After a trial production, Yin Xiu, Ji Xueqing and others packed all the trial production of beauty pills and scar removal liquid into boxes and temporarily sealed them in the warehouse prepared by the factory.

Zhao Yan and Wang Mei and other Xianzi employees each got two bottles of beauty pills and two bottles of scar removal liquid.

In addition, Ji Xueqing also asked the two of them to take some more, and they passed on the company's two products one by one to the rest of the employees who were not called today.

It's also two bottles per person, so everyone can try it.

After returning from the factory, Ji Xueqing discussed with Yin Xiu the pricing of the product when it was launched in the future.

"Since our product works so well, the pricing can't be low. Compared with the prices of those top beauty brand products, even if we are just new brands and new products, I don't think we can be worse than them in terms of price! ”

Ji Xueqing said.

Jiang Shanshan said: "Well, Xue Qing is right. Now those top brands of beauty products, which one is not hundreds or nearly thousands bigger? In terms of effect, it is far inferior to beauty pills. ”

"Moreover, those beauty products are basically only for a certain part of the beauty, such as whitening, emollient, and eye bag removal...... Wait a minute. To buy those brands, you need to buy many different types of products at the same time to achieve a 'full-fledged' beauty. ”

"In contrast, the effect of our beauty pills is from the inside out, by eliminating toxins in the body, improving the overall condition of the human body, and achieving the effect of 'all-round' beauty......"

Jiang Shanshan has been taking a beauty pill every day like Ji Xueqing these days, and after these days, she herself has deeply experienced the powerful effect of beauty pills.

Her skin was much better than when she first came to Yinhai. The complexion is ruddy, the skin is delicate and shiny, full of elasticity, even if there is no makeup at all, it is completely plain and beautiful~

I can't see the yellowish face, dull complexion, and slightly rough pores of ordinary women when they don't wear makeup.

During this time, Jiang Shanshan and Ji Xueqing almost stopped wearing makeup when they went out.

Especially Jiang Shanshan has obviously felt that his sleep quality is much better than before, and his whole spirit is also better.

These are obviously the effects of beauty pills.

"And how much do you think the price should be?" Hearing this, Yin Xiu looked at Jiang Shanshan with a light smile and asked.

Jiang Shanshan blinked and said, "I think, although there are only seven beauty pills in a bottle, it is only a week's supply, but no matter what, you have to ask for a price like 888!" ”

"As for the scar removal liquid...... I think you can sell a bottle of 1888! ”

"After all, our scar removal liquid can perfectly remove all kinds of scars. This is the 'supreme elixir' for those who have obvious scars due to various serious burns, knife wounds, falls, etc. I don't know how many people have tried their best, and I don't know how much money they have spent and can't get rid of some of the serious scars on their bodies. ”

"So, 1888 is not expensive at all for a bottle of scar removal liquid......"

Jiang Shanshan talked eloquently.

Although the scar removal liquid is only a 30 ml bottle, Jiang Shanshan is right, in terms of the effect of the scar removal liquid, it is really nothing to sell less than 2,000 bottles.

It can even be regarded as a 'people-friendly price'.

Ji Xueqing couldn't help but glance at Yin Xiu and smiled. Both of them are engaged in the beauty product industry, and their understanding of this is naturally no worse than Jiang Shanshan, especially Ji Xueqing.

"After all, the cost of our two products is not high, and the price you said is about the same, and it is not suitable to sell it too expensive. In particular, we are just a brand new brand product, and it is difficult to open the market at the beginning with too high a price, but in the future, we can produce some 'hardcover products' with better effects for high-end customers......"

Speaking of this, Ji Xueqing couldn't help but look at Yin Xiu and said, "It's not much better, as long as it's stronger than these, when the time comes, let's make the packaging more exquisite, and we can naturally sell it at a high price." ”

"Yin Xiu, can this be achieved in terms of formula?"

Hearing Ji Xueqing's inquiry, Yin Xiu nodded his head and responded, "There is nothing wrong with this." In fact, the operation is very simple, as long as the raw materials are carefully selected, and all the raw materials are only of high quality, then the quality of the beauty pills produced will naturally be much better. The recipe doesn't need to be changed at all to achieve ......"

According to Yin Xiu's strict selection of materials, even the effect of mass-produced beauty pills can basically be close to the batch of beauty pills that he 'hand-refined' at the beginning.

This is already about two or three percent stronger than the effect of today's batch of trial production.

"Well, that's fine!" Ji Xueqing said: "If we really make high-end 'hardcover' products in the future, we naturally have to let customers feel the difference between the effect of 'hardcover' products and ordinary products, so that they can feel that the high price is worth it." ”

"Well, that's it. It always has to make people feel that it is worth the money to last. Yin Xiu agreed.

At this time, Jiang Shanshan asked, "Xueqing, how much do you plan to price the product?" ”

She just said it casually just now, and she hadn't asked Ji Xueqing this question in advance, so she was also a little curious.

Ji Xueqing looked at Yin Xiu and said, "If Yin Xiu thinks it's okay, I plan to set the price of the beauty pill at 998 a bottle, and the scar removal liquid will be according to what Shan Sheng said, with a price of 1888 a bottle." ”

"When the product has just been launched and is in the stage of opening the market, we can adopt a certain discount strategy, such as a 7% discount or 80% off. Wait until the market gradually accepts and recognizes our products, and then resume selling at the price according to the situation......"

998, which is 110 higher than the 888 Jiang Shanshan said!

After all, beauty pills are consumables, and there are only seven capsules in one bottle, which is only enough to take them for a week, and this price is indeed not low.

If you want to take it continuously for a month, you need at least four bottles. That's nearly four thousand dollars!

The consumption power of ordinary urban white-collar workers can only last one or two bottles a month.

However, with the effect of beauty pills, the effect can be seen in three or four days, and the amount of one bottle can basically make the user's entire physical condition improve significantly.

If the consumption power is not enough to support the continuous consumption of the whole month, even if it is only one or two bottles a month, it is enough to keep the body in a good state.

Moreover, with beauty pills, you can save a lot of beauty products in other aspects.

In addition, you can put some discounts on promotions at the right time, and this price is not too expensive. At least in the first and second-tier cities, the consumer market is still very large.

Although Yinhai is not yet a first-tier city, it is also one of the strongest economic consumption in second-tier cities, almost not much inferior to several first-tier cities.

For the time being, Xianzi's energy can only focus on the silver sea market. However, in the future, we can consider getting another low-cost sub-brand to seize the low-end market.

If a brand is positioned in the low-end market from the beginning, once consumers have such an inherent concept that the brand is a low-end product, it will be much more difficult to re-enter the high-end market. Consumers may not buy it.

Therefore, since the positioning is the mid-to-high-end market, the price naturally has to match its own positioning in order to show the 'forced grid'.

On the other hand, if you take the high-end route at the beginning, and have enough energy and financial support in the future, it will be much easier to create another sub-brand to seize the low-end market.

Of course, for a brand new brand, positioning the high-end and high-price route from the beginning is bound to be a very difficult road. If you want to succeed, it is far more difficult than low-end brands.

However, Xianzi has a strong enough product as a backing, and Ji Xueqing's eyes will naturally not be limited to the low-end market.

For a business, ambition is an essential thing.

Ambition means that there is enough enterprising, which is one of the fundamentals of the survival and growth of enterprises.