Chapter 30 A seismic change is taking place
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Keliuxiang is the first of the three major chain industries to open, but because this is an industry that mainly relies on the accumulation of reputation over time, Ye Haodong's meaning is to focus on the characteristics of the store's parity and convenience and the absolute safety after moving in. Poly has just been released from prison, and Yang Junhu was also released from prison a year early in early 98 under the operation of Zhang Tianpeng, and now they and Ding Dawei are the leaders of Keliuxiang's security personnel. Keliuxiang's security agency is Ye Haodong's originality. It is also one of the characteristics of Keliuxiang, and it is the department that Song Hao is most worried about. Two-thirds of the members of the Security Department are composed of ex-prisoners, and are divided into anti-pickpocketing group, stability maintenance group, and foreign affairs group. Some former thugs who have dragged their families and are unwilling to follow the old path have been recruited into this department through various connections that can play to their strengths. The anti-pickpocketing team is mainly responsible for preventing guests from encountering theft and fraud during the guest stay, and the team leader is the old thief who has just hugged his grandson, Da Dingzi, and Poly Gang is his deputy and thug, assisting in joint supervision. The stability maintenance team is mainly responsible for maintaining the stability of Keliuxiang's daily operations, mediating disputes, etc., and the person in charge is Zhu Mingfu, who is a veteran. The main task of the foreign affairs team is to deal with the immortals who come from all walks of life to make trouble, including the ruffians and hooligans and the industry management departments related to the hotel industry.
The general manager and seven deputy general managers who are mainly responsible for the operation and management of the seven stores of Keliuxiang were all dug back from the south by Song Hao himself. Including the security department, which is known as the boss's descendant, must absolutely obey the management of these general managers. What they bring is the advanced management concept and service concept of the hotel industry, how to open source and reduce expenditure to avoid waste, formulate the rules of room service, how to maintain and use the indispensable software and hardware facilities in the hotel industry, and many other rules are all formulated by these people. The characteristics of Keliuxiang are that the seven stores are open and transparent; The introduction of microcomputer management has brought convenience and speed, and the check-in process is simple; Safe after moving in, easy to avoid outside interference; The room service is considerate, and the advantages are obvious compared with state-run hotels; It can be called the price of star-rated service to the people.
The city maps distributed by the Keliuxiang people at the railway station and the bus station are clearly printed with the location of the Keliuxiang, the route, the service standard and the price, as well as its convenient dining and convenient transportation. A series of measures have made those who often travel and are limited by food and travel expenses, who can't find a job for a while when they come to the city to work, and who like to travel around, all take Keliuxiang as the first place to stay. With the opening of the year, the reputation of Keliuxiang is getting better and better, and the occupancy rate is also rising.
Novel and easy to remember, it fits the name of the business project, the accurate market entry point, the classic marketing creativity full of tricks, the huge influence of the Song family in the officialdom, and the appeal of the black and white scenery. It only took five months for Xintianyige catering and accommodation chain group to change the pattern of the same industry in the province. From the former group of heroes to a monopoly. Not only the share of the former hegemon of the hotel industry, the International Trade Group, in Liaoning Province has been impacted, but even the foreign fast food that has always occupied the largest share of the fast food market has also been affected, and the market share has been compressed to less than half of what it was before the opening of Xiangliuke. In the field of vegetarian fasting, because this model is the first to be created, it has not encountered any opponents, and it has long evolved into a pure monopoly operation.
At the end of September, a month after the opening of the pilgrim's vegetarian restaurant, Song Hao personally organized the finance department to make a comprehensive summary of the financial income and expenditure of the new group. The result hurt the self-esteem of the old-timers, and the four major chain industries, the most general performance was the Tianyi Pavilion Catering Department. Not surprisingly, the best performer was the Xiangliuke Public Catering Service Department, followed by the Keliuxiang Hotel Department, Vegetarian Zhai and Tianyi Pavilion driven by it. In the past five months, the average daily turnover of the 15,000-square-meter business area of seven stores in the fast food industry has stabilized at about 1.1 million; Seven hotels in the hotel industry have a guest room area of more than 40,000 square meters, more than 2,000 standard rooms, and more than 6,800 beds, with an average daily occupancy rate of more than 70% and a stable turnover of about 500,000 yuan; Vegetarian fasting, not counting the customer almsgiving, is about three or four hundred thousand; Tianyi Pavilion Catering is five stores, with a total business area of more than 43,000 square meters, a daily turnover of about 300,000, the total average daily turnover of the new group is stable at 2.3 million, and the net profit is stable at about 900,000.
