Chapter 788: Cultural Aggression of the Sticks

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"SAIC?" After Fan Wuxian heard the news, he shook his head and said, "Forget it, regardless of them, you can continue to negotiate with the sticks, the conditions must be harsh, even if we can't get cheap, we have to spread the information and ruin their reputation." ”

Wu Zhi Xiaoji agreed, but he was a little surprised in his heart, consciously divulging the content of the negotiation and related conditions, it seemed that it was a little immoral from a purely commercial point of view, but since Fan Wuxian confessed to let him do this, then there must be his reasons.

"SAIC-" After Fan Wuxian launched a video call, he rubbed his temples and thought about it, it seems that SAIC Motor has reached an acquisition plan with Ssangyong Motors, not only successfully mergered and acquired, but also mastered more than half of the equity and became the controlling shareholder of Ssangyong Motors.

It's just that they didn't expect the Koreans to be so difficult, and the South Korean automobile union didn't get in, and invested more than a billion dollars in one go, but they didn't see any return, and they also let the stick accuse them of stealing their car manufacturing technology, which made it very embarrassing.

I let Wu Zhi Xiaoji negotiate like this, and I have to leak some specific information, which is nothing more than not wanting to let the Chinese companies that have been blinded by the acquisition feel that they can be the bosses of foreigners, and they will agree to other people's conditions at all costs, and finally make themselves as embarrassed as a fool*.

As for Ssangyong, there's nothing wrong with letting it rot into a pile of stinky shit, and with the typical island mentality of the sticks, it's also worth taking a loss.

Although Fan Wuxi is more contemptuous of the sticks, many people in China obviously don't think so, when Fan Wuxian turned on the TV, he found that the overseas theaters that were originally monopolized by Britain, the United States, Japan and other countries were already filled with a large number of stick dramas at this time, and the ratings have repeatedly reached new highs, which is really a bit incredible.

Fan Wuxian asked Xia Donghai's New Silk Road Entertainment Company to analyze the factors of the popularity of Korean dramas, and still came to some conclusions, what is laughable is that the formation of the Korean Wave is actually related to the Southeast Asian financial crisis.

The impact of the Asian financial crisis on South Korea is not only the economic downturn, but also the soaring unemployment rate. One of the consequences of this is that writers can write from home without too much pressure, and the audience who is idle at home due to the recession of their careers and the economy has also added motivation to the film and television culture that needs to kill time, so the development of Korean TV dramas can be said to be the hotbed of Korean film and television culture during the economic downturn.

Especially in the past two years, the whirlwind of the Korean Wave, with pop music, video game industry, clothing, catering, animation, film and television as the main carriers, has swept the entire Southeast Asia.

HOT, mythology, TVXQ, Super Junior and other idol groups with youth and handsomeness as the main characteristics have risen and fallen, mobile phones represented by Samsung and LG have been prosperous in the mainland for a long time, Korean clothing has become a symbol of the new generation of women's pursuit of trends, Korean kimchi has become the leader of the kimchi family, and even the previously unheard of gimbap and Korean bibimbap have been dyed with trendy colors because of people's scramble to yearn for it.

When the Asian financial turmoil hit South Korea, Korean entertainment was hit hard. In addition, due to South Korea's limited territory and sparse population, the opening potential of the domestic market is relatively weak, so the Korean entertainment industry has to turn its attention to neighboring countries, and shift its economic focus from saving the Korean economy with the information technology industry to revitalizing the Korean economy with the cultural industry.

South Korea's neighboring countries, Japan's own entertainment system is developed, Hong Kong and Taiwan are also places with a high concentration of entertainment artists, and the mainland's local entertainment market is extremely weak because of historical reasons, basically caught the plate is full of dishes, there is nothing to pick, so the Korean entertainment industry will focus on Chinese mainland.

Since Korean dramas have opened a gap in CCTV, since 1997, CCTV 2 broadcast "What is Love", this trend has become more and more unstoppable, followed by "First Love", "The Men of the Bathhouse Owner", "Watch and Watch", "Miss Mermaid", "Yellow Handkerchief" and other Korean dramas, which caused a strong reaction from the audience, and overseas theaters have almost become a special venue for Korean dramas.

Korean clothing, catering, music, video games, variety entertainment driven by the Korean film and television industry and combined with them have set off a boom in Hallyu in Chinese mainland.

The cultural exchanges between China and Korea began in the Spring and Autumn Period, and in the Tang Dynasty, the Confucian culture represented by Confucius and Meng was introduced to Korea, and the Confucian classics such as "Analects", "Mencius", "Spring and Autumn", and "Shangshu" became Confucian classics for them to improve their self-cultivation.

