Ye Haodong: "After signing the contract, I will show you the strategy, and then everything will be understood, and I can also add that within three years, if the newly established group cannot reach the scale of more than one billion in total assets, I will invest all in vain, and I will unconditionally withdraw from the new group." ”

Song Hao pondered for a long time, and finally made up his mind: "Okay, it's decided, I'll arrange a lawyer to draft the contract." ”

Ye Haodong laughed: "Happy! Why don't you go back and discuss it with your family? I know you're different from me, I'm a real Yiyantang here, but you're the whole family behind you. ”

Song Hao is very sure: "Tianyi Pavilion was founded by myself, it is not a family industry, you kid has this pride, I can't let you underestimate it as an elder, I can call the shots in this matter now, besides, as long as the contract is drafted according to the conditions you proposed, it will really be lost, and I will not suffer any loss at that time, I will not dare to sign such a contract, then I have been in vain in the past ten years." ”

Ye Haodong and Song Hao shook hands: A word is a certainty!

Five days later, in Gangcheng, Zhu San'er accompanied Wang Lin and Jiang Lan, and the three of them took a check of 200 million yuan from the farmer with a power of attorney signed by Ye Haodong. Five days later, at the Cedar Hotel in Steel City, Jiang Lan, on behalf of Ye Haodong, signed an agreement with Song Hao to invest in the establishment of a new Tianyi Pavilion catering and accommodation chain group. The main content of the agreement is basically the same as what Ye Haodong said. Zhu San'er finally took out the strategic plan drafted by Ye Haodong himself, Ye Haodong's plan, the new group's future specific business methods and business direction, as well as many details, including daily management, logistics, advertising planning, made a very detailed plan, the most important one is that he pointed out the future expansion strategy of the new group, that is, to take the road of merger and chain. More than 10,000 words were sprinkled, and although the words were as brief as possible, they still wrote so much.

In fact, most of these contents can be thought of by Song Hao, but there is a saying: Good scriptures can be read crookedly by monks with crooked mouths, good methods and ideas may not be successful, and the most important part is to see who the person who implements it is. He actually values Ye Haodong's ability and courage more. Of course, the most important thing is the whole plan, whether it is successful or not, he has little to lose. Tianyige's existing resources and business strategy have made Tianyige's development reach a bottleneck period, and he is also in urgent need of change.

In May 1998, the first store of the new group was officially put into trial operation. On May 18th, the first to start trial operation was the Gangcheng store built by the senior management of the new group. The first two sectors to start operations were the fast food industry and the hotel industry.

Prior to this, Zhu Saner presided over a lot of specific work on behalf of Ye Haodong. After the establishment of the new group, most of the chain stores under the original Tianyi Pavilion will be closed, and only the five stores that have occupied the highest point of the catering industry and outstanding profitability in major cities in the province will remain. The other seven nine-storey building stores in the province are all divided by floors, and the first and second floors have been renamed as Xiangliuke mass restaurant chains, focusing on the customer base of low-level vendors and migrant workers, as well as white-collar workers who are short of meal time every day, with the main project of operating popular fast food.

The third floor was renamed the pilgrim vegetarian chain store, mainly engaged in high-end vegetarian food, invited the province's famous vegetarian master to preside, and hosted a variety of Buddhist and Taoist academic conferences, and strive to make the pilgrim stay the most authoritative and authentic vegetarian vegetarian in the province.

Above the third floor, all the accommodation department will be changed to Keliuxiang, and the main service objects will be placed on those who cannot afford to live in a large hotel but are unwilling to live in a small hotel, and strive to become the first choice for this class of people who stay in other places. It is necessary to make it comfortable for customers to live and eat conveniently and cheaply. Ye Haodong's investment of 200 million yuan focused on interior decoration and renovation, new employee recruitment and training, as well as advertising investment, and these were all driven by the strong energy of the Song family, which was carried out quickly and smoothly. Among them, the most noteworthy is Ye Haodong's several publicity and planning activities.

In order to become famous, Ye Haodong held a public cooking competition in the public catering department of Xiangliuke, and the participants were mainly new students trained by various chef schools, these people are young and creative and the salary is not high, and it is easier to be attracted by the opportunity to become famous, and it is easy to manage in the future. The judges of the competition are mainly low-level workers from all walks of life who have lived near the new store for a long time. And in the activity, the employees shouted out: three yuan to eat, five yuan to eat well, ten yuan to eat, three districts to eat full of fragrant slogans. At the end of the Chef Competition, the first step is to select the right chef, followed by three consecutive days of free experience, during which customers will confirm the business commitment of the company to introduce new dishes every day and eat hot meals within two minutes of entering the restaurant.

A series of fresh and bold moves made the name of Xiangliuke appear in the newspapers a few days before the opening, and the streets and alleys of the main commercial street of Steel City were spreading this novelty. Ye Haodong copied the starting model of a foreign fast food chain, combined with his own creativity, and researched this set of publicity plans to spread rapidly in the steel city. On the day of the official opening of business on May 18, Song Hao's father and son and Zhu San'er were nervously attending the opening ceremony. Three or four months of preparation, seven store renovations, and more than 100 million yuan of investment, all depend on the effect of this first day.

