However, after 2010, with the high development of online video, many singers have tried to do so. Pen % fun % Pavilion www.biquge.info

It is said that the effect is not bad.

Lin Jianxin smacked his lips when he heard Zheng Xiao say this, he knew that he wanted to lobby Zheng Xiao and ask him to sell the live broadcast rights of MJ China's concert to CCTV, and it was no longer possible.

"Teacher Zheng, I wish you success in your attempt!" Lin Jianxin said.

Zheng Xiao smiled: "Thank you, Mr. Lin!" However, Mr. Lin, although we can't reach a cooperation on the live MJ concert, I can give you the video of the MJ China concert for free ten times. How about you being able to broadcast the concert video the night after the MJ concert? ”

Zheng Xiao took the initiative to show favor and send some benefits to Lin Jianxin, which is also purposeful, he wants CCTV to help him broadcast more news about MJ concerts for free and increase communication coverage.

"Huh? Broadcast us a video of the concert for free? This, really? Lin Jianxin was very pleasantly surprised.

"It's true, Mr. Lin, but I also have a small request, I hope Mr. Lin can coordinate for us to broadcast more news about MJ China's concerts, if one or two can be broadcast on CCTV every day, it would be the best." Zheng Xiao smiled and made her request.

To have a good relationship with CCTV and maintain good cooperation, this is Zheng Xiao's consistent strategy.

The power of the imperial court is not a joke.

More than a dozen channels are on the stars, and the top ten channels on TV are all CCTV channels, and people's channels have a very fine division of labor, the quality of the programs is very high, and the comprehensive ratings in China are also far ahead.

If you have a good relationship with CCTV, you can truly realize the seamless dissemination of news.

At least in 2007, this was still an indisputable fact.

As for after 2010, with the strong rise of online media, with the popularization and development of smart phones, TV ratings are declining, and the influence of CCTV is also declining rapidly, it will be at least four or five years later!

Lin Jianxin was very excited.

Although he failed to get the right to broadcast the live TV of the MJ China concert, he was mentally prepared for it before he came: if he wanted to get the live broadcast right of the MJ China concert for a mere 10 million yuan, the possibility was really too small.

He felt that there was a good chance that he would return empty-handed.

He didn't expect that Zheng Xiao would give him the right to broadcast the video of ten MJ China concerts for nothing.

Even if it's a video broadcast, that's a rarity, okay?

What's more, as soon as MJ's concert ended the night before, CCTV could broadcast the video the next night, which could still attract a large number of viewers to watch, and it is estimated that the ratings will still not be too low.

Lin Jianxin thought that Zheng Xiao would give himself face, so he would have to repay this favor no matter what.

Therefore, when he heard Zheng Xiao's request, he smiled without hesitation and said: "No problem, Mr. Zheng, the MJ concert is originally a hot news point, everything that happens around this point affects the hearts of thousands of MJ fans, even if you don't say it, we CCTV will also actively report it, as long as it is the news of the MJ concert, CCTV will broadcast it on multiple hot channels at different times in the future, and strive to help you cover all people." ”

"Thank you, Mr. Lin." Zheng Xiao hugged his fists and smiled.

Being able to obtain the increase in the frequency and density of CCTV news reports with the right to broadcast the video of ten MJ China concerts, Zheng Xiao feels that this deal is worth it.

"You're welcome! It's me who should say thank you! Lin Jianxin said.

In this way, what might have offended people was later perfectly resolved with a happy result.

Sending Lin Jianxin away, He Wei came to Zheng Xiao's office.

"Mr. Zheng, Mr. Zhang of PPS called to ask, when will they start to promote that MJ's concert will be broadcast live on their platform exclusively? I told him that this needs to wait for all the concert tickets to be sold out before they can start to promote, Mr. Zhang is afraid that the time when all the tickets are sold out is too close to the opening of the concert, so that they can not fully publicize that PPS has the exclusive online live broadcast right of MJ China concert, which will affect the broadcast effect, and asked if they can be accommodating, so that they can roll out the publicity plan ten days before the opening of the MJ concert at the latest, so as to ensure that the publicity is in place, so that more people who are interested in the MJ concert can pay to watch PPS on PPS. He Wei said.

Wait for the concert tickets to be sold out before PPS publicity, which is also to ensure the realistic effect of the concert.

After all, the lowest ticket price for the real MJ China concert is still 800 yuan, while the online viewing is only 50 yuan. Chinese who are good at budgeting estimate that a considerable number of people will give up buying tickets to support MJ at the MJ concert because of this, and instead choose to watch online.

This is a very real problem.

He Wei's approach is also a very routine and normal practice.

But Zheng Xiao was very unimpressed with this.

Because watching a concert live is really different from watching live TV or online live broadcast. Regardless of whether there is a live broadcast or not, loyal fans will choose to buy tickets to enter the venue, and will never give up the opportunity to interact with idols more closely.

After waiting for decades for a concert at MJ, those high-end music consumers in China will never go to watch a live webcast.

Therefore, he smiled and said: "He Wei, you tell Mr. Zhang, they can carry out all-round publicity at any time." ”

When He Wei heard this, she was taken aback: "Mr. Zheng, isn't it too appropriate to do this?" I'm afraid it will affect the sales of our tickets. ”

Zheng Xiao smiled and shook her head: "He Wei, no, even high-end consumers in the capital are enough to support an MJ workers' concert, do the real rich people care about the ticket money?" Will true fans give up the opportunity to experience MJ's powerful performance? The live webcast will not affect the ticket sales of the concert. ”

He Wei frowned slightly, thought about it, and nodded lightly: "What Mr. Zheng said is very reasonable. ”

"Let them start spreading the word right away! Add a little more heat to the concert. Zheng Xiao said.

In 2007, it was the year of PPS's vigorous development, and their software installation increased exponentially, and it has almost become a must-have software for installation.

If they are promoted through their own channels, it will be of great benefit to the seamless promotion plan of the MJ concert.

This is also the main reason why Zheng Xiao hopes that PPS can join the ranks of promoting MJ's concert as soon as possible.

"Okay, Mr. Zheng." He Wei agreed, but she did not leave immediately, but said: "Mr. Zheng, you proposed to sell MJ concert tickets according to the ID number, and when the audience enters, the same way to check the ID card to check the admission plan, we found the relevant computer experts, experts said, this plan is relatively easy to implement, if we really do this, it should be of great help to eliminate scalpers." ”

Scalpers can be said to be Chinese characteristics.

As long as there are all kinds of ticket sales occasions that are in demand, there are such people and so on.

The concerts of well-known superstars are often hoarded by scalpers who hoard a large number of tickets, and then, they use the hoarded tickets to hype, often making an ordinary ticket several times more expensive. This is hurting the real fans.

The reason why Zheng Xiao wants to sell MJ's tickets by ID number is also to put an end to the harm of scalpers. (To be continued.) )