Chapter 900: Better Than Apples
Sitting in the car, Daisy said: "Boss, we have prepared all the work for the product launch, you see, this is the proposed media invitation list, here is the list of government officials and executives of major domestic companies. Pen ~ Fun ~ Pavilion www.biquge.info"
"I'll see." Zheng Xiao nodded.
He looked at the media first, and CCTV, satellite TV from all over the country, major newspapers in Beijing and the south, and strong domestic evening newspapers were all invited, and there was nothing missing.
Zheng Xiao nodded, Daisy's mind is very careful, and her work is very serious and careful.
He also looked at government officials, and mainly invited the main leaders of Guangdong Province, Shenzhen City, and Nanshan District.
Just the people on these lists, Zheng Xiao thought to herself, I don't know how many can come. After all, the scale of lightning technology is not large enough to attract the attention of major provincial and municipal leaders.
Whether anyone from the province will come over is still in doubt.
In the city, it is estimated that there will be a deputy or something.
The district leader there in Nanshan District should be able to get a chief officer. This is because, after all, Lightning Technology is an enterprise in Nanshan District, and the total investment of more than 2 billion yuan is not small, which is considered the political achievement of Nanshan District.
He also looked at the list of executives invited by large domestic enterprises.
The list almost invites large enterprises in Shenzhen, and large IT companies in other regions are also listed.
"It is difficult to determine how many VIPs can come, but we plan to send out an invitation letter and then confirm it by phone, and strive to win more weighty people to come to our product launch." Daisy said.
"You're very thoughtful, just follow this list of invitations. It doesn't matter if they come or not, as long as we do our job. Zheng Xiao nodded and said.
"In addition, I also plan to find a satellite TV station with national influence to broadcast the whole process of our new product launch, which is estimated to generate a sum of advertising costs." Daisy said.
"Yes! The idea is good. My suggestion is that you can cooperate with Fujian Satellite TV, they are now one of the most popular satellite TV stations in China, and they have just finished holding the first season of 'The Voice of China', and the ratings of the program are quite high, and this station and I are old friends, so I will give a friendship price. Zheng Xiao nodded.
"Boss, if, I mean, if you do it yourself, can you?" Daisy asked.
"No problem, I can be the spokesperson of the thunderspeed smartphone! If I show this product in person, I guess it will attract more people's attention. Zheng Xiao said.
He pondered again, and said: "Daisy, don't save the advertising money that should be placed, I think, we can shoot a TV commercial in advance, and select a few of the most influential satellite TV and CCTV stations to place advertisements a week before the press conference, and build momentum first!" I'll be the main character in this short film! This is also equivalent to showing our new products to the people of the whole country in advance. ”
"Okay, boss, I actually had this idea at first, but we really didn't have enough funds, so after thinking about it, I cut this fee." Daisy said.
The investment of 200 million US dollars in the early stage seems to be a lot, but the booth of lightning technology has been rolled out, and the construction of factories and the purchase of assembly line equipment to recruit and train workers, and various preparations for production have been preliminarily prepared.
And with such a large investment, the money is almost spent.
Considering the confidentiality of the technology, Zheng Xiao wanted to build her own factory to produce her own smart phone, and finally gave up the plan to find a manufacturer to do OEM.
Now in Chinese mainland, there is no factory with experience in producing smart phones, and even Foxconn has not received orders for Apple iPhone!
Even if you are looking for an OEM, you still need to be taught by technicians on your side.
Then it's better to build your own factory from the beginning!
"Don't worry about the funds! I've had a lot of cash flow lately. Zheng Xiao said with a smile.
Yes, he is not short of money now.
Because, in early December, he sold his Apple shares in advance.
Although it is not the highest point in his memory, Zheng Xiao still resolutely sold them all!
If nothing else, just for your upcoming Lightning OS and Thunderbolt smartphones will be more advanced and better to use than iPhones! Waiting for the release of its own smartphone will inevitably bring a huge impact to Apple!
At that time, it is difficult for anyone to say whether Apple's stock price will plummet!
In order to avoid unnecessary huge losses, Zheng Xiao of course had to cash out the Apple shares in his hand first, and settle in his pocket.
"Could it be that the boss has already sold your Apple stock?" Daisy asked.
"Yes!" Zheng Xiao nodded.
"I knew the boss would do it." Daisy laughed.
In this way, the two talked all the way to the headquarters of Lightning Technology.
"Welcome, my boss!" When Zheng Xiao and Daisy entered the top floor of the R&D center, Brooke Anderson had already greeted him with his men.
"Anderson, great work!"
"It's been a hard time for you. Thank you for your dedication to the company! ”
Zheng Xiao smiled and greeted everyone.
"Boss, please follow me to the product exhibition room, the finished product of our first thunderspeed smart machine is placed there, waiting for your tasting boss." Brooke Anderson said.
Everyone hugged Zheng Xiao to the product exhibition room.
In the middle of the exhibition room, there is a huge exhibition table, which is made of a single piece of special bulletproof glass, and in the middle there is a small transparent box with a cool smartphone.
The shape of this phone is much more beautiful than Apple's first iPhone, it has a silver shape, the screen is much larger than Apple's, and the four corners of the phone are curved.
At the top of the phone, there is an English display of the brand name: red-soon.
In short, this smart phone is very likable from the appearance alone.
The crowd came to the display stand.
Brooke Anderson picked up his phone.
"Boss, press here to turn it on." Anderson pointed to Zheng Xiao.
Zheng Xiao took the phone in his hand, and was not busy turning it on, he turned his head and asked Anderson: "Anderson, what advantages do you think our mobile phone has over Apple's iPhone?" ”
Anderson smiled and said, "Boss, we have listed all the advantages of this mobile phone on this piece of paper, please take a look." ”
He handed Zheng Xiao something similar to an instruction manual.
Zheng Xiao took it and took a look.
He found that this piece of paper was the comparison data between Thunderspeed One and Apple's mobile phone.
From the appearance to the hardware to the fluency of the operating system and the configuration of various entertainment functions, as well as the most basic call quality, SMS function, unique software, etc., there are more than 30 aspects that are much better than Apple's first iPhone.