Chapter 994: The Way of Cultural Management

After listening to Zhang Zheng's words, Liu Shaodong smiled: "Haha! I said, Brother Zhang, is this the truth of yours? ”

Lei Shuyan interjected: "Although this sentence is not true, it is very reasonable. Not long after the end of the Cultural Revolution, intellectuals' ideological concepts have not changed, and it is true that they are proud of themselves and ashamed to talk about money, but it is not necessarily necessary to say that they have a grudge against money. Money is not everything, but no money is impossible, just like this event, without money, even the basic problems of itinerary, accommodation and dining can not be solved, so how to carry out the follow-up work? ”

Zhang Zheng said: "In developed countries, cultural projects are operated as an industry, such as broadcasting, film and television, publishing, newspapers, books and periodicals, distribution, audio and video, performing arts, training, etc., there are special companies, responsible for the production, packaging, production of these projects, push to the market, once entered the market, these cultural projects have commodity attributes, this special commodity, in people's paid consumption, naturally achieved a double harvest of social and economic benefits, to that time, Are you still afraid of not having a source of funding? ”

Li Lao said: "The idea of operating culture as an industry is very novel, but because everyone's ideological awareness of culture is still stuck in the past understanding, it is estimated that there will be great resistance to implementation." The Fourth Congress of Chinese Art Workers will be held on the 30th of this month, and I will try to raise this issue at the meeting to see what everyone's opinions are. ”

"Elder Li, Sister Wang, are your Federation of Literary and Art Circles and the Writers' Association relying on state funding now?" Zhang Zheng asked.

"Yes, completely dependent on state grants." Li Lao said.

"I dare to say that except for a few best-selling authors, your income must not be too high, especially in the poetry industry, it should be worse, Shaoshao, Gu Cheng, Brother Huhai, you are all famous young poets now, but I dare to say that your income situation should not be too ideal." Zhang Zheng said.

"You're right, the art world is like this now, the income is not high, because the audience of poetry is very narrow, the economic benefits are even worse, and I basically live on that dead wage." The poet Huhai said.

"How much is the monthly salary?" Zhang Zheng asked.

"Less than $30." Kokaido.

"Therefore, the cultural system of Huaxia must be reformed, corporatization, collectivization, will be the development direction of the cultural industry, only large-scale development, in order to make the cultural industry bigger and stronger, in the near future, the cultural industry will become the country's emerging pillar industry, by that time, the output value of a province's cultural industry will reach billions, tens of billions of yuan, your wages will be ten times the current one, dozens of times, hundreds of times." Zhang Zheng said.

"Xiao Zhang, you have drawn a big pie for us, although I don't know if it can be realized, but it is indeed very tempting." Li Lao said.

"It's not about painting bread to satisfy hunger, it's completely achievable. Of course, if we continue to implement a planned economy and rely entirely on state funding, it will be difficult to achieve this. If, in accordance with the law of the market economy, we carry out enterprise restructuring, increase the autonomy of enterprises, and arouse the enthusiasm of employees, the economic efficiency of the cultural industry will be greatly improved, and wages will naturally rise. Zhang Zheng said.

"I hope so."

"Brother Zhang, you haven't answered the question of why you have a free meal for life in Juquande?" Wang Xiaoni said.

"That's right, on the evening of the 10th, flight attendant Zou Shiqing took me to Juquande Roast Duck Restaurant and invited me to eat roast duck, because I was the first time to taste authentic Jinghua roast duck, I was happy, so I made up a crooked poem praising roast duck, I didn't expect to be eaten in the restaurant by the Tibetan old-timers and the general manager of the hotel, Brother Yang, heard it......"

"Wait, you're talking about the old gentleman of the Zangke family?" Elder Li asked.

"What Elder Li said is good, but there is also Mr. Zhu Ziqi with him."

"Oh, they are very respectable old-timers in our poetry industry, and being able to meet them shows that you are very destined. Xiao Zhang, you go on. ”

"I don't know what happened to a few old-timers, but this poem is good. Especially, when they knew that the two of us were anti-hijacking heroes, Brother Yang decided to give us both a free meal on the spot, which made us very embarrassed at that time. Zhang Zheng said.

"Oh, I see. But I'm not interested in whether the meal is free or not, I just want to know what kind of poem you wrote at the time. Can Brother Zhang say it so that everyone can enjoy it? Wang Xiaoni asked.

"I think it's better to forget it, it's just a casual nonsense, is there anything worth appreciating?" Zhang Zheng said.

"Since you can get the affirmation of the old-timers in the poetry world, it means that this poem should have a certain level, Xiao Zhang, don't shirk it, just say it and let everyone see it." Li Lao said.