Beyond's current state, or the predicament it is facing, is a bit like Guoyu more than ten years ago. Pen % fun % Pavilion www.biquge.info

At that time, the development of national entertainment reached a bottleneck, the record market collapsed, and it was difficult for the company to go further, so it launched Li Xiaoni, a super popular newcomer, in one go.

In the next three years, Guoyu almost threw all the important resources on Li Xiaoni alone, and made Li Xiaoni a top diva in Asia.

At that time, there were other newcomers to be promoted in Guoyu, but it was very difficult to make announcements, and the program team all required that unless Li Xiaoni brought newcomers to come, other newcomers would have no chance to be on the show, and even if they did, they would be cut in pieces, and it was difficult to have a chance to emerge.

has been working for several years, saving enough capital, and at the same time relying on Li Xiaoni's typical establishment of a rich trainee hematopoietic mechanism, when the time is ripe, Guoyu began to expand rapidly, until it has developed into an eight-clawed giant that covers the entire entertainment industry today.

If Li Xiaoni had folded back then, National Entertainment might have died down, and it would definitely not have developed to today's scale.

The same is true of the severe test that beyond is facing now, it is completely relying on Lin Zaishan to take the lead in rushing forward, and other newcomers can't make a force at all.

What's worse than the situation of National Entertainment back then is that beyond has no qualifications in the circle at all, it is completely a blank slate, and it is even more difficult for such a company to develop, especially in the situation where the record industry is generally cold, beyond wants to go further and needs to accept many tests.

Back then, before Guoyu pushed Li Xiaoni, it was already a predator-level record company that had been working hard in the entertainment industry for nearly 20 years, just because their business was too concentrated in the record industry, and the company's culture was relatively quick to achieve quick success.

Compared with the national entertainment of the year, beyond has no foundation in the industry at all, and the only few connections are developed by Diao Yuehan and Lin Zaishan themselves, and the relationship is relatively shallow, and the experience in this industry is seriously insufficient. This is much more severe than the situation of Guoyu back then.

Although Lin Zaishan is now in the royal family, and there are big forces behind him to support him, the foreign princess is only supporting him, not his record company that pursues music ideals. People just want to use him as a new cultural symbol and a typical figure, not really to promote the development of Chinese music.

And Lin Zaishan wants to lead beyond to make achievements in the Chinese music circle and strive to promote the development of the entire Chinese music, which is too arduous.

Even if he is a once-in-a-millennium traverser, with such a big responsibility on his shoulders, his pace of progress will still become very slow.

Beyond has made a lot of money in the past year, the cash flow has piled up more than 300 million, and the company's capital has exceeded 500 million, but looking forward to the future, Lin Zaishan is still full of ambition.

The cold record market is the biggest problem that Beyond has to face, and it is also the core problem that all other record companies have to face.

The music itself doesn't sell at a high price, which is almost a devastating blow to the music industry.

In this cold context, it is difficult to promote new people, it is difficult to release records, and it will become very difficult to do music programs in the future.

How to turn music into wealth and develop the music industry into a sustainable development is a difficult problem for Lin Zaishan to tackle in the future.

At least for now, he hasn't thought of a good way to turn around the declining situation in the Chinese music market.

On the other hand, the Chinese music scene outside is much ahead of this level in terms of advancement, but the Chinese music market on the other side is also a mess, and it does not provide Lin Zaishan with more references******* Western music scene has a strong copyright protection system, and the development of the music and film industry is relatively healthy, but the arrival of the Internet tide has still washed away many traditional cultural industries in the West.

Nowadays, the record industry in the West has moved in the direction of digitalization, traditional CDs will become a thing of the past, and vinyl has become a collector's item for niche audiophiles.

The Chinese record market is also developing in the direction of digitalization, but the lack of strong policy protection is actually a devastating blow to Chinese music.

In the era of CDs and cassettes before the advent of Internet music, the piracy situation in China was also very serious, and fans bought pirated CDs to buy pirated cassettes were cheap, but they still cost money. In a sense, fans are paying real money for the music.

But as soon as the Internet era arrived, no one paid for music anymore, and listening to songs for free became the norm. The pirates are dead, the genuine manufacturers are dead, and the musicians want to make money by selling music, but now they can't even eat, this reality is too cruel for musicians.

