Chapter 134: The Attention of Competitors
"Manager Fang, this is the Xianzi Beauty Pill that is selling hot in the major beauty stores in Yinhai these days......"
A young assistant handed a bottle of Xianzi Beauty Pill that he had just bought to Fang Min, the general manager of Lauder Beauty and Cosmetics' Yinhai branch.
Lauder is an internationally renowned beauty and cosmetics company with a high market share in the field of high-end beauty products.
Fang Min, as the general manager of Lauder Silversea Branch, was naturally aware of the recent decline in sales of Lauder's beauty products, so after a little understanding, he immediately discovered that the reason for the decline in Lauder's sales was that a brand called 'Xianzi' suddenly appeared in the Silversea beauty product market.
It is this 'obscure' small brand product that snatches away a large part of the customers who originally belonged to Lauder. In addition, this situation is expected to continue to expand.
This made Fang Min have to worry a little.
The competition in the shopping mall is also to pay attention to a 'knowing oneself and knowing one's opponent'. That's why Fang Min asked his assistant to buy a bottle of Xianzi Beauty Pill and come back.
In fact, in Silversea, not only the Lauder branch has noticed the rise of Xianzi, but most of the other beauty brands are also aware of it.
Some of these brands, which are also taking the high-end route and have a direct competition with Xianzi, are also paying attention to this beauty brand that has suddenly emerged.
It's just that everyone still doesn't know much about the situation of Xianzi, and they don't know much about Xianzi's products, so they haven't taken any targeted competition methods.
Fang Min took the Xianzi Beauty Pill handed over by the assistant, took it in his hand and looked at the exquisite and beautiful outer packaging, and the patterns printed on the carton also gave people an ancient atmosphere.
Judging from the design of this outer packaging alone, it gives people a high-end, high-grade feeling. Especially when Chinese people look at the pattern on the outer packaging box, they can feel the strong Chinese classical style.
This is very different from the pure fashion route design style of those international brands.
The design of Xianzi's outer packaging box is not only full of Chinese classical charm, but also fashionable. It can be said that from this design alone, it is a good combination of modern fashion sense and Chinese classical style.
For Chinese people, such a design style is actually very ingenious.
The Chinese subconscious has a natural affinity for this kind of design full of Chinese classical style. It will give consumers a subconscious feeling that 'this is our own'.
Moreover, the material texture and workmanship used in the packaging box are very high-end and atmospheric, which gives people a sense that this is a very high-grade product, not a very low-end product.
Fang Min took the bottle of Xianzi Beauty Pill and looked at the outer packaging box carefully, and had to praise the person who designed the outer packaging to be very standard, and this kind of design is indeed very pleasing to Chinese consumers.
Opened the outer packaging box casually, and when Fang Min saw the exquisite small porcelain bottle containing the beauty pills, he had to sigh again, only from this packaging design, this brand called 'Xianzi' is indeed doing a good job.
In line with the Chinese classical style of the outer packaging box, the porcelain bottle used in the bottle is the most representative of the Chinese style...... And the pattern design on the porcelain vase is also full of ancient style.
At the same time, the appearance design of the bottle is a little modern, not completely copying some ancient porcelain bottle design.
"It seems that it is indeed not a fluke that the products of this 'Xianzi' brand can rise in recent days. Its products are completely consistent with their own promotional positioning in terms of packaging design. If its products are also really good, then the rise of this brand will probably be inevitable......"
Such a thought flashed through Fang Min's mind.
In today's society, a product that wants to sell well is no longer limited to the quality of the product itself, and regardless of the impact of publicity and marketing, the packaging design has a great impact on the sales of the product.
If the packaging design makes people feel very low and awkward, then it will be difficult for the product to sell well.
Fang Min still doesn't know the specific effect of Xianzi Beauty Pill, but in terms of packaging design, she has to admit that it has done a very good job.
In particular, the positioning of 'Xianzi' itself is very consistent with it. And it also clearly advertises that the product formula is derived from an ancient Chinese medicine formula, which is inherently intimate in the eyes of Chinese consumers.
I opened the stopper of the porcelain bottle casually, and a pungent medicinal fragrance suddenly floated out from the mouth of the bottle......
This medicinal fragrance is not as bad as the ordinary Chinese medicine, but gives people a very refreshing mellow fragrance.
Two beauty pills were poured out from the mouth of the bottle, and Fang Min looked at them carefully.
The pill is bright and deep, and the surface is shiny and round, like a small black pearl. When I held it in my hand, I felt that this pill was like a finely polished 'work of art'.
Putting the pill on the tip of his nose and sniffing it lightly, Fang Min immediately smelled a pure medicinal fragrance.
She doesn't understand the theory of Chinese medicine, so naturally she can't judge anything from this medicinal fragrance. It's just that I feel that this medicinal fragrance is really good.
Casually putting the two pills in his palm back into the porcelain bottle, Fang Min raised his head and asked the assistant, "Have you ever understood the evaluation of this product by consumers who bought this 'Xianzi Beauty Pill'?" ”
Hearing Fang Min's inquiry, the assistant hurriedly said, "Manager Fang, when I went to buy it just now, I happened to see several people who were also buying this product, so I asked them." ”
"According to what I asked, most of those people were either repeat customers or bought them after listening to the introductions of relatives and friends. I asked them what the effect of this Xianzi beauty pill was, and those who used it said that the effect was very good. And those who have not used it also said that their relatives and friends strongly recommend this product to them after using it. ”
"In addition, according to those who have used it, the effect of this product is basically as advertised on the box, and the results can be noticeable within three or four days. Although the price is not cheap, many people are still willing to buy ......"
"Is it really just three or four days to see noticeable results?" Fang Min was a little surprised.
If you can let consumers say that they can see obvious results in three or four days, then it is obvious that the effect of this Xianzi beauty pill must be really extraordinary.
"Hmm. I have also heard a few people say that since they took this Xianzi Beauty Pill, even their sleep quality and energy have improved a lot. I'm not sure if this is also the effect of this Xianzi Beauty Pill. The assistant said.
"Hiss......"
Fang Min couldn't help but take a deep breath, and the surprise in his eyes became a little stronger.
If that's the case, then this Immortal Beauty Pill is really a bit amazing......
After a moment of silence, Fang Min said, "Wait a minute, you take this bottle of beauty pill to the test and see what ingredients are in it." In addition......"
"Keep a close eye on the situation of this Xianzi brand."
"Okay, Manager Fang." The assistant was busy.
After the assistant left, Fang Min sat alone in the office and pondered quietly for a moment.
At this time, she suddenly sat up straight, opened the browser on the computer desktop, and then quickly typed in the words 'Xianzi Beauty Pill' to search......
Recently, this Xianzi Beauty Pill has become increasingly popular in Yinhai, and I think there should be some information about this Xianzi Beauty Pill on the Internet.
Fang Min wanted to know more about what consumers who had used it had to say about this product.