Dong Ming couldn't sit still. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Before he came to participate in the auction, the marketing director of Wahaha Group asked him to find a way to win the sponsorship of the "Voice of China" drink category.

He hurriedly stood up and went outside the conference room to call the director.

Time was tight, and he had to report and ask for instructions quickly, and it would be too late to do so.

Just as he walked to the door of the conference room, he heard Jia Duobao quote again: "7 million!" "The price has soared again, and it has exceeded Wahaha's psychological price of 1 million.

Dong Ming felt that the tip of his heart was dripping blood.

He got out of the conference room, quickly called the director, and then succinctly explained the current situation.

The director listened, was silent for a while, and said: "The Voice of China' has a great chance of reaching the top of the ratings in the second half of the year and being warmly sought after by the audience, if it reaches the top of the ratings, it will increase by 200% on the basis of 5 million, which is 10 million, if the final auction price reaches 10 million, the final auction winner will have to pay as much as 20 million for sponsoring the show, which is a bit too high and far exceeds our budget." However, just giving up like this is also a bit unwilling, so let's do it, Dong Ming, I'll give you another boost, see if you can take down the beverage sponsor for eight million, if not, then forget it, let's give up! ”

With the director's instructions, Dong Ming hurried back to the auction site.

It was also at this time that he heard Jia Duobao raise the sign again: "Eight million!" ”

Dong Ming sighed in his heart, and said in his heart, Nima! We just got an authorization of 8 million, and you directly raised the auction price to 8 million for me, which is really depressing!

This is Chengxin who can't get along with me!

However, what made Dong Ming even more depressed was still to come.

After Zhao Ziyue shouted out the offer of eight million, no one shouted up below.

On the stage, He Wei, who presided over the auction, smiled and glanced at the audience and had already begun to ask for the last time: "JDB Company offers 8 million, is there any other company willing to pay a higher price?" ”

There was silence in the audience.

He Wei waited for a while, and then raised the auction hammer in his hand: "Eight million, the first time!" ”

Dong Ming's heart was beating wildly.

He was not reconciled!

He was so unwilling.

It happened to be stuck on the eight million that the director had just authorized himself, and if he gave up like this, it is estimated that the director would criticize him when he went back.

Therefore, Dong Ming gritted his teeth and said in his heart, maybe this is already the highest offer in JDB, right? It's better for me to raise another 50,000.

Maybe another 50,000 yuan, and this sponsorship qualification will be mine.

It's only 50,000.

Presumably, the director will not care that I exceed my authority, after all, there are not many overruns, and it is understandable to do so.

"Eight million, twice!" On the stage, He Wei was counting down, and she was already making a move to lock the auction.

Dong Ming held up the sign in his hand: "Eight million and fifty thousand!" ”

Zhao Ziyue was stunned when he heard this, turned his head and glanced at Dong Ming, he thought it was a certainty, but he didn't expect someone to stand up and add 50,000.

It's just that this extra weight is too unconfident, right? Add 50,000 at a time? It's gritting your teeth for support, right?

There was also a commotion in the hall.

"Yikes! It seems that Dong Ming just came out to ask their leaders for instructions and got greater delegation of authority from the leaders, right? Otherwise, he wouldn't have raised the price any more now. ”

"Is this the rhythm of Wahaha going to fight with Jia Duobao?"

"I can't see it, Wahaha will add 50,000 at a time, obviously out of stamina, I guess this will be their last attempt."

"Not necessarily, right? Although Wahaha has been generous in advertising investment, it has always been budget-conscious, and their price increase is also a strategy, right? After all, at the price of 8 million, it is already very high, and all companies will be very cautious when facing this situation, right? ”

Just when everyone was whispering, Zhao Ziyue raised the sign in his hand again: "8.5 million!" ”

Dong Ming added 50,000 at a time, but he didn't have the patience to play with him for 50,000 at a time. Anyway, the boss has made it clear that he will win the sponsorship of the "Voice of China" beverage category at any cost, so he might as well be fierce.

Zhao Ziyue completely shattered Dong Ming's last bit of hope.

He leaned back, pursed his lips, and said no more.

He Wei on the stage was very happy.

She originally thought that it would be good to increase the reserve price by another one million on the basis of the 5 million base price. Unexpectedly, it was a good start, and the first sponsor qualification was auctioned at a high price of 8.5 million.

She glanced at Dong Ming and saw that he was leaning back on the back of the chair, the sign was placed on the table, and his head was slightly lowered, obviously giving up and continuing to follow.

"JDB Company bid 8.5 million, is there any company willing to increase the price? If you are willing to continue to increase the price, please raise a sign! ”

He Wei asked three times in a row, and then made a final decision, and the sponsor of the "Voice of China" beverage category was determined.

"Congratulations to JDB! They got the sponsorship qualification of the 'Voice of China' beverage category! He Wei announced in public with a smile.

Zhao Ziyue also stood up and hugged his fists in salute.

The scene burst into warm applause.

Dong Ming's face was very depressed. He was in a very bad mood when he failed to win the sponsorship of drinks.

Although the next auction of the sponsorship of "The Voice of China" is not as fierce as the first one, it will also have to go through a lot of tug-of-war to determine the final winner.

In the end, a total of 16 categories of sponsors were determined through auctions.

The average auction price in each category reached 6.8 million.

All the companies that have won the sponsorship qualification need to go through the signing and payment procedures immediately, and at this time, the company can earn more than 100 million yuan.

Of course, if you wait until after the "Voice of China" fire, according to the agreement, the sponsorship cost of each sponsor will rise by 200%, and Dinghong Times can finally get nearly 300 million sponsorship income, if you add a unified 100 million, the first quarter of "The Voice of China" can earn nearly 400 million for Dinghong Times.

This is the unilateral income of Dinghong Times, not including the advertising sales revenue of Fujian Satellite TV.

This is already a huge success.

In the previous life, the first season of The Voice of China was not optimistic at first, although the advertising fee soared several times because of the popularity of the show, but the income of its production company Canxing was only one or two hundred million. It will not be until the second and third quarters that Canxing's income will skyrocket, reaching a maximum of about one billion yuan.

Now, through his own deliberate operation, the final profit of the first season of "The Voice of China" can reach more than 300 million, which is quite good.

Zheng Xiao is very satisfied with the predictable income of "The Voice of China". (To be continued.) )