Chapter 100: An Lidong's Advice
An Lidong nodded, handed me the plan and said, "Okay, I've basically seen every part of the plan, you can start talking about your design reasons now." ”
Based on the drawings, I explained: "According to the level of luxury, from the third floor to the ground floor lobby, according to the customer's needs, the underground parking lot and the main functional facilities remain unchanged. Starting from the third floor, mainly to create a luxurious living environment, I now integrate and re-divide Yipin Tianxiang into 29 elegant rooms and suites, adhering to the ecological concept of "harmony between nature and man", and perfectly combining traditional Chinese culture with European art of living. ”
An Lidong took a sip of tea, lay on his back in his office chair, closed his eyes, and motioned for me to continue.
"Each room on the second floor has been thoughtfully designed and decorated with a variety of earthy tones and textured materials, harmonious and beautiful. The gorgeous main residence on the second floor is divided into two floors. The upper level consists of a spacious bedroom, living room, and large master bathroom. The private upper deck features a sunken lounge area and Jacuzzi with sweeping views of the turquoise waters of the Indian Ocean. The ground floor includes a separate massage parlor, KTV, cocktail bar and gym with steam shower rooms. ”
An Lidong frowned slightly, then locked deeply, straightened up from the office chair and said, "Tell me about your style!" ”
My heart fluctuated slightly, but not affected by emotions, and continued: "The hall is the most intuitive experience of a person, with multiple surprises creating an extraordinary entertainment experience, and the main hall of the nightclub is dotted with Li and Miao culture and classical Chinese elements with regional characteristics. The development of nightclubs is gradually moving towards individuality, the cultural core contained in the classic theme is deeply understood and well preserved, and the shape, materials and colors that carry the essence of culture are under the influence of new materials and new technologies, creating a variety of whimsical matching classic cases. ”
"Do you think interior design is simply about using materials? You're right, and it's pretty much the same to be able to design like this, but have you ever thought about how two-thirds of the place is used as a high-end place, and how many customers can use so many rooms every day? ”
"Teacher, please tell me about the shortcomings."
An Lidong looked serious, and I knew that there must be a hidden flaw in my plan.
"I think you just started doing it, and you don't know how to deal with the market demand, this is also your first plan, and I don't want to embarrass you on this anymore, this time I hope you will take it as a warning. Design is not a simple design of furniture, decoration suites are not finished decoration and thrown there, no one consumes decoration more than any other factor fails, I want to ask you, if you are a consumer, you can afford to live in a suite, what do you want to get the most? ”
I didn't dare to speak indiscriminately, so I took a sip of tea and began to analyze the questions raised by An Lidong.
After a long time, I replied: "There are different levels of consumption, and what you want most should be a sense of superiority and so-called vanity?" ”
An Lidong nodded slightly, his face softened slightly, and continued to ask: "If you say so, how do you think you can improve to make up for the defects?" ”
"There are no three, six, nine, etc., but there are expensive and cheap things, we can divide the suite decoration into different grades, and then divide the price according to the grade. The third floor will continue to be divided according to this method, and a point preferential system will be established. ”
"Do you think that blindly spending money to create luxury, how much does the upfront cost have to invest, such a big risk, dare to give this plan to your people, unless it is your family or friends!"
The problem pointed out by An Lidong hit the nail on the head, and I had to rethink the feasibility of the plan, and roughly estimated that if the decoration was divided according to the grade, the upfront investment would increase the material cost by 15% compared with the budget.
My hesitation caught An Lidong's attention, he knocked on the table with his pen, and said, "There are less than ten minutes left, and you are still in a daze?" Didn't think about these issues in design, did you? Today I will tell you that business design must take into account business operations, otherwise your design is unrealistic. ”
"I'm thinking about how to operate the suites on the second and third floors, if I can't form an effective operation model, it's really a bit risky!"
"Actually, you mentioned a little bit just now, which caught my attention, and I integrated it in my head, and I probably said that you should think for yourself."
"Please also ask the master for advice!"
"I'm just going to ask you one question, what do you think people like to buy lottery tickets for?" An Lidong asked.
"In order to win the lottery, the unrealistic dream of getting rich overnight?"
An Lidong shook his head and said disapprerovingly: "I think this is human nature, everyone has the psychology of getting something for nothing, and it's not right to say that it's not good to get something for nothing, people pay for lottery tickets, right?" I'll stop here, after all, your own commercial design should give people the corresponding designer supporting business plan. What I want to point out to you is what is behind your Tianxiang product? ”
"It seems to be an idle artificial lake leisure square, abandoned for many years and unrepaired."
"In Guangzhou, a place where every inch of land is valuable, I think there is a lot to be done, you can repair it, and then design and arrange, you can make your own plans, of course, your maintenance, it will be a lot of money."
In this way, I also have some ideas, so I nodded in agreement, and said: "The nightclub is not a quiet place, if the square is repaired, then a large number of people will spontaneously come to dance, then the probability of business will become greater, and if we make characteristics, the reputation should also be better, then the early investment will be a huge return in the later stage." ”
"This is where you think about yourself, I also want to tell you a common design method today, that is, the difference between landscaping and borrowing scenery, I said earlier that design is not for you to blindly fill materials and furniture in the interior. I think the renovation of the artificial lake plaza is not only to attract the masses, but to bring that wild fun back indoors, rather than standing in an expensive suite and pushing open a window in a dry grass. ”
"I really didn't think about what you said before, I only cared about the furnishings and the design concept that I couldn't touch, but now I think about how many people can understand?"
"I don't need to say such useless compliments here, I just want you to know what design is, maybe we will be competitors in the future, you have to be careful."
The cruel truth was in front of me, and I felt the vagaries of human nature again, and after a long silence, I said, "This is real life!" ”
"I don't want to see someone standing in front of me who doesn't even have the courage to challenge me!"
"I will stand in front of you in the best condition."
An Lidong finally nodded and said with satisfaction: "I'll tell you the last two points to pay attention to, you don't have to say anything after listening, just leave." First, since the second and third floors are places to live, the sound insulation effect should be paid attention to. Second, if the artificial lake and plaza are repaired, the consumer groups and supporting facilities should also change. ”
I bowed and said, "Anyway, as a junior, I would like to thank you for your guidance, if it weren't for the fact that I saw you throw out the gifts given by others directly, I would have brought you something this morning." ”
"It's a shame that you didn't bring it, you have to bring it, and it is estimated that I have been sent thousands of miles away by my foot now. I just want you to go out, when you mentioned that you are my draftsman in Anlidong, don't embarrass me, you don't have to thank me, you can go! ”
Anlidon's stubborn temper still didn't change at all, so I could only bow again and leave.
On the way home by bus, I began to think about the operation plan and how the final decoration of the second and third floors should be distributed.
When I turned on my phone to check the time, I found that the nursery rhyme had sent me a message in the morning, asking me to come over for dinner at noon.
I knowingly replied, "Do you mean to go to my house, or to the hospital, to the Jinghu restaurant, or to the alley?" ”
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