Zheng Xiao turned on the machine and experienced it. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Anderson brought an iPhone and compared it to the side.

The result of the comparison is that the thunder one is much better than the iPhone2G.

Zheng Xiao is very satisfied with this prototype.

He smiled and asked Daisy: "Have you calculated that if it is put into mass production, what is the production cost of each Rayson mobile phone?" ”

Daisy immediately replied: "If the production batch can reach 100,000 units per month, the production cost of a single mobile phone is about 820 yuan." ”

She paused and added: "However, I think that after our products are truly recognized by the market and the sales scale increases, this cost can be significantly reduced." ”

"It's already very good." Zheng Xiao said with a smile.

Converted into dollars, the production cost of a thunder speed is about more than 100 dollars.

Referring to Apple's pricing, Zheng Xiao plans to set the price of her mobile phone at $618, and the price in China is 4,980 yuan.

He wants to take the high-end route and build the Thunderspeed brand into an aristocratic brand in smartphones.

Of course, in order to take into account the low-end market, he will also launch another sub-brand: Glory.

"Boss, but, if our mobile phone debuts in China, how should the price be determined? If we take the high-end route like Apple, the vast majority of Chinese consumers will not be able to afford our mobile phones, and our mobile phone sales are estimated to be not too high, which will affect our development. Daisy said.

"Yes, Daisy, if this mobile phone takes the high-end route, our target customers may be few, but China's market is very large, and the number of the middle class is not low, if we can successfully make our mobile phone a symbol of status, a new favorite of the trend, I think, there will be many people who tighten their belts and want to buy a thunderbolt mobile phone! In that case, the market capacity will reach at least 20 to 30 million units per year! That's not a small amount! If we eat it all, what is the annual profit, it should be easy to calculate, right? Zheng Xiao said with a smile.

"The boss is right, Chinese young people prefer to chase the trend and prefer to compare in fashion products, then, in the future, our Lei Su brand will shape the brand image in the direction you guided, I think, this matter should be easy to deal with, after all, you are the most influential youth idol in this country." Daisy pursed her lips and smiled, whispering.

Zheng Xiao held a meeting of the company's department heads at the following time, and he highly praised the contributions made by all colleagues in the company to Lei Su One, and announced that he would be rewarded for meritorious deeds and give cash incentives to everyone before the product launch conference.

This decision brought a smile to the faces of everyone in the company.

The next day, Zheng Xiao filmed a 30-second TV promotional video for a thunderous smartphone.

The idea of the promotional video is very simple: first, an enlarged thunderbolt smartphone appears on the screen, showing the shape in 360 degrees.

Then after turning on the phone, quickly show the phone's functions such as taking photos, playing mobile games, watching videos, playing social software online, reading books, making calls, and so on.

All the functions that could not be played on mobile phones in the era of keyboard machines can be implemented smoothly on thunder smartphones.

Finally, Zheng Xiao appeared, holding a thunderous smartphone and smiling and saying the advertising slogan: Thunderspeed mobile phone, the first real smartphone of the Chinese people, your indispensable fashion treasure! Coming soon!

At the same time as the TV commercial, the invitation was also sent out.

Ma Huateng, the boss of Tencent Technology, was the first to receive the invitation, after all, everyone is in the same city, and the distance is close.

However, the invitation came to his secretary first.

As the boss of Huaxia's No. 1 social software, there are many kinds of letters sent to Ma Huateng every day, if they are all handed over to Ma Huateng, he doesn't have to do anything every day, just reading the letters can be tired and vomit blood.

Therefore, all letters sent to Ma Huateng must be screened by the secretary, and only those that seem to be more important will be presented to Boss Ma's desk.

The invitation sent by Lightning Technology is in the form of a postcard.

Boss Ma's secretary can clearly see the content of the invitation letter.

The secretary looked at the invitation and hesitated for a long time. Because, she has heard of the company Lightning Technology, which is the company invested by the big star Zheng Xiao!

Some time ago, it was very hot for a while. However, most of the reports about the company at that time were negative, and everyone thought that Lightning Technology would not work out at all, and they were all waiting to see Zheng Xiao's jokes.

And on this invitation letter, it is clearly written: our company is about to hold the first smart phone operating software lightning 1.0 and the first smart phone thunder speed one new product launch conference in the conference hall of Carlton Hotel in Vientiane on January 1, 2008.

The inviter is "Zheng Xiao".

This means that Lightning Technology has really tinkered with smartphone operating software and smartphones in just over a month?

The secretary was not convinced.

And she also thinks that Zheng Xiao and Boss Ma have almost nothing to do with each other, and they have never met once, so Boss Ma is so busy on New Year's Day, how can he go to participate in the new product launch of this unreliable lightning technology?

The secretary's sister thinks that this press conference may become a big joke.

Therefore, at the beginning, the secretary didn't want to give this invitation to Boss Ma for a purpose.

However, immediately, she thought that Zheng Xiao, as the hottest entertainment superstar in China, might be able to cooperate with Tencent at some point.

Moreover, in terms of Zheng Xiao's current status, it is also worthy of Boss Ma's high attention to him.

Again, she doesn't know whether Boss Ma has a relationship with Zheng Xiao in private, maybe Zheng Xiao has called Boss Ma in private!

Just in case, the secretary put the invitation in the letter presented to Boss Ma, and then she sent the newspaper and letter of the day to Boss Ma's office.

"Mr. Ma, these letters need to be handled by you personally, and some of them are likely to require you to make schedules." The secretary said.

"I'll see, you go down, and I'll let you know if there's anything that needs to be scheduled." Boss Ma said.

"Okay, boss." The secretary left the office.

Boss Ma began to read the letter of the day.

At the end of the year, things are indeed very busy, but there are a bunch of things to deal with within the company, in addition to this, there are many invitations, such as provincial, municipal and even central level of various conference media interview requirements, etc., countless. Sometimes it's a lot of work.

Boss Ma looked at these letters, weighed their weight in his heart, and decided how to reply.

With that, he flipped to the invitation from Lightning Technology.

Dear Mr. Ma Huateng,

Hello!

Our company is about to hold the first smart phone operating software lightning 1.0 and the first smart phone thunder speed one new product launch conference in the conference hall of Carlton Hotel in Vientiane on January 1, 2008. Much appreciated!

Inviter: Zheng Xiao, Chairman of Lightning Technology

After reading this invitation, Boss Ma first shook his head in surprise, and then laughed "poof".