If a few days ago, the media was still discussing "The Weakness of Human Nature" and the single album of "Billie-Jean", then now, when the first sales of "WORLDS" were announced, the limelight of the two was suddenly suppressed without resistance.

Perhaps, "The Weakness of Human Nature" will build a huge influence in the years and decades to come; Perhaps, the single album of "Billie-Jean" will break the world record sales record in the future and create a myth in the entertainment industry, but at this moment, they are not as dazzling as this "WORLDS"!

The impact is too great!

And it was such a huge impact from the first release!

Future...... Unpredictable!

"People's Daily Online" - "The sudden rise of "WORLDS"! ”

This morning, Yuye announced the first issue of its first magazine, WORLDS, which caused a sensation in the industry and beyond.

30.65 million copies!

To be more specific, it is 30,655,941 copies!

Prior to this, as far as the editor knows, the highest-selling magazine in China is the 25-year-old magazine "Reading", which has sold more than 18 million copies per issue.

However, "Reading" is a semi-monthly magazine, with a semi-monthly issue, and its weekly sales are only more than 9 million copies.

"Under Heaven", also a weekly magazine, has maintained sales of 12 million copies per issue in recent years.

Obviously, this record was broken without mercy.

Even if we only count the sales of "WORLDS" in China (because "Tianxia" is only distributed in our Huaxia), it also has 21.54 million sales, which is far from being comparable to "Tianxia" with 12 million.

Not to mention the 30.65 million weekly sales of "WORLDS".

Many netizens were shocked and incomprehensible about this, but in the editor's opinion. This is completely 'unexpected, reasonable'.

"Tianxia" is a comprehensive digest magazine, we look at "Tianxia", we look at the articles inside, and there are many magazines like "Tianxia" that publish articles in China. There are also many of them that are hugely influential.

For example, "Reading", "Reading", "Slow Steps", "Funny Stories", "Chatters", ......

When we want to buy this type of magazine, we will choose one or more of them, depending on the taste.

No matter how high the purchase rate of a magazine is, how high can it be?

But Yuye's WORLDS is different.

True. We also have a lot of comic magazines in Huaxia, but to be honest, the comics serialized on them are very different from the comics written by Ye Yu on "WORLDS" in terms of level.

And when the difference is so large, the impact of the difference in taste becomes very small.

You know, before that, there were many comic fans on the Internet who said that after watching Steel Forge and Gintama. I can't read other comics on the market anymore, and I feel that the level is too low.

No doubt. The readership of Digest magazines is larger than that of comic magazines, but there is no doubt that the percentage of comic magazine readers who will buy WORLDS is much higher than that of Digest magazines!

It was WORLDS's high purchase rate among comic magazine readers that created its sales myth!

With that out of the way, let's move back to WORLDS.

Prior to this, except for a few people such as Ye Yu himself. I'm afraid that very few people would have predicted this - in the field of Chinese periodicals and magazines, the position of the number one advertising platform has changed hands overnight!

Yes, that's right!

It's no longer "Reading" or "Under Heaven" (according to the sales volume, it's "Reading"; In terms of weekly sales, it is "Under Heaven"). And it became "WORLDS", which was just released a week ago by Yuye Company!

Moreover, in terms of weekly sales, it is several times surpassed!

Such a sudden change is unexpected, for those companies that often advertise in magazines.

This is especially true for companies that advertise in manga magazines.

This means that companies need to make significant adjustments in how they invest and deploy their advertising spend.

Even, because of this "WORLDS", the advertising costs of many magazines will be affected and decreased, because there is a magazine that has far more influence than them.

And for some comic magazines in the past, it can be described as a devastating blow.

With its influence plummeting and sales plummeting, many established and powerful comic artists and potential newcomers (especially the latter) have made WORLDS their preferred submission......

For them, in this turbulent time, where does the future go and how should they be positioned?

For those companies who are interested in the Chinese market and the island market and want to advertise on WORLDS, how to choose, how to deploy, and how to plan? ”

……

"But it's not very good." Ye Yao flipped for a while and made an evaluation.

Ye Yu rolled his eyes and said, "A magazine of about 300 pages, 7 yuan a piece, how good quality do you want?" ”

Yes, that's right, a thick WORLDS book is about 300 pages, and Yuye Company only sells it for 7 yuan a copy.

In China, in the past, comic magazines were almost 100 to 150 pages, selling for 5 or 6 yuan a copy, Yuye Company's WORLDS has two to three times the number of pages, and the comics in it are even better than other comic magazines, I don't know how many times, but - only sell 7 yuan!

As a result, in order to control costs, the quality of the paper naturally has to be reduced.

Yuye Company uses recycled paper, of course, it is a relatively good quality recycled paper, not as good as ordinary paper, but better than ordinary stall pirated books.

This is due to the cost consideration, but also to the environmental consideration.

With a circulation of 1.6 billion copies a year, each book has about 300 pages, 150 sheets of paper, and may even add more pages in the future, which would be too damaging to the environment if recycled paper was not used.

Therefore, Yuye Company also specially acquired some paper mills with a high level of technology.

However, even this kind of paper quality has actually exploded the JUMP of the previous life.

In my previous life, JUMP was about 400 pages, and it was sold for 240 yen a copy in Japan, which may cost more than a dozen yuan to convert into RMB, but you must know that in Japan, it costs 7 or 800 yen to eat a bowl of ramen!

In addition, Japan has strict environmental protection requirements and a lack of resources, so JUMP also uses recycled paper, but it is not very good quality recycled paper, and the quality of the paper is ...... It's like toilet paper, and the printed manga pictures are a little blurry (the manga you see on the Internet is clear because it's been retouched), and there are a lot of advertisements in it, which is a magazine that you throw away after reading it in Japan.

"That's right, 7 yuan and 300 pages, and there are color pages in it, so that's the quality." Ye Yao said.

- (To be continued.) )

PS: Thank you for the lazy cat 100 reward, "Mu Yihan" 100 reward, "Liu Lijin, Dongshan Village, Ningxiang County" 10 reward.