"Mr. Zhao, the attention of our show is not much lower than that of the Olympic Games! If you think about it, if you sponsor the Olympics and spend four or five hundred million yuan, and there are so many Olympic sponsors, you will only drown in the overwhelming advertising campaign of those big-name sponsors, and it will be difficult to show the water. Pen & Fun & Pavilion www.biquge.info and you spend 300 million to name 'The Voice', it is the only one that stands out from the crowd, and the people of the whole country think of your brand when they mention the Voice, how can this kind of exposure be compared to the sponsorship of the Olympics? Zheng Xiao said with a smile.

"However, the Olympics are a global concern! People all over the world will be watching the Beijing Olympics, and the reputation of Olympic sponsors will be global. In this regard, 'The Voice' can't compare to the Olympics. Zhao Ziyue distinguished.

"Mr. Zhao, I would like to ask, where is the main market for your herbal tea?" Zheng Xiao asked.

"Mainly in Chinese mainland, but we are now committed to exploring overseas markets, and we are selling well in Southeast Asia." Zhao Ziyue said.

"Mr. Zhao, after our 'The Voice' became popular, you will soon find out that this show will also attract the attention of the world! With such a phenomenal, brand-new singing talent show with such high ratings, TV stations in Europe, America and other Asian countries will inevitably pay close attention to this program, in fact, our program has been negotiating with several countries in Asia about broadcasting. I think the benefits that we bring to your products are definitely much better than if you were sponsoring the Olympics. Zheng Xiao said with a smile.

Zhao Ziyue actually agreed with Zheng Xiao's words very much.

It is inevitable that the current ratings of "The Voice of China" will cause a sensation in Asia and be highly concerned by TV stations in many other countries around the world.

"Mr. Zheng, that's good, I'll give you another 50 million, 250 million, and you can sell me the naming rights of The Voice next year, how about it?" Zhao Ziyue said.

"It's 300 million, don't go up little by little. Mr. Zhao, I estimate that your competitors will appear soon. Zheng Xiao said.

"There will not be too many companies that are willing to spend more than 200 million yuan to name The Voice, Mr. Zheng, you know, even Coca-Cola will not be willing to spend such a large amount of money just to name a show." Zhao Ziyue was a little helpless.

"Mr. Zhao, I believe that there will be big companies who are willing, after all, it is a sure thing that our program will be popular all over the country. Instead of scattering the advertising costs, investing a little here and a little there, it is better to concentrate on a big one, which is shocking and has a better effect. Zheng Xiao's tone revealed fearlessness.

What is he afraid of?

It's still early until next year's good voice!

He really had nothing to rush about.

It's okay if you can't talk about it for a while! Just talk slowly.

But Zhao Ziyue didn't want to drag this matter down any longer, and it was of great significance to him to get the title of the second season of "The Voice of China" as soon as possible.

First of all, this can steal the heat.

The first season of The Voice was on fire, and then JDB broke the news of buying the title of the second season of The Voice at a sky-high price, and JDB also took a free ride on The Voice, and in the future, it can focus on making multiple articles and slowly do marketing to stir up the heat.

Second, the more it drags on, the more variables there are. There are so many giant companies in the world, and now the Chinese market is so hot, and large enterprises are vying to enter and actively explore, and too many large enterprises are eager to open up the business situation in one fell swoop.

This makes it difficult to maintain the possibility of super companies paying a lot of money to grab the naming rights of the second season of The Voice.

In order to avoid long nights and dreams, Zhao Ziyue also had to hurry up and win the title.

"Mr. Zheng, okay, if you win, then 300 million is good." Zhao Ziyue gave in and approved Zheng Xiao's offer of 300 million.

"Mr. Zhao is a cheerful person, when will we sign the agreement?" Zheng Xiao asked.

"I'm going to take a flight to Fucheng today, and I hope we can sign an agreement tomorrow, you see, Mr. Zheng?" Zhao Ziyue said.

"No problem, then I'll wait for you in Fucheng." Zheng Xiao said.

Hanging up the phone, Zheng Xiao was very satisfied.

It is not easy to sell the title of the second season of The Voice in advance and lock in 300 million in revenue.

When he was just talking to Zhao Ziyue on the phone, he heard the sound of other calls coming in, and after hanging up the phone, he went to look, and sure enough, there were several missed calls.

Among them, Wu Zhengen of the unified company called himself twice.

Seeing the name Wu Zhengen, Zheng Xiao smiled.

He seriously suspected that Wu Zhengen called this time specifically and wanted to talk to him about the title of The Voice next year.

In fact, in the first season of The Voice this year, Unification is also a big winner.

Although they have to pay 100 million naming fees in the end, they also get the most benefits because of the naming of the voice.

Zheng Xiao has read the quarterly report of the second quarter of 2007, and the sales of instant noodle business have increased by 17%.

And after the first season of The Voice is super popular, it will also greatly enhance the overall image of the unified brand and make this company more recognized by consumers.

They've got a big bargain.

Zheng Xiao thought so, so she called Wu Zhengen back.

"Hello Mr. Wu, you just called me, right?" Zheng Xiao asked with a smile.

"Yes, yes! Mr. Zheng, I just wanted to make a phone call to congratulate you, the performance of the first season of 'The Voice' is really strong, beyond our imagination! Wu Zhengen's tone could not hide his excitement.

"I would also like to thank Mr. Wu for his support! The Voice has a good start, and you have a part to do. Zheng Xiao said with a smile.

"Where, where! I hope that we can continue to cooperate happily in the future and achieve a win-win situation! Wu Zhengen pondered and said his purpose, "We want to continue to name 'The Voice' next year, and the naming fee can directly give you 100 million, you see, is it okay?" ”

Sure enough, I want to continue to title the second season of The Voice.

Zheng Xiao smiled and said: "Mr. Wu, it's really unfortunate, just before calling you, Mr. Zhao Ziyue of JDB Company has already negotiated with me about the title of The Voice next year. ”

"Huh? So soon, Zhao Ziyue snatched the title of the second season of The Voice? Wu Zhengen was surprised.

He thought he was moving fast enough.

Unexpectedly, Zhao Ziyue was faster than himself.

"Yes, we have already negotiated the cooperation, and it is expected that the cooperation agreement will be signed in the next two days." Zheng Xiao said.

"Mr. Zheng, can you tell us how much the naming fee is? Since the agreement hasn't been signed yet, I think we still have a chance to fight. Wu Zhengen said with a frown. (To be continued.) )