If you can win the title in front of the reunification, then the strength of the two brands of JDB and Wang Laoji in 2007 can continue for a whole year. Pen % fun % Pavilion www.biquge.info

Zhao Ziyue's regret came to the extreme after the premiere of "The Voice of China".

He didn't expect that the ratings of the show "The Voice" reached 51%!

100 million to win the title is also a big profit!

Reunification has picked up a big leak this time!

Zhao Ziyue immediately consulted his boss, Mr. Chen.

Mr. Chen listened to Zhao Ziyue's report and immediately made a decision: You go and strive to win the total title of "The Voice" next year, and the cost is controlled at 300 million.

Mr. Chen agreed happily, and Zhao Ziyue also acted quickly.

He got Mr. Chen's Shang Fang sword, so he immediately called Zheng Xiao.

When the phone was dialed, Zhao Ziyue laughed and congratulated Zheng Xiao first: "Mr. Zheng, congratulations!" The Voice ratings are really hot! ”

"Mr. Zhao, rejoice, rejoice! You have won the sponsorship of the beverage category of the Voice program, and you can also benefit a lot from the long-term popularity of The Voice! Zheng Xiao responded.

Zheng Xiao was not surprised that Zhao Ziyue called him so quickly.

JDB is a company that moves very quickly, does things vigorously, wants to do, will act quickly, unlike other companies are indecisive, and it takes a few days to discuss before you can decide.

Their market action is much more efficient.

This is also an important reason why JDB can win the market. They're always one step ahead!

In fact, Zheng Xiao had already guessed the true purpose of Zhao Ziyue's call to him.

He was also waiting for Zhao Ziyue's call.

"Mr. Zheng, I won't talk around the corner, I'll just talk about the main purpose of calling you, we want the total title of The Voice next year, you can make a price!" Zhao Ziyue said.

Zhao Ziyue said this heartily.

Zheng Xiao smiled and said, "Mr. Zhao, you're too early, right?" The first season of The Voice has just begun, why do you think of the naming rights of The Voice next year? ”

"Hahaha! Mr. Zheng, there is an old saying that the early bird will eat the worm, and the sooner we can win the title of The Voice next year, we can also settle down. Zhao Ziyue said.

cooperated with Zheng Xiao in the MJ concert, and they successfully launched the brand of Golden Jar and Duobao.

Now the gold pot plus Duobao is selling very well in the market and is very popular with consumers.

They are now too dependent on the Wanglaoji brand.

Therefore, Zhao Ziyue hopes to continue to cooperate with Zheng Xiao this time, win the title of The Voice next year, and continue to promote Duobao Golden Pot, so that this brand can increase its market share more steadily.

"Mr. Zhao seems to really want the title of The Voice next year?" Zheng Xiao asked with a smile.

"Yes, yes! I really want to, our attitude is very sincere! We hope to sign a cooperation agreement as soon as possible. Zhao Ziyue said.

"Okay, in that case, can Mr. Zhao give me a price?" Zheng Xiao said.

"Two hundred million! Mr. Zheng, we are very sincere, we don't want you to bargain back and forth, so I'm talking about our psychological price, and I don't think any other company is willing to pay such a high price. Zhao Ziyue spit out a price.

This is double the naming fee of 100 million unified this year.

What an attractive price.

Zheng Xiao smiled.

He remembered that in his previous life, the cost of Jia Duobao's second season of naming The Voice seemed to be 200 million.

Then, the naming fee for the third season rose to 250 million.

And the price of 250 million continued for two seasons of the show, until the fifth season of The Voice changed its face, and JDB withdrew from the title.

In fact, Zheng Xiao feels that the most popular thing about The Voice is the first three seasons, and since the fourth season, the momentum has been much worse, and the attention of the Chinese people has also decreased.

He believes that the titles of the first two seasons are the most valuable.

It's a pity that there was only one hundred million in the first season.

So, what will be the bottom line on JDB's side?

Zheng Xiao is thinking about this question now.

He thought about it and felt that Zhao Ziyue would quote 200 million as soon as he opened his mouth, which showed that there must be room for his offer to raise the price.

And the reason why Zhao Ziyue opened his mouth was 200 million, also because he hoped to smash himself out and make himself agree.

Zhao Ziyue is now desperate to win the title of The Voice in 2008. Because the opening performance of the first season of The Voice is really rebellious.

The first episode of the program reached 51% of the ratings, which means that this program will be a real national attention.

Winning the title of this show is equivalent to making your brand continue to be highly concerned by people across the country.

Zheng Xiao knew that under his own operation, the good voice of this life seemed to be more powerful than the previous life, and the impact on the country from the beginning was also deeper.

He thinks he can ask for a higher price.

And Zhao Ziyue must have also obtained a certain amount of authorization from his boss.

"Mr. Zhao, I admit that your price is more sincere, after all, the title fee of our first season of The Voice is only 100 million in the end. However, I think that even 200 million is a bit too low. Next year is the Olympic year, and the Olympics will be held in the second half of the year, so we have applied to the relevant national departments to move the second season of The Voice to March next year, and then extend to June, so that it will not affect the popularity of the Olympics. And as far as I know, JDB didn't win the Olympic sponsorship, did it? Zheng Xiao said with a smile.

"Yes, we didn't win the Olympic sponsorship, the sponsorship price is quite high, and even if we can afford the sponsorship, we may not be eligible to sponsor." Zhao Ziyue said.

He was mentally prepared for Zheng Xiao's suspicion that the price he gave was low.

He has also heard that Dinghong Times Company and Fujian Satellite TV are operating, and the second season of The Voice will be moved to the first half of the year, staggering the Olympic schedule.

If the operation is successful, it will completely squeeze out the living space of fast men or fast women.

Zhao Ziyue firmly believes that the influence of the second season of good voice will be comparable to that of the Olympic Games.

"I can guarantee that the influence of the second season of The Voice will not be worse than the Olympic Games in the second half of the year, you will rise to prominence in the Olympic year, and my expectation in terms of title sponsorship price is 300 million yuan!" Zheng Xiao said.

He directly talked about the bottom line that Boss Chen gave to Zhao Ziyue.

Of course, when he said this number, it was not that he saw through Zhao Ziyue's heart, but just a temptation.

Zhao Ziyue was taken aback when he heard this.

"Mr. Zheng, this is too high, isn't it? The increase is too big, I'm afraid we can't accept it, and no other brand can accept it. Zhao Ziyue said.

Zheng Xiao smiled and said: "Olympic sponsors also have to contribute at least 60 million US dollars, which is equivalent to more than 400 million yuan and nearly 500 million yuan, how much benefit can they get?" And the total title of our voice is only one, and we only need 300 million yuan, is it really high? (To be continued.) )