It is not an exaggeration to describe the grand opening day with a sea of people. The steel city, which gathers a large number of low-level people, has such a strong need for this kind of cheap, convenient and delicious catering service, and Ye Haodong's idea is so in line with the needs of the times.

Since the first fast food was sold at 11:08 p.m., the entire Xiangliuke fast food department on the first floor to the second floor has not stopped. From three-yuan noodles to ten-yuan dumplings, from the three-yuan area with home-cooked dishes to the ten-yuan area with mid-to-high-end meat dishes, from pastry chefs to stir-fry chefs, there are people waiting to eat at every counter. This made Song Hao look both happy and sad. Finally, this way of dining is really fast and convenient, the crowd piles up quickly, and the disperse is not slow, the people who finish eating are gone, and the service staff pushes the cart to clean up the table quickly, and someone has already sat on it. Those who came and left, the constant stream of people lasted until two o'clock in the afternoon, and at dinner, the situation began at five o'clock and was not quiet until eight o'clock in the evening.

Song Hao nervously came to the finance office to inspect the profit statement counted in one day. After 10 o'clock in the evening, the accountant finally counted the income and expenditure data for the whole day. A total of 29,000 yuan worth of meat, eggs and fish raw materials were consumed throughout the day, 13,000 yuan of raw materials for vegetables, 2,800 yuan for oil, nearly 1,000 yuan for seasonings, about 20,000 yuan for flour and rice, about 16,000 yuan for 112 employees and various tax expenses, and because the property belongs to the company, there is no rent cost, and the total main operating cost for the whole day is about 82,000 yuan, and the total operating income for the whole day is 197,800 yuan. That is to say, in the business hall of only 2,000 square meters of upstairs and downstairs, a net profit of more than 100,000 yuan was generated in one day, which was still not as Ye Haodong said.

With the success of the first store in Gangcheng, six other stores in the province also opened successively, among which the results of the two stores in Liancheng and Fengcheng were even better than those in Gangcheng. The Fengcheng store, which has the highest daily profit, has a one-day profit of 180,000 yuan.

After a month of trial operation, soon new problems arose, the supply of raw materials began to be tight, and many dishes began to be unable to be made because of insufficient raw materials, in this regard, Song Hao himself came up with a way, he personally led the team to the vegetable township of Lu Province, where he signed a series of procurement contracts, so far the first hurdle that restricts the development of the fast food chain department of Xiangliuke is easy to pass, and in the following three months, Xiangliuke has entered the track of rapid development.

At the end of August, the long-prepared Pilgrim Vegetarian Restaurant chain finally unveiled its mystery, and seven stores across the province opened on August 22, the day of the Buddha's birthday.

Vegetarian food is different from the general catering project, its customer group is too targeted, can not do too high-end to set the price too high, and can not take the low-end public route, its positioning must be in the middle and upper class, Ye Haodong's idea is to make pilgrims into the first brand in the vegetarian catering industry, so that it becomes a symbol of promoting Buddhist culture, so that people whether they are vegetarian all year round or not, as long as anyone thinks of eating vegetarian, they will first think of pilgrims to stay.

On the opening day, a water and land dojo of the Buddhist Society was held, and Buddhist masters and monks from all walks of life inside and outside the province were invited to give lectures. At the same time, seven Buddha statues carved from a single piece of Xiuyu were also officially consecrated on this day, which also became one of the important reasons for the success of vegetarian fasting.

The main attraction for vegans is the Zhai. Through the search of famous temples and ancient temples across the country, pilgrims have sorted out a total of 130 vegetarian delicacies, and sorted out their detailed materials and practices into recipes, and carved a huge jade carving recipe with Xiuyu, a specialty of Gangcheng, and placed it in the hall of the main store in Gangcheng. At the same time, 130 small jade recipes were hung above each booth, which explained in detail the method and ingredients of each dish, as well as the origin of the dish, and even which master prepared it himself.

Chef recruitment can be regarded as a difficult link, but Ye Haodong came up with a brilliant idea, he told Song Hao that when sorting out vegetarian recipes, he should pay attention to the monks and Taoist masters in each temple, and promote the business of vegetarian food into a grand event in the two worlds of Buddhism and Taoism, and attract them to take the initiative to do this thing well and bigger. To this end, Ye Haodong's last move is that 20% of all the operating profits left by pilgrims will be donated to the Hope Project every day. Twenty percent of the remaining profits are used each month to donate to an ancient temple that is in urgent need of renovation. It is this idea that makes these masters who are superstitious about the cycle of cause and effect in the afterlife and this life willing to set foot in this worldly world to help pilgrims stay a hand.

Pilgrims stay in the main store of Steel City one day after opening.

Song Hao looked at the profit statement generated by the business that he thought was the least profitable. Among them, the operating income of seven stores is 410,000 yuan, which is far from the fast food of Xiangxiang Liuke, and the most surprising thing for Song Hao is the income of the customers, and the seven stores received a total of more than 4,358,000 yuan in one day! After deducting the promised donation, the net operating income of the seven stores in a single day has also approached 3 million! Even if this kind of pomp and circumstance cannot be sustained, Song Hao believes that there will be a few days worth celebrating in the two worlds of Buddhism and Taoism where various sacrifices are frequent, and as long as such a day is in time, the business of vegetarian fasting will not be bad. This is simply a win-win treasure for amassing popularity and wealth.