At the beginning of October, the new group invested heavily in the Hacheng store in Hei Province to open as the first store outside the province. After the acquisition of the original Harbin International Travel Service Building for 23 million yuan, the total operating area of the new store was more than 60,000 square meters, the daily turnover of the three industries exceeded 700,000, and the income of the hotel industry also exceeded that of the fast food industry for the first time.
In late October, the Chuncheng branch of the new Tianyi Pavilion catering and accommodation chain group opened. After the name change of Fuchun Dumpling King, the largest catering leading enterprise in the original Spring City, its management personnel and the original property were merged into Xintianyi Pavilion for a fee, and the two sides adopted the mode of cooperation and chain operation to jointly operate the new store.
The exciting news aroused Song Hao's pride. Xintianyige's unique business strategy and expansion model allowed Song Hao to see the hope of rapid expansion of the territory. The focus of his career has now shifted completely to this direction.
Ye Haodong, who was serving a sentence in Xijiang Prison, handed over his plenipotentiary power to Zhu Mingyu, that is, Zhu San'er. Now he is the vice president of Tianyige Chain Group, and the mixed number on the rivers and lakes can naturally no longer be used.
Western Xinjiang, Shiweizi City, Prison Cotton Factory Squadron.
Ye Haodong has been communicating with his family these days. Thanks to the special care given to him by squadron leader He Ruoqiu and his strong economic strength, although the prisoners were not allowed to carry and use communication equipment, this guy gave Luo Sibao, Lin Xiangwu, Li Delu and other cadres each a mobile phone, the reason was to facilitate his own contact business. Because of the phone calls coming in to him every day, several cadres were satisfied with their vanity and annoyance at the same time, and they were about to become his personal secretaries. In desperation, He Ruoqiu had to open up an office-like place for him outside the warehouse, and also installed a program-controlled phone inside. This can be regarded as a complete solution to the problem of remote control of the outside industry.
After entering October '98, the vigorous nationwide anti-flood battle ended victoriously. All departments and units at all levels have held a conference to commend and study advanced. Flood heroes from all walks of life began to tour around giving speeches and giving reports. Prisons are naturally places where the focus is on listening and receiving education. Since the National Day, every few days, a group of heroes and models who come to give reports will come here to speak. At that time, the squadron had to cooperate with the superiors and organize the prisoners to study and listen to the lectures. The cotton in the field didn't care to listen to these heroic deeds.
During the flood fight, Ye Haodong instructed Zhu Mingyu to negotiate with Song Hao to do three major things. The first is that during the flood fight, during the defense of Harbin City, the Hacheng store of the Xiangliuke fast food chain department under Tianyi Pavilion provided convenient and nutritious meals for the soldiers on the embankment free of charge; This incident was deliberately promoted by the Song family, and was later widely reported by the central news unit, which played an immeasurable role in the establishment of the brand image of the new Tianyige Group. The second major event is that in the reconstruction work after the victory of the flood fight, Xintianyige Group will invest in the acquisition of a large number of commercial properties in the flood-stricken areas, which are seriously depreciated; The third major event was led by the Pilgrim Vegetarian Zhai Chain Group, which organized a large-scale festival to override the souls of the deceased in the flood, and donated all the proceeds to the post-disaster reconstruction work. This last event has also achieved unparalleled social benefits and advertising effects.
In early November '98, the cotton harvesting work of the cotton factory squadron was finally completed before the onset of winter due to the interference of various report meetings and the tireless efforts of all the prisoners.
Prison enters the cat winter season. The industrial development of the new group has entered a benign track, and Song Hao has put all his attention on this side again, and there are even fewer things that need Ye Haodong to take ideas. He also entered the most leisurely time of the year with the other prisoners of Maodong.
* The other five have been temporarily detained here for nine months, and it is said that a person like him who is full of evil should have been dragged out to shoot targets. But Ye Haodong heard from the cadres that those guys were all people with foreign status, and there was a lot of controversy about how to deal with them, so no one came to take them away for a long time. After entering November, these people all had inflammation and high fever to varying degrees. After visiting the detachment, the doctors of the detachment judged that it was caused by repeated infections caused by long-term shackles, worn skin and inadequate treatment, and that there were already signs of sepsis and that they must be immediately sent to the city hospital for treatment, otherwise the condition would soon deteriorate to the point of incurability. The squadron did not dare to slack off when it heard this, and arranged for manpower to escort several prisoners into the city overnight to see a doctor.