Chapter Ninety-Nine: Advertising

Regarding Ji Xueqing's pricing of scar removal liquid and beauty pills respectively, Yin Xiu has no opinion.

However, with the price of 998 a bottle of beauty pills, the profit in this is indeed high enough. You must know that the cost of raw materials for the production of a bottle of seven beauty pills is actually less than ten yuan.

Even if you count labor, plant rent, and electricity consumption...... The cost is in the early ten dollars. The profit margin is nearly 100 times!

It can be described as a huge profit in a huge profit!

Of course, the premise is that it can be sold.

However, once the market is really opened, with a bottle of beauty pills only taking for seven days, the sales volume of beauty pills will be an astonishing number, and the profits and wealth brought will be even more terrifying.

If one day the sales of beauty pills really need the pharmaceutical furnace in the factory to run at full capacity to refine medicines, then the profits in a year will reach a terrifying level of tens of billions.

It's just that it's obviously not so easy to get to this point. However, it is not without hope.

"Yin Xiu, do you have any suggestions for marketing?" Ji Xueqing suddenly asked. Now that Yin Xiu is the major shareholder of the company, Ji Xueqing feels that it is better to hear if Yin Xiu has any ideas.

Yin Xiu obviously had a limited understanding of this, and he couldn't come up with any very constructive ideas, so he pursed his lips very dryly, spread his hands and said, "I really don't understand this, you just have an idea." ”

However, Jiang Shanshan put forward some opinions on the side, and said: "Xueqing, I think that since you are currently planning to develop the market of Yinhai first, and you have no idea of entering other markets in the country for the time being, I think the investment in marketing and advertising is still mainly based on the local audience of Yinhai." ”

"A brand launch has to be well advertised, especially if your product price is not low. Without strong enough publicity, it's easy to feel less trusted. And your target market is only Silversea for the time being, and you can concentrate your limited funds and resources on this area of Silversea for large-scale publicity. ”

"For example, there are huge posters on the streets of the city, as well as buses, subways, Silversea TV, local newspapers and some online forums in the Silversea area. The publicity is mainly concentrated in the scope of Silversea, and the amount of money that needs to be invested will not be too ......"

Yin Xiu nodded slightly, and also said, "What Shining said is good." Since our current energy can only take care of the silver sea market first, then the other markets can be ignored for the time being, open the silver sea market, and then consider entering the national market after standing firm. ”

"In addition, our company's original sales channels can also be used, and the big deal is to give those beauty and cosmetics stores a few more commissions, so that they can increase their recommendation of our products."

Ji Xueqing said: "Well, I've thought about this. We don't have many products, only two, as long as some consumers are willing to try at the beginning, with the strength of our products, we will soon be able to attract many repeat customers and friends of these repeat customers to buy. ”

"In terms of the original sales channels, I will let people take care of the negotiations. As for advertising...... Advertising is one thing, but a good ad creative, a good ad slogan is important. We have to think carefully about what kind of creative advertising and advertising slogan we want to come up with. ”

Indeed, a good creative ad or a good slogan can multiply the effectiveness of an ad. Even when it comes to a certain advertising slogan, people will naturally associate it with related products.

Such cases are not uncommon.

For these aspects of advertising slogans, Yin Xiu really didn't think about it. At this moment, when Ji Xueqing mentioned it, she couldn't help frowning and pondering.

This advertising slogan can't be casual, it must be in line with the style and positioning of the product itself. In many cases, an advertisement and a slogan will make people subjectively have an inherent impression of a certain product. Whether this impression perception is good or bad depends on the advertisement or the slogan itself......"

Jiang Shanshan said.

After a while, Ji Xueqing said: "I think this is tomorrow, I will ask other people in the company, and everyone will brainstorm and strive to determine a suitable advertising slogan as soon as possible." ”

"Hmm. It's really not a slogan that can be figured out in a moment. If you really can't, you can leave it to a professional advertising agency when the time comes. Yin Xiudao.

"Hmm." Ji Xueqing nodded, "It's not in a hurry for the time being, if you can't think of a suitable advertising slogan in a few days, then let's find a professional advertising company to be responsible for this." ”

chatted in Ji Xueqing's house until more than nine o'clock in the evening, and then Yin Xiu got up to leave and went back to his house.

There are very few things in the company that need Yin Xiu to be busy, and basically Ji Xueqing is in charge. Although Ji Xueqing often asks for his opinion. However, Yin Xiu obviously didn't want to spend too much energy on the company's operation and management.

For him, who has almost no pursuit in the world, a leisurely and ordinary life is the rhythm that Yin Xiu likes.

Of course, being laid-back doesn't mean having nothing to do all day.

Yin Xiu still hopes to have something to do every day, just don't let him feel busy. When I was an assistant to Ji Xueqing in the company before, the pace of life was quite good.

I don't have much to do when I go to work, so I come back from work on time when it's time, and occasionally go out for a stroll or go for a walk in Silversea University. A leisurely and slow-paced life is good.

The Pixiu in the Heaven Refining Furnace is still slowly growing, and I don't know how long it will take to give birth.

Yin Xiu, who has nothing to do these days, except for occasionally thinking about what advertising slogan to get, takes Xiaoman to Yinhai University from time to time in his spare time.

It's just that Yin Xiu often inadvertently wanders in front of the cedar tree......

Yinhai University had already been on summer vacation a few days ago, probably the last time I met Yin Zhaowu and Gu Shuyao in the restaurant.

Therefore, there are very few students in Silversea University, and the whole campus seems quite clean and peaceful, especially in the early morning.

In the evening, there are still many teachers and students walking around the campus or running on the playground.

Sometimes Yin Xiu feels that the most suitable thing for him at the moment seems to be this comfortable college campus life. Thinking about what he has learned about college life, isn't it just suitable for his 'no pursuit' mentality, just wanting to relax leisurely?

It's a pity that Yin Xiu obviously can't experience this college life. If he didn't do anything, it was not Yin Xiu's wish to soak in Yinhai University all day long.

Come to think of it, you still have to find something to do for yourself.

So Yin Xiu inadvertently suddenly thought of the Hollywood special effects blockbuster he watched with Ji Xueqing and Jiang Shanshan a few days ago, and thought of what he said to Jiang Shanshan casually that day.

Although the company's products are not yet on the market, it seems that they can take advantage of their free time to try to make a script and play with it. If it is appropriate, it is not impossible to really invest in filming a special effects production in the future.

So when Yin Xiu took Xiaoman to Yinhai University for a walk, he usually brought the laptop he bought that day. Then I sat on the ground in the shade of a tree in Ginhai University, and tried to write a script with my computer in my arms......

The script that Yin Xiu wanted to write was actually written based on his own experience as a 'model', but Yin Xiu made a lot of changes and ignored those things that were not suitable for outsiders to know.

Some of the things he had experienced in the cultivation realm, which he thought were quite interesting, or things that could arouse people's emotions, were rewritten into some things.

Yin Xiu has never written a script, and he doesn't know exactly how to write a script.

However, after reading a few examples of scripts, Yin Xiu thought about it and felt that it was more customary to learn to write those novels on the Internet.

Of course, what he writes can't be as long as an online novel, with three to five million words at every turn.

Yin Xiu's writing is relatively scattered, not as detailed as online novels, and there are some fragments in terms of coherence, which may be closer to the script.

The left and right were just trying to write and play, and Yin Xiu didn't care much about it.

He felt that if he really planned to make a movie about what he wrote in the future, he would have to invite a few professional screenwriters to make some adaptations.

It's not intended to be published like a novel, so it doesn't matter if it's so coherent or not.