Lin Jae-shan was born last year, relying on his extraordinary musical talent and personal charm, coupled with good fortune, he set off a shocking wave in the record market. But the Dead Sea will always be the Dead Sea, and a momentary wave cannot make the entire market fundamentally reversed.

Beyond's core culture and foundation are music, and we must fight with music to the end.

Now that this sailboat has sailed into the windless Dead Sea, Lin Zaishan alone rows forward with his hands, and there will be a day when he will be powerless. At that time, Lin Zaishan's popularity and appeal will be gone, and how can this ship move forward in the music market, this is the most troublesome thing for Lin Zaishan.

If you just hold on to the music, it is almost foreseeable that the future of beyond will be a dead end.

Pure record predators, including Arrow Target and Era, will also shrink rapidly in this Dead Sea after exhausting their previous capital, until the end of their lives.

Looking forward to the future of the Chinese music market, no one can change the situation on their own, this cruel status quo is like a hot scar in Lin Zaishan's heart, which can't be torn off, and it can't be cured, but he still loves music and doesn't want the company to completely transform, which is the most helpless thing for him.

In order to fundamentally change the predicament of the Chinese record market, the only way to establish military authority from the administrative decree and vigorously protect the copyright of genuine knowledge and culture from the policy level is to completely end the free era of the Internet.

But in this plane, no political party, including the political party supported by the royal family, dares to anger the public, open this opening, and take back the free lunch of netizens.

The rapidly developing Internet companies, which started by infringing on intellectual copyrights, are also the secret weapon and killer weapon of the Chinese empire to catch up with the world powers.

Many large enterprises in the Western world have been developing for decades or even hundreds of years, and the Chinese Empire has been in constant turmoil and vicissitudes for nearly a hundred years, and both private and national capital have missed the best period of development.

When the Internet companies of the Chinese empire have the influence to change the world, the top management may restrain such barbaric growth, and then slowly attach importance to and protect cultural intellectual property rights.

It's a pity that the two planes where Lin Zaishan grew up, the domestic situation has not yet developed to that extent.

Especially in this new plane, the development in this area is even more backward, and I am afraid that there will not be much change in 20 years.

By the time there is change, Lin Zaishan has already become an old man in his sixtieth year, and judging from his current physical condition, it is unknown how much energy he has to work hard in such a good era.

Every time he thinks of this, Lin Zaishan has a kind of lament that heroes are useless, although he has crossed over and has a whole world of musical wealth, but if he really wants to carry forward these musical wealth, it is much more difficult than he imagined.

In fact, he can choose another kind of life, he doesn't have to carry everything on his shoulders, but easily lives a life in the world. With the otherworldly wealth and super brain he has, that kind of life will definitely be very arbitrary.

But as soon as he came over, he became a father, and he also established the beyond music company, with a large group of people to fight a world in the music market, such a responsibility, he can't just push it.

The former uncle is an irresponsible model, he of Phoenix Nirvana, he no longer wants to be such a person, since he takes the responsibility on his body, no matter what difficulties and obstacles the road ahead is full of, he must go on bravely, never look back, and do not want to regret or regret.

Although beyond has now developed into a small bottleneck period, as long as you work hard, this bottleneck can still be overcome, and Lin Zaishan firmly believes that the future of beyond will become very brilliant.

Guoyu is the best template.

Although quick success, this entertainment predator's grasp of the market is the most accurate in the industry, and they have long abandoned the single development route of the music industry, but towards the development of film, television, song investment and production, multi-habitat artist training, news media publishing and other diversified directions. The main profit point of China Entertainment Group has long been not music, and the music division only accounts for one-fifth of the total profit of China Entertainment Group, and there is a trend of decreasing.

Now that Guoyu has no Li Xiaoni, they can still mix and thrive in the entertainment industry.

If beyond wants to develop into a company that can still exist and even flourish without Lin Zaishan, at present, in the case of the cold music market, it can only develop in the direction of diversified entertainment flagships.

The Beyond variety department, which has just been established and has successfully produced "The Voice" and made a lot of money for beyond, is one of the highlights of the current beyond.

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