Chapter 890: Market Positioning
On this day, Kunpeng Group held a grand celebration ceremony. Pen ~ fun ~ pavilion www.biquge.info because the whole launching process is very smooth, although the last fishing boat has no economic value, but it fully illustrates the excellent performance of the thruster.
At the celebration banquet, Tao Haibo, Lin Dong, and the two operators who were in charge of the development of the thruster this time became well-deserved protagonists. Tao Haibo was naturally very happy to see the good performance of the thruster he was responsible for researching and manufacturing, but as a scientific researcher, he didn't drink much, and after being toasted a few glasses, he got drunk.
The two operators went through a high-intensity test for nearly an hour, and naturally they couldn't drink a lot of alcohol, and they also used tea instead of wine at the celebration banquet, so Lin Dong became everyone's main target.
Because Changying Group became the owner of 5 billion, these workers who came out of the military industrial system felt the light, especially now that this thruster is the technology provided by Lin Dong, what Lin Dong did was not only equivalent to reassuring these people who had to withdraw from the original system because of military reform, but also let them see the bright hope for the future - although I don't know what the market situation of this thruster is, at least from their professional or semi-professional eyes, these things are very good, It's even much better than a lot of the military products they've seen before.
Since this is the case, and since this young man who has repeatedly created miracles attaches so much importance to this thruster, there is no reason to say that there is no market for this thing, right?
Based on this consideration, whether it is sincere gratitude or wanting to be familiar with Lin Dong, there is an endless stream of people who come to toast Lin Dong at the celebration banquet, even if everyone says to Lin Dong, "I did you at will", Lin Dong drank at least two or three catties of liquor after that cup!
With the strength of the wine, Lin Dong and Lai Tongguang walked out of the staff canteen one after another, Lai Tongguang originally wanted to take Lin Dong to the hotel to rest, but Lin Dong shook his head, and the two of them went to the reception room of the office building together.
"Today's launch test was a success, and you did a good job!" Sitting down, Lai Tongguang poured water for Lin Dong, Lin Dong said with a smile: "Although it is only a preliminary thruster, it is already very functional, and now it only needs to add some accessories to put it into the market, that is to say, our Kunpeng Group will be officially operated soon!" ”
Lai Tongguang handed the water to Lin Dong, poured himself another glass, sat opposite Lin Dong, and said with a wry smile: "To be honest, Mr. Lin, even if you don't come this time, I am ready to ask you for advice." In the past, when we made military products, we were all engaged in internal things of the system. The things that are produced are not worried about selling at all -- it can even be said that the production of things is not what we want to produce, but what we want to produce, but what the superiors ask us to produce, and now we have suddenly produced a thruster, and the development is successful, but we don't know where to sell it at all! ”
This is a legacy of the planned economy.
In the past 30 or 40 years, the non-governmental market has adapted to the development needs of the times, not only creating a large number of mature entrepreneurs and star enterprises, but also letting the businessmen of China know how to adapt to the market for development.
However, military enterprises and some monopolistic state-owned enterprises are not in this case.
Some state-owned enterprises are in a monopoly position, and they do not need to look for the market at all, and they are the only ones in the entire market, so there is no need to open up the market.
Military enterprises are very special in R&D and production, need to target special environments and special groups, and the product market scope is also small, so it has always been a troublesome thing to restructure. Of course, successful giants like Changhong are in the minority after all.
To be honest, if there is no 5 billion foundation of Changying Group, I am afraid that the placement of workers alone can collapse the factory!
After all, if a ship produced by the military industry wants to suddenly change to a civilian one, this intermediate process cannot be handled by ordinary technology.
Fortunately, the Kunpeng Group has taken the first step - when Dong Gong and Lai Tongguang first came to Lin Dong, they had already aimed at the technology in Lin Dong's hands, and at the same time they had already obtained the technology for the future development of the Kunpeng Group. That is to say, although there is no landlord, did not get the hole cards, but the cards in the hand are not bad, as long as the operation is done properly, it is not a problem to play a market.
"The idea of waiting for a demand is unacceptable!" Lin Dong said half-jokingly and half-critically: "Now it's a market economy, and I'm a person who studies history and engages in computer software halfway, if I can point you out your development path, you have to believe it, right?" ”
"I'm sure I believe it!" Criticized by Lin Dong, Lai Tongguang did not feel embarrassed, although the other party was young, but in just a few years, he has developed a 100 billion-level group, he must not be able to compare, Lai Tongguang is not good at anything else, at least he can see the situation clearly, he said with a wry smile: "To be honest, before you came, I also mobilized the workers in the factory, conducted training, encouraged everyone to go out and develop business, and also set the reward amount not low." But everyone is accustomed to sitting at home and waiting for food, thousands of workers, excluding front-line workers and technicians, really want to come out to engage in sales, accounting for less than 1 percent! ”
"It's still a matter of thinking." Lin Dong shook his head and said, "It's like many soldiers who stay in the army for a long time and don't want to change jobs. Some people love the army and want to continue to work, while others are accustomed to the simple life of the army and do not want to adapt to society. The same is true for military workers, some of whom feel that their thinking has been solidified and are more satisfied with their previous lives, while others feel that these changes are being made anyway, and it is nothing if they do not do it themselves, but in fact this kind of thinking is unacceptable. If you don't have a positive attitude, Kunpeng Group will not develop well! ”
Several other sub-groups of Changying Group, such as Tengjiao Group and Kunpeng Group, are all merged from the old factory. However, the original workers of Tengjiao Group are facing bankruptcy and their jobs are about to be smashed, and Lin Dong suddenly provides them with an opportunity to develop, and they must seize it.
Kunpeng Group is different, it has not reached the last step, life looks okay, it is no longer in the military industrial system, there is a bigger backer to take over, to be honest, the transition is very smooth, there is no need to cut the flesh and pain, and there will be no radical change without the pain of cutting the skin.
"I believe you can change the minds of the workers in the factory." Lin Dong said to Lai Tongguang: "Now what you have to consider is not only the future sales issue, but also the positioning of Kunpeng Group's products. If your positioning is not good, your development will definitely be limited, what is your positioning? (To be continued.) )