On the other hand, the traditional Confucian culture has been less and less in Chinese culture since the Ming Dynasty, coupled with the 10-year catastrophe of "overthrowing Confucius" and the "Cultural Revolution" during the "May Fourth" period, while opposing feudalism and establishing new ideas, it has also dealt a serious blow to the excellent traditional culture of the Chinese nation, the status of Confucian culture has plummeted, and classic books have been discarded as feudal dross.

So today, after going around abroad, Confucian culture is resold to us by South Korea, and the sales process is smooth sailing and unimpeded. One of the reasons why Chinese audiences are so receptive to Korean dramas is also based on the common psychological foundation of Confucian cultural thought. Since the moral standards of the play are similar, under the same moral requirements, the possibility of the audience being moved by the play becomes greater.

On the other hand, the Chinese cultural market is lifeless and uniform.

Historical dramas always show that the children of the royal family do not hesitate to kill each other in order to compete for the throne, the harem concubines intrigue for favor and the throne, and family dramas are always conflicts, just like if there is no conflict, there is no story, and there is always a binary opposition.

In terms of emotional dramas, after the wind blew away from Qiong Yao's tear drama a few years ago, the emotional theater seemed to have lost its backbone, and it seemed a little at a loss. Today's domestic emotional dramas are full of coloring and desire, and one night* and a third party have become essential factors in the play. Whether it is a historical drama, a family drama or an emotional drama, most of them interpret the cruelty of reality and the hardships of fate, and even comedy can only be a smiling face full of tears after experiencing bitterness and hardship. While interpreting reality and educating the audience, it also puts invisible pressure on their lives, and it is difficult to achieve the real purpose of film and television entertainment for relaxation and pastime.

In this case, Korean dramas, which are mainly characterized by lightheartedness, liveliness, warmth and fashion, have become the audience's first choice, and it is not surprising that the Korean drama phenomenon has emerged.

And Korean dramas also have their own uniqueness in production, writing, filming, acting, self-produced and sold, the number of actors, the length of the story, and the ending of the story are all determined by the opinions of the masses through voting activities.

Generally speaking, after completing the planning plan of a new TV series, Korean film and television production companies do not immediately devote themselves to the creation of the work, but first look for TV stations with high ratings, such as the three major Korean TV companies MBC, KBS, SBS, and after getting any of them, the screenwriter starts to write the story synopsis and the scripts of the first few episodes, and does not need to write all the scripts before filming, and even the story synopsis does not need to be written, which avoids the possibility of useless work due to the fact that the drama is not adopted.

For example, in general, a story synopsis of about 10 episodes and a script of 4 to 6 episodes are written in advance, and a finished film of 4 to 6 episodes is usually produced before the broadcast. After that, I was writing the script, filming at the same time, and broadcasting at the same time.

When a few episodes of a TV series are filmed, the screenwriter will discuss with the audience in the form of a symposium, or establish an official website of the TV series, so that the audience can give feedback in time. Increase or decrease the actor's role according to the audience's liking, the actor's popularity and popularity, increase his role, and vice versa, reduce his role.

Sometimes, after the screenwriter has written the synopsis and the script of the first few episodes, the audience will also be asked to vote on the most suitable actor and actress for the role in the play.

In addition, the number of episodes of a TV series is not pre-set, but is determined by the ratings. TV dramas with high ratings can continue to lengthen, and those with low ratings end hastily.

In addition, the playwright will appropriately adjust the development direction of the storyline, the life and death of the characters, and determine the ending of the story according to the audience's wishes according to the audience's feedback and the audience's request. For example, in a film, about the fate of the hero, it turned out that he died in a car accident, but most viewers couldn't accept this tragic ending and asked the screenwriter to resurrect the hero, so the screenwriter brought the hero back to life as another character, returned to the play in an amnesiac way, and continued the development of the plot, but he didn't expect to achieve very good results.

Since Korean TV dramas adopt the self-produced and self-sold method of "writing and selling at the same time", the screenwriter has adjusted the development direction of the story in a timely manner to cater to the audience to the greatest extent, from the initial outline and writing the script of the first few episodes to the continuation of the script according to the audience's feedback. The full participation of the screenwriter is also an important factor in the popularity of Korean dramas.

After Fan Wuxi, Xia Donghai and others had an in-depth discussion on this phenomenon of Hallyu Korean dramas, they thought that they also needed to do something, otherwise the domestic screens would be monopolized by stick dramas, and they would lose face if they went to China.

However, Fan Wuxian put forward his own suggestions, creating Chinese's own urban blockbusters, as well as family life films, and the most important point is to launch their own fantasy blockbusters in a timely manner.

"A fantasy blockbuster?" When Xia Donghai heard this term, he was still a little stunned, yes, it was a feeling of astonishment.

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