Chapter 424: A Terrifying Money Making Machine!
"The price of a magazine published once a week is too high, and the number of people who buy it will be greatly reduced. Moreover, the main consumer group of comic magazines is teenagers, who have no source of income. 7 yuan a book, 1 yuan a day, plus the level of comics in "WORLDS" is higher than others, everyone is still willing to pay this money. No matter how high it is, many people will have to think about it. Ye Yu said, "This is the price set by the company's department after investigation and research." Oh, it's a questionnaire or something. ”
"How much does the island country sell?" Ye Yao asked curiously.
She has the Chinese version in her hand.
"Island country, sell it for 350 island currency." Ye Yu said.
In the previous life, a 400-page JUMP sold for around 240 yen.
Due to the high price level in Japan, the printing cost plus the dealer's commission, JUMP sells at such a price, and its publication is almost unprofitable.
It makes money by charging advertising fees, and publishing a single volume after the comic becomes popular.
As for why JUMP was sold so cheaply in the previous life, there are also many people who speculate, and some people even think that it sells so cheaply and the quality is so poor, in order to make the single volume easier to sell, after all, JUMP is the kind of quality that is thrown away after reading, and for those comic fans who want to collect a certain comic, they don't have the collection value at all, so they have to buy a single volume.
For this statement, Ye Yu scoffed.
It's simple – no matter what quality JUMP's paper is, it's not collectible!
One reason is enough - thick! Too thick!
For example, if you want to collect One Piece manga by collecting JUMP, how many JUMP copies do you have to collect?
One book is only one word!
And JUMP is 400 pages long!
How many bookshelves are you going to buy?
Don't take up space? Even if you don't take up space, don't you think it's super troublesome to look it up or re-look it?
So. No matter how high the quality of JUMP's paper is, people who want to collect manga will still buy a single volume.
Unless the person wants to collect JUMP.
In JUMP1973, it was sold for 130 yen, but after more than 40 years, it has risen to 240 yen, and it is still because of competition.
In Japan in the previous life. The three major weekly shonen manga magazines - JUMP, Magazine, and Sunday - have been competing fiercely.
Admittedly, most of the time, JUMP is firmly in first place, but it has two rivals staring at the bottom of its throne all the time.
In Japan, manga magazines are almost all priced at this price, and the Japanese are used to it, so no one dares to increase the price arbitrarily.
But the world is different. The level of comics in this world is low, and Yuye's "WORLDS" has exploded other comic magazines, and it can be sold at a higher price, so the price of 350 island dollars was set.
When the price is higher, the paper quality and print quality can be higher than that of the previous JUMP, and the number of advertisements in the magazine does not have to be as frantic as the previous JUMP.
Of course, this price is not set by Ye Yu.
Unlike regular books, weekly magazines like WORLDS are published once a week. Moreover, the price of magazines generally does not change for several years, so it is naturally impossible to set prices arbitrarily.
The price of 350 Island Dollars. It was also decided by Yuye Company after investigation and research.
It's 50 to 100 island coins more expensive than other comic magazines, but the comics on WORLDS are better, the paper quality is better, the printing is clearer, and there are fewer ads, so it's still within the range of island people.
Of course. The first point is the most critical.
Although the first point alone is enough to make "WORLDS" more expensive than other magazines, it cannot but consider the feelings of readers and the corporate image, so the reading experience is improved in terms of paper quality, printing quality, and number of advertisements, so that readers in island countries feel that it is more worthwhile.
In addition, Yuye has also increased the remuneration for the single page of the selected manga manuscripts. Awards such as the Newcomer Award have been set up, and bonuses are set up that are higher than those of other companies to attract potential newcomers to submit.
"Brother, how much profit can you make in a year from this WORLDS magazine?" Ye Yao asked.
She remembered that Ye Yu originally said that this magazine was the most commercially valuable of the five "ones", and the final profit of the single album "Billie-Jean" was conservatively estimated to break 10 billion Chinese coins, and she was a little curious about how much profit this "WORLDS" could make in a year.
