Chapter 979: Advertising Boom
Time has entered July in a blink of an eye, and Zhonghai in the middle of summer is quite hot, and everyone's hearts are inexplicably a little angry. Pen | fun | pavilion www. biquge。 info
The busy city life makes everyone's footsteps quite busy, busy going to work, busy getting off work, busy with housework, sleeping, a busy day usually doesn't feel anything, the sky is already dark, and it's time to go to bed again.
In this busy and hot July, the production lines of the five drugs of Longteng Group have all been debugged and all entered the assembly line production, and the newly produced drugs and health care products are hoarded in the warehouse, piled up.
Longteng Group did not rush to push the drug into the market, but began to prepare a long-term marketing plan, the funds were frantically smashed in, for a time, all the advertising channels, all the places that can be promoted, all are the advertisements of several drugs of the Longteng Group.
Of course, after the production of this product, the name was changed, and the beauty pill was changed to Ice Muscle Jade Skin Pill, and the body strengthening pill was changed to health serum.
Inherited from the ancient prescription of Yaowang......
Best drug in history......
Recreate a beautiful woman......
Strengthen the body, nourish yin and aphrodisiac......
All kinds of advertisements have appeared on TV, newspapers, the Internet, car advertisements, mobile TV in buses and subways......
Busy people were suddenly shocked to find that this Longteng Group, which had never heard of before, seemed to have launched several new drugs at once, and the advertisements were overwhelming like a wave, so that busy people could see the advertisements of several new drugs of Longteng Group anywhere.
Although people are still skeptical about the sudden emergence of the Longteng Group, these new drugs that suddenly appeared, after all, in recent years, health care products and beauty products have emerged in an endless stream, and the advertisements are all good, but the real effect is to disappoint many people and disappoint again.
But even so, there are still many people who are a little faintly tempted, because as long as you think about it a little, the companies that can make such strong publicity are definitely strong large companies, is CCTV prime-time advertising so easy to get, will it be cheap? The advertisements of various local stations of Zhonghai Satellite TV are overwhelming, and the most awesome thing is that the advertisements have been played so fiercely, but this product has not yet been listed!
Youth, vitality, July 15, we will see you or leave, available in major pharmaceutical pharmacies, and can also support online ordering!
Look, people's products haven't been listed yet, and the momentum has been overwhelming, can it not be strong?
Those who hurt their wives are already thinking, when the time comes, buy a few boxes of that ice muscle jade skin pills, and give them to your wife to eat, even if it doesn't work, you will definitely be happy to give it to your wife, didn't it say above, during the new product launch, is it a five-fold promotional offer, although it is slightly expensive, but it can be so arrogant and domineering to advertise, how much it should have some effect.
Those who are filial also consider whether to buy some of this health essence to give to their elderly parents, health care products, even if they don't have much effect, there will be no bad things after all, and it's always good to try.
At this time, there are also some advertising soft videos about Ice Muscle Jade Skin Pills on the Internet, which is very simple, it is a woman's change after taking Ice Muscle Jade Skin Pills, and she does not use makeup to beautify her, she is a real ordinary woman, obviously her complexion has become better after a course of treatment, and it seems to be a little more shiny, after three courses of treatment, the whole person's mental outlook looks like two people, and the skin is also tender and smooth, although this soft video is not exquisite, but it has caused many people to be surprised and suspicious.
Is this true?
Every woman wants to be more beautiful and more beautiful, but they also know that many things are congenital and cannot be changed, except for plastic surgery, but people's complexion, complexion, radiance, appearance, pores, brown spots, etc. can be changed.
Under the overwhelming advertising impact, basically every Zhonghai person has seen and heard the product advertisement of Longteng Group, although few people believe it thoroughly, but there are countless people who already have a plan in their hearts, and when the drug is on the market, buy a few boxes and try it.
Let's try it anyway.
……
In Longteng company, everyone's hearts have been raised, although everything is being implemented in an orderly manner according to the predetermined plan, and the product has reached the last step of the market, but in the end, can the product be sold hot?
In the early stage, Longteng Company acquired the fifth pharmaceutical factory, various channel investment, various advertising investment, company operation investment, etc., if the sales can't start, what can be done?
Some of the employees who enter the Longteng company pay attention to the high treatment, and some pay attention to long-term development, but in any case, everyone is busy, and they gradually have a sense of belonging to the company, and everyone expects the company's product sales to be hot.
Although the chairman has never been in charge of things, when he enters the company, he has double his salary and red envelopes, which is enough to make every employee grateful.
Company high-level meetings.
General Manager Cao Weiyang presided over the meeting, Yang Hao and Sun Xuanyue also attended as vice chairman, originally it was supposed to be presided over by Chairman Yang Hao, but in the first high-level meeting, Yang Hao threw this matter to Cao Weiyang, he just listened to the side, lazy style at a glance.
Although Yang Hao is lazy, he rarely even speaks at high-level meetings, and most of the time he listens, but no one dares to ignore Yang Hao, on the one hand, because of Yang Hao's identity as chairman, and on the other hand, Yang Hao's several shots.
When Yang Hao first met with the twenty senior managers assigned to him by his aunt He Shishi, Yang Hao once said that he would leave things to professional people to do, and he, the chairman, would also serve everyone, if everyone needed help, whether it was financial or other difficulties, they could find him.
Not to mention the funds, Yang Hao is the chairman, the only investor, of course you have to find Yang Hao where you want to use the money, and Yang Hao is indeed very generous, as long as you say what you want to do, how much money you want, as long as Cao Weiyang also feels that you should do this, then Yang Hao will be happy to give instructions, and then the finance department will also happily transfer the money.
Even if the use of some money may not have much effect, or the extent of giving it a try, Yang Hao did not hesitate to give instructions.
Try it, try it, how much it is, take it and spend it!
Yang Hao's boldness and generosity made the company's senior management a little frightened, because such Yang Hao really didn't look like a shrewd leader, but like a bold nouveau riche.
It's just that under Yang Hao's refreshing money offensive, many things that were originally difficult to do were solved in the shortest possible time.
Of course, not everything can be solved with money, especially on the side of the planning department, under the goal of achieving the overwhelming bombing effect, they will inevitably spend a lot of money to grab the prime-time advertisements of the TV station, especially the advertisements of ice muscle jade skin pills and health serums, because most of the people who watch TV now are women and middle-aged and elderly people, and there are really few young people who watch TV, but how can prime-time advertisements be so easy to take?
The people in the planning department broke their legs, and they couldn't figure it out, and finally mentioned it with some shame at the regular meeting, after Yang Hao asked clearly, he immediately took out his mobile phone and started to call in front of everyone, after a few phone calls, the matter was finalized, and the TV station changed its previous attitude and enthusiastically asked them to take the commercial film to the TV station to discuss the details.
Similar things have happened a few times, as long as these people put forward problems that cannot be solved, Yang Hao is to solve them on the spot, these high-level people listen to Yang Hao's call, some are calling their friends, some are calling the city, such as the deputy mayor, and some are calling the elders, but no matter who they call, Yang Hao's tone is very calm, there is no taste of groveling and begging, and every time he makes a phone call, the basic things are solved immediately, very quickly.
While all the senior executives were happy, they also really understood the meaning of what Yang Hao said first, you are professional, and I will help you solve other problems.
The high-level executives who have seen Yang Hao's huge energy are more and more confident in the future.
A company leader who is not demanding or even very talkative, a boss who is not stingy or even very generous, and a boss who does not dictate and gives full freedom......
The leaders of the major departments reported the progress of the things they were responsible for in turn, and there were several problems in the middle, which needed to be dealt with collaboratively.
Cao Weiyang made a summary, and made the next few days of work arrangements, especially the planning department to continue to persevere in the all-round advertising bombardment and do a good job of product feedback after the launch, and according to these feedback to make further channel promotion, in addition to the relevant departments responsible for product distribution, must work together, must be on July 15, all well-known pharmaceutical outlets must have Longteng Group products, and at the same time online shopping this piece must also be grasped, because it is likely that there will be a rush to buy frenzy next.
After Cao Weiyang gave instructions on the work of various departments, he finally asked Yang Hao if there was anything to say, and all the high-level eyes were focused on Yang Hao, with blazing eyes, full of hope and expectation.
Yang Hao straightened up from the chair and chuckled: "Everyone's work is very good, better than I imagined, you are all professional, well done, three months of hard work, overtime, staying up late, running, everyone has sweated a lot, spent countless energy, our products are about to go on the market, I definitely have reason to believe that our products will be a blockbuster." ”
"I don't like to talk nonsense, everyone's hard work in the past few months, I have seen it in my eyes, although I am quite idle, but it is your busyness that has my leisure, so let's work hard, the first stage of victory is in front of you, the red envelope that is said to be good is in front of you, 5% of the shares are already in front of you, since I said it, then absolutely do it!"