202 North America Marketing (2)

In the early 80s, there was a Chinese known as the "computer king", this person is Wang An, who invented the "Wang An word processing machine" to bring computers into the office, opening up a vast new market for the computer industry.

At the end of the 70s, more than eighty percent of the word processors used in offices in the United States were produced by Wang An. Every year, hundreds of thousands of typists and clerks receive professional training from Wang An.

It can be said that at this time, Wang An Computer Company is a well-deserved king of office computers!

Whether it is Microsoft ORD or Kingsoft's PS, they basically get inspiration from Wang An's word processor. Even the "" in PS, in addition to referring to "ord", has a more meaning of the first letter of Wang An's pinyin 'ang'.

Wang An, who has so much glory, was born in Shanghai in 1920, went to the United States in 45 years, and obtained a doctorate from Harvard University. In addition, in 48 years, he joined the "Harvard Computer Laboratory" of Harvard University, and was also a leader among the many elites in the computer industry at that time.

At that time, Harvard University and the Massachusetts Institute of Technology jointly developed a "whirlwind" supercomputer for the United States, which consisted of 5,000 electron tubes and was the most advanced computer in the world.

The original purpose of the "Whirlwind" computer was to provide the navy and air force with "aircraft cockpit flight simulation" software for training pilots.

However, in the process of developing the "whirlwind computer", some technicians, when they were idle and bored, installed a typewriter on the whirlwind computer, so that this expensive machine, which cost tens of millions of dollars, could be used for typing and printing documents. At the time, it was jokingly referred to as an "expensive typewriter" by some industry insiders.

Because, in 1948, Wang An had already invented the "magnetic core memory", which was the predecessor of memory technology that was widely used in computers.

The cyclone computer needs to use a "core storage array" to process information, so Wang An was invited to design a "core storage array" for this computer.

During the whole development process, some engineers were idle and bored, and installed keyboards and printing equipment on mainframe computers, and made word processing systems, so that the "whirlwind" could also be used for typing and office.

In the eyes of other computer engineers, this invention of using supercomputers for typing is just a laugh-off and a bad invention.

But Wang An kept this idea in mind, and later, Wang An established "Wang An Computer Company" in 58 years, and the main product was to combine computer technology with typewriters to create a "word processing machine", which was widely popular in the market.

By 78 years, Wang An's word processor has almost become the standard configuration in the offices of large companies all over the world. At the same time, Wang An Computer Company has also become one of the most successful entrepreneurial templates in the world's IT industry.

"Thank you, James!" In front of the office building of Wang An's company, Huang Tingjun smiled at a middle-aged white man.

James said, "Yes, we're old classmates!" In the past, I heard that you failed to start a business, and I wanted to invite you to Wang An's company, but I didn't expect you to go to Hong Kong for development. ”

Regret was written on James' face.

Huang Tingjun felt his sincerity and seemed a little moved.

James and Wong Tingjun were best friends in college, and both were computer technology experts. However, James joined Wang An after graduating from university, while Huang Tingjun stayed on for a doctorate.

Because when he was in school, Huang Tingjun was appreciated by teachers and students, complimenting him as "Wang An's second", which made him inevitably expand his self-confidence.

Therefore, after graduating with a doctorate, I decided to start my own business and use technology to create a business.

Harvard's predecessor, Wang An, used a word processor to sweep the office market, while Huang Tingjun made a personal computer similar to an Apple computer. However, a high-spec computer that costs as much as $5,000 is a big defeat in the competition of an Apple computer that costs $1,000 a piece

This time, Huang Tingjun returned to North America, with software that can run on personal computers, and vowed to make some achievements!

Under James's recommendation, Huang Tingjun met Lacs, the deputy manager of Wang An's company. Lacks is a sales genius, because his sales methods are outstanding, so that Wang An's word processor's market share has reached its peak. Because he has become one of the confidants of the company's boss Wang An.

As soon as the deputy manager Lax met, he said: "Wang An's 'word processing machine' already has the Ordperfect of Micropro (microprocessor) company, as for your 'computer manuscript' software, it is simply redundant!" ”

β€œordperfectοΌŸβ€ Huang Tingjun was shocked in his heart, could it be that it was a creative crash again?

Lax simply brought Huang Tingjun to a "word processor" and introduced him to Ordperfect! To put it simply, Ordperfect is a word processing software that has been around since the 1980s.

Once all the rage in the early 80s, Ordperfect became the most popular word processor because of its perfect combination with Ann Wang's word processor.

Later, Microsoft's . The thighs, so Ordstar on PC, gained a large number of new users.

In the 80s, the PC not only defeated Apple Computer, but also beat Wang An's computer. And Microsoft Ordstar, which has gradually become the most popular word processing software.

Later, Ordstar was renamed ORD, further demonstrating Microsoft's ambition to monopolize the word processing software market.

Huang Tingjun looked at it, and ordperfect couