As soon as this report came out, it caused a sensation among people in China. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

"I didn't expect MJ's new songs to be written for China, which is too rare, right?"

"To be exact, it is in cooperation with Zheng Xiao, the two of them write lyrics and arrange music, it is said that these three songs are very good, very imposing, and have a very unique angle of thought, I really want to hear these three songs as soon as possible."

"I guess criticism and reflection are also Zheng Xiao's ideas, right? After all, it has been reported that MJ has created several songs with Chinese materials as elements for Chinese concerts, and I estimate that the lyrics created by MJ were given to Zheng Xiao, and Zheng Xiao proposed new angles and new ideas for creation, and then MJ entrusted Zheng Xiao to help him rewrite it, right? ”

"Huh! Okay! MJ is also very powerful, he writes songs for China without blowing or filming, and he is extremely sarcastic and sarcastic, and he can even be approved and passed. For these three songs, I also want to go to the concert site to see them. ”

"By the way, it's time for concert tickets to go on sale, right? Why haven't you started selling it yet? I'm so anxious! ”

In short, people talked a lot, and for a while, MJ's three new songs became the biggest hot spot.

And at this time, Lin Jianxin, assistant to the director of CCTV, came to the door.

He called Zheng Xiao first.

"Mr. Zheng, I heard that the right to broadcast live TV to MJ's China concert is going to be sold, right?" Lin Jianxin asked straight to the point.

"Yes, Mr. Lin, you are quite well-informed, and you will know it so quickly." Zheng Xiao smiled.

"No, no! If you are not fast, you will fall behind, and you will be beaten. Mr. Zheng, look, can we meet and talk about cooperation? Broadcasting MJ China's concert, of course, is the best on the CCTV platform, what do you say? Lin Jianxin said eagerly.

"Okay, let's meet and talk." Zheng Xiao said.

cooperated with CCTV and sold the TV broadcast rights of MJ's Chinese concert to CCTV, he really didn't think so. After all, CCTV's famous instigation wants them to spend a lot of money to buy the live broadcast rights of MJ's concerts, which is not very reliable no matter how you look at it.

But Zheng Xiao also knows that it is not easy for MJ China's live TV broadcast rights to sell for a large price in China.

After all, there are no pay TV stations in the country now, and all TV channels rely on advertising to generate revenue.

It is unlikely that MJ's concert in China will sell for a large price, such as MJ's 1992 Bucharest concert, and sell the live broadcast rights to HBO for 12 million pounds (about 130 million yuan at the exchange rate at the time). Because Chinese TV stations, even CCTV, don't have the courage to buy the right to broadcast such a concert, they just have the courage, and many of them don't have the financial resources. Even if there is that financial resources, the superior will not necessarily approve it. Even if there is no obstacle, they will worry that they will not even be able to earn back the cost of the purchase. How many advertisements can be inserted in the middle of a concert? Even if it is to pull sponsorship, how many large enterprises are willing to be the big ones?

Therefore, the TV live broadcast rights of MJ's Chinese concert can be sold for more than 30 million in China, which is a sky-high price.

After making a phone call and making an appointment, Lin Jianxin quickly rushed over.

Zheng Xiao received Lin Jianxin in her office.

"Mr. Zheng, how many TV stations are interested in buying the live TV broadcast rights of MJ China's concert?" Lin Jianxin asked.

"At present, there are about five or six interested in it." Zheng Xiao said with a smile.

There are only a few strong satellite TV stations in China, Zheng Xiao doesn't say it herself, Lin Jianxin already has the bottom in his heart.

"What's their highest offer?" Lin Jianxin asked.

"The highest bidder is Mango Terrace, and they are willing to bid 28 million." "However, their offer was too far from our expectations. ”

"What? How did they come up with such a high price? Lin Jianxin shouted when he heard Mango Channel's offer.

Zheng Xiao's later words, he selectively and automatically ignored them.

"Mr. Lin, this price is really not high! As early as 1992, MJ sold the rights to broadcast a live Romanian concert for 12 million pounds, and that was 15 years ago! Zheng Xiao smiled.

"Mr. Zheng, the national conditions are different, in our country, there will never be any TV station that can give such a high price, that is to lose the bottoms! I've seen that thing, you know? HBO TV station, which bought the rights to broadcast MJ's 1992 concert in Romania, is a pay TV station, and American families have to pay for this TV channel if they want to watch it, and it costs extra to watch MJ's live concert. That is to say, as long as the audience base is large enough, they can make a lot of money just by relying on the viewing fees of the audience. ”

Lin Jianxin paused and said: "In our country, the audience has long been accustomed to watching free TV programs, and TV stations can only survive by relying on financial appropriations and advertising revenues. ”

Zheng Xiao laughed: "Yes, so, I have also been looking for other more suitable cooperative media, if it really doesn't work, then use the form of online video paid live broadcast." ”

Lin Jianxin blinked: "Online video paid live broadcast? Has Mr. Zheng already found a cooperation platform? ”

Zheng Xiao nodded: "Yes, I have decided to cooperate with PPS Network TV." ”

PPS IPTV is a network video software.

Launched in 2005, this software is the world's first online TV software that integrates P2P live on-demand and can watch movies, TV series, live sports, games, animation, variety shows, news, financial information, etc. online.

After PPS came out, it quickly became popular all over the country.

By 2007, the number of domestic users had reached tens of millions, making it the most influential online video software.

Zheng Xiao likes it because this software is very powerful, online viewing will basically not be stuck, very smooth and clear, and it can also be broadcast live in high definition, and the picture quality is comparable to TV.

It is said that millions of computers are streaming online at the same time, and the quality of the viewing is guaranteed.

This makes Zheng Xiao appreciate this software very much.

His plan is simple: to cooperate with PPS to open up an online paid concert portal for MJ China on PPS Audio, and the audience only needs to pay 50 yuan to watch the live broadcast of MJ China's concert online.

With the current technology of PPS, Zheng Xiao's idea can be fully realized.

Therefore, Zheng Xiao actually didn't think much about selling the live TV broadcast rights to domestic TV stations from the beginning, so that there was no way to maximize the benefits.

Online concerts are broadcast for a fee, which was definitely a new thing in 2007, and no singer has ever tried this format. (To be continued.) )