In short, after this advertising investment, the financial problem of the operation of "The Voice of China" has been solved. Pen % fun % Pavilion www.biquge.info

The next work is mainly to prepare for the draft, and the most important thing is to find and select outstanding students, which is a difficult task.

was able to sign all the sponsors of "The Voice of China", Zheng Xiao finally breathed a sigh of relief and put down his snacks.

The auction of all the sponsors of "The Voice of China" has been completed, and the next auction is the auction of the sponsorship qualifications of "MJ China Concert".

This auction is much more popular than the "Voice of China" sponsor qualification auction.

"MJ China Concert" also has a sponsor for each consumer goods category, and the starting price has reached 10 million yuan.

The price is really a bit high, but it still stimulates the bidding enthusiasm of many large enterprises.

The reason why everyone is so fierce is that this is almost like inviting MJ to be the short-term image ambassador of their corporate brand - after obtaining the qualification of MJ China concert sponsor, the temptation to use MJ's portrait in advertising for a certain period of time is really big.

Moreover, at present, the limelight of MJ's China concert has completely overshadowed the draft of Mango Channel's "Fast Man" and has become the hottest entertainment industry event in China.

It is expected that as the MJ China concert approaches, this popularity will only get hotter and hotter, and it is not an exaggeration to describe it as highly anticipated.

So, everyone wants to rub the heat.

Although Zhao Ziyue has already photographed the sponsorship qualification of the "Voice of China" drink category, he has not left, and he still wants to see the bidding situation of the sponsors of the "MJ China Concert".

As a result, he was frightened by the ferocity of the bidding.

The first major category of car sponsors auctioned between the Japanese boss Toyota and the German boss Volkswagen.

The auction price soared from 10 million to 65 million yuan, and finally Toyota got the final qualification for the sponsorship of the car category.

That's more than a six-fold increase in the reserve price of the auction.

Zhao Ziyue couldn't help but secretly rejoice, if he hadn't locked the naming rights with 200 million yuan in advance, it is estimated that Jia Duobao would definitely not be able to get the naming rights of "MJ China Concert".

Although JDB is very strong in the beverage industry, it is really only an insignificant existence in front of the world's top car brands such as Toyota and Volkswagen.

The auction of the second category of mobile phones is also a climax.

Joining the battle group are Nokia, Sony, and Samsung, the three overlords of the mobile phone industry. However, the competition between them is more rational, and in the end, Nokia won the sponsorship with 41 million. The boss of the mobile phone industry has defended his glory.

But Zheng Xiao knew that because of the decision-making mistakes on the smartphone, Nokia's glory days were about to become a thing of the past. Probably from 2009 onwards, it will be in a terrible recession and will collapse.

It's really a sad story.

All in all, the auction of the sponsorship of "MJ China Concert" was a great success.

The lowest auction price was 15 million yuan, the highest was 65 million yuan, and the average auction price was 34.3 million yuan, with a total of more than 540 million yuan in sponsorship proceeds.

This also set a new record for MJ's sponsorship fee for a single concert.

In fact, if the 540 million yuan is converted into US dollars, it is really not much, at this time, the exchange rate of the US dollar against the yuan is nearly eight yuan (about 7.73 yuan), at this exchange rate, it is less than 70 million US dollars.

Of course, if you count the 200 million yuan of JDB's title, plus ticket revenue or something, it will be almost 100 million US dollars in total revenue.

The gross revenue of a concert reached 100 million US dollars.

MJ is the only one in the world that has such a strong appeal.

Some may say, this, this can't be!

It's just a concert, how can so many big companies send money over like crazy?

However, considering that this is the first concert held by MJ in China, and the whole of China is boiling and eagerly awaiting, this concert has become the most high-profile event in the first half of 07, so it makes sense that the sponsors are so enthusiastically pursued, right?

In fact, before that, there were many global concerts held by MJ, and he didn't even care about the pay.

For example, MJ's 1993 Moscow concert, MJ didn't ask for a penny of remuneration, and performed on a voluntary basis!

People don't really value money that much.

Because this Chinese concert was handed over to Zheng Xiaolai to be fully responsible for all matters in the early stage, including commercial development, MJ was authorized to Dinghong Times, and Zheng Xiao also wanted to dig deeper to see how much commercial potential the MJ China concert that the Chinese people had been looking forward to for decades was, so he spared no effort to carry out commercial development.

The results have also been fruitful, even to the point of jaw-dropping.

After the auction, Zheng Xiao's office.

He Wei looked at the cooperation agreements one by one, sighed and said, "I really didn't expect it!" I really didn't expect it! MJ has such a big commercial appeal, and a concert can earn so much, 100 million US dollars! This money is given to a person who can step into the top rich class in China. ”

Zheng Xiao smiled and said in her heart, when the house price soars to a certain height in another six or seven years, you will find that you can buy a high-end villa and a half in the capital for 100 million US dollars.

That era will soon come.

He said: "This is also a good time to catch up, now our country's economy is in the golden age of rapid development, large enterprises continue to emerge, multinational companies have begun to attach great importance to the Chinese market, so the competition in marketing and publicity has become extremely fierce." MJ became famous at the age of 10, became famous all over the world in his 20s, and became a well-deserved king of pop in his 30s. He has held concerts in many countries around the world, and many of these concerts have become classics, shocking many people, popular on the lips of Chinese people, and making people deeply yearn for it. But unfortunately, he has never held a concert in China, which inevitably makes people feel that it is an irreparable shortcoming. Decades of anticipation, once realized, the passion of the Chinese people, is also reasonable, corporate brands see this, want to take the opportunity to promote themselves, carry the MJ China concert hitchhiking, is also normal, right? If MJ did come to China to hold a concert in 1993, I guess it would be good to be able to maintain it without losing money. ”

He Wei nodded in agreement: "Mr. Zheng is right, let's catch up with a good time." ”

"I estimate that the final profit of MJ's concert may continue to climb rapidly." Zheng Xiao said.

"What does Mr. Zheng mean that the right to live TV should also be sold?" He Wei asked.

"Yes, MJ has agreed to sell the TV rights to this concert! Moreover, it will not only be sold to our country's TV station, but also to other countries' TV stations, and this matter will be hosted by you and Mr. De Leo himself, can you see it? Zheng Xiao said. (To be continued.) )