

Fortunately, the Beyond Variety Show Department now has "The Voice", a gold-lettered signature music leading program, and Lin Zaishan, a ratings myth, as long as the second season of "The Voice" is done well, the Beyond Variety Show Department should lay a better foundation for development.

However, only doing the program "The Voice" cannot meet the requirements of the overall rapid development of today's BEYOND company.

Therefore, on the premise of concentrating superior resources to do a good job in "The Voice", Lin Zaisan has put forward a request to Park Dacheng to continue to recruit and expand Beyond's variety show production team, and this year's Beyond Variety Show Department aims to make three to five high-quality programs, including "The Voice".

These variety shows do not necessarily have to be limited to music, the variety show department must brainstorm and make more types of programs that are loved by the audience.

Originally, Lin Zaishan wanted the beyond variety show department to concentrate on making music variety shows, making this type the best and the best, and dominating the market of this type of program.

However, after integrating the current market development needs, and then considering the opinions of Park Dacheng and Diao Yuehan, who are more familiar with the TV industry, Lin Zaishan decided to let Park Dacheng and them play freely, not necessarily limited to the production of a single music variety show, and other programs can also be done, as long as there is a market.

The successive popularity of "Singer-Songwriter" and "The Voice" led the trend of last year's TV variety show circle, and when "Singer-Songwriter" became popular, the TV circle immediately launched no less than 10 new variety shows in the music category.

After "The Voice" burned a bigger fire, there were more music programs in the TV circle.

According to internal intelligence, in the first half of 09, the music variety shows that have been launched and are about to be launched will exceed 20, and almost every David TV has been involved in this field.

The swarm of resources rushing to music variety shows is bound to cause aesthetic fatigue among the audience. Therefore, Park Dae-sung suggested that Lin Jae-shan should not blindly stick to music variety shows, which would be too risky and too competitive. They might as well find another way and develop some new variety shows to lead the trend, although it is also very risky, but if it is done well, it will bring greater benefits to the Beyond variety show department.

Doing more other types of variety shows will also attract the attention of more audiences, and attract those who don't like music variety shows so much, which will open up a wider market for beyond artists.

Under the situation of vigorously developing the variety show entertainment department, Lin Zaishan, Park Dacheng, Diao Yuehan and others have reached a consensus, that is, to cultivate Beyond's own gold medal hosts and host groups.

It will also be a matter of course for beyond's singers to appear on their own variety shows, and if beyond's variety show business is rolled out, it will be a powerful promotion and promotion for the overall development of beyond artists.

Lin Zaisan is now very supportive of Park Dae-sung's idea, there are many popular variety shows in another world that can be moved here, such as "Running Man", "Dad is Back", etc., can be used for reference, and there is a great opportunity to lead the trend.

But Lin Jae-shan has not provided any creative support to Park Dacheng and them so far, and in this regard, he hopes that Park Dae-sung and the people in the variety show department can develop it independently, instead of blindly following his suggestions and orders.

If Park Dacheng and the others always make shows according to his ideas, then the creativity and autonomy of the variety show department will be greatly limited, and what if he has no programs in his head in the future?

If Park Dae-sung and others don't have the ability to make good variety shows on their own, it is impossible for the beyond variety show department to develop in the long run.

So in terms of innovative programs, Lin Jae-shan decided to let Park Dae-sung do it himself, he wanted to see how much potential and creativity these people could burst out.

Park Dae-sung was able to pat his head and come up with the classic part of "Singer-Songwriter" swivelling chairs, and Lin Zaishan believes that this guy will definitely be able to come up with better variety show ideas.

Although Lin Zaishan decided to let go in other variety show directions, in music variety shows, Lin Zaishan still has to stick to his own opinions and provide guidance and advice to Park Dacheng and them.

In 09, music variety shows will still be the most focused production project of the Beyond Variety Department.

Not to mention "The Voice", the investment scale and production team of the second season will definitely be upgraded compared with the first season, and it must be done with an attitude of excellence from the beginning of the audition.

And only one "The Voice" can't meet Lin Zaishan's own musical needs and appetite, and the current music variety shows in the TV industry are very serious, but there is no one that can form a climate like "The Voice".

Lin Zaishan asked the variety show production department under the leadership of Park Dacheng to produce another higher-standard professional music variety show this year, and he has already given Park Dacheng guidance - the name of this show is "I Am a Singer", focusing on first-line singers and powerful newcomers in the music scene, bringing together the best singers in the Chinese music scene who have become famous or are about to become famous to compete for the throne of singers.

Park Dae-sung first heard that Lin Jae-san wanted the Beyond Variety Show Department to do this show called "I Am a Singer", and he was very optimistic that such a show would be popular.

In Park Dae-sung's opinion, such a show is too outdated, and there is nothing new to speak of.

More than ten or twenty years ago, in the golden age of Chinese music, such programs emerged in an endless stream, all of which were sung by first-line singers on stage.

But with the loneliness of the music market, there are fewer and fewer such programs, and they are almost extinct at present, and there are few variety shows that invite first-line singers to sing and do nothing else.

It seems that at present, only the charity song club that is regularly broadcast on Lotus Satellite TV is this kind of program. But because of its particularity, the show didn't have a too bright performance.

Now Lin Zaishan wants to gather a group of top singers to compete on the same stage, will this really attract the interest of the audience? In this regard, Park Daecheng was skeptical.

It will definitely be a thankless task to do such a show.

Famous A-list singers are not as obedient as newcomers to "The Voice" or "Singer-Songwriter", they can do whatever they want, and their appearance fees will be high.

If it is really like what Lin Zaishan said, the beyond variety show department invites the most popular first-line singers and super potential newcomers to participate in the competition, and the appearance fee alone will be a very large investment.

It is unknown whether any TV station will be willing to cooperate with Beyond to produce this show and share the risk.

It is impossible for such a program to be broadcast on a second-rate TV station, it must be broadcast on the biggest satellite TV, and it will also be broadcast in the hottest evening slot.

At present, all the prime-time variety shows on first-line satellite TV in the first half of the year have been finalized, and it is impossible to squeeze them in.

It's hard to say what the variety show market will become in the second half of the year, and whether music programs will still be very popular.

If the trend of music variety shows is weak, then there will definitely be no David TV and beyond to produce this high-standard show without many highlights.

Guoyu has already cooperated with beyond on "The Voice". From the perspective of its own interests, it is unlikely that China Entertainment will co-produce this kind of "I Am a Singer" program with Beyond again, because the music division of China Entertainment is currently focusing on idol groups, and there are not a few pure and powerful singers who have taken the shot, and the program "I Am a Singer" is not suitable for promoting pure newcomers, so China Entertainment is definitely not interested in such programs.

In the end, if Beyond produced "I Am a Singer" by itself, it would be too risky to undertake such a large capital investment.

Anyway, Park Dacheng has already told Lin Zaishan his true thoughts about this show, and he also bluntly said that doing such a show will be thankless, and it may even bring devastating results to the Beyond variety show department, making Beyond lose a lot of money.

But Lin Zaishan still insisted on making such a show, not only because "I Am a Singer" had a very successful market experience in another world, but he also decided that music will never go out of style, but there are ups and downs in the tide of development.

has been in decline for so long, and the brilliant performances of "The Voice" and "Singer-Songwriter" in the past year have made Lin Zaishan feel that music variety shows will have greater market explosion potential.

Those famous singers must be particularly blushing and unconvinced when they see newcomers like Tang Yaxuan making waves in the record market and getting ahead.

If famous singers can be given a stage to explode now, they should cherish this opportunity and give the audience a grander feast of music only in the best state.

The otherworldly "I Am a Singer" became popular after "The Voice", according to this law, Lin Zaishan firmly believes that this plane will definitely lead the trend if it wants to make a "I Am a Singer" at this time. (To be continued.) )