How much profit can be made in a year?
Ye Yu smiled, his smile was a little emotional.
……
Looking at the news report in front of him, Du Lianggong felt that his brain was a little unable to turn.
Ever since he learned about the first issue of WORLDS, he's been curious about one thing – profits!
How much profit can the annual sales of 1.6 billion copies bring to Yuye Company!
Although the actual results are not yet available, this is obviously estimateable.
The most accurate estimate is definitely from Yuye Company, but Yuye Company will not publish it, and it is not a listed company, so it has no obligation to publish this information. Furthermore, even if it is a listed company, it is only announced in annual reports, semi-annual reports, quarterly reports and other statements, and it is not necessarily announced in such detail.
However, the fact that Yuye Company does not announce it does not mean that it cannot be estimated.
No, some news outlets are estimating its profits.
"As we all know, the books published by Yuye Company are best-selling, so they have strong bargaining power, and the discount given to dealers is higher than the general discount in the market. As far as the editor knows, in "WORLDS" magazine, the discount given by Yuye Company to dealers is 20% off, which is quite high.
And how much does WORLDS cost?
The printing cost of a typical book is about 25% of the selling price, but this WORLDS book is clearly not.
It has a lot of pages, because it is a comic, so the ink used will be more, plus there are some color pages, the price is very cheap, but the paper quality is poor, according to the news from the editor, the printing cost of "WORLDS" accounts for 45% in China, and 60% in the island country.
The price levels of the two countries are different, and the prices of raw materials are different, so there are differences.
In addition to the cost of printing, it is the remuneration.
The remuneration for comic magazines is not given to the author, but is calculated by the number of pages.
In Huaxia, new authors are generally 200-250 yuan a page, old authors can generally reach 300-400 yuan a page, and popular authors can generally reach more than 500 yuan.
The editor has no way of knowing how much each author gets for a single page, but even if Ye Yu gives 1,000 yuan a page, compared to the weekly sales of 30.65 million copies, what is the single-page remuneration?
Obviously, it doesn't matter at all.
Besides, it is impossible for Ye Yu to give each author 1,000 yuan a page, after all, among the comics serialized on "WORLDS", only 7 comics were written by him, and the other comics are still a lot worse in terms of level.
In short, we don't consider the cost of remuneration because it's too little.
The price of "WORLDS" Huaxia is 7 yuan, the dealer takes 20%, and the printing cost accounts for 45%, so the profit of Yuye Company is 7 * (1-20%-45%) * 21.54 million = 52.773 million Huaxia coins!
And what about island nations?
The price of the island country is 350 island currency, the dealer takes 20%, and the printing cost accounts for 60%, so the profit of Yuye Company is 350 * (1-20%-60%) * 8.75 million = 612.5 million island currency, which is converted into about 33 million Chinese dollars!
A total of nearly 86 million Chinese coins!
Well, maybe some readers want to say, this is pre-tax.
Then, after we calculate the tax, the Chinese corporate income tax is 25%, 52.773 million is 39.57975 million after tax, about 40 million, and the island country is 34.62%, 612.5 million island currency after tax is 400452500 island currency, about 400 million, converted into about 21.54 million Chinese currency!
That is to say, it is about 61.12 million Huaxia dollars after tax!
But this is not an annual profit, nor a monthly profit, but a weekly profit!
52 weeks a year, that's more than 3.17 billion after tax!
But is that the end of it?
No! It's not over yet!
What about the advertising fees charged by Yuye Company?
Didn't count!
And how much is WORLDS worth for the impact it has added to comics? (The two most direct points - the increase in the sales of single row rolls, and the best-selling of peripheral products!) )
Didn't count!
The island nation announced this year that it would reduce its corporate income tax to less than 30% within five years, which in turn would be an increase in profits!
But - it didn't count either!
"WORLDS" - Yuye Company's terrifying money-making machine! ”
Seeing the results calculated at a glance, Du Lianggong was stupid! Netizens are also stupid!!
- (To be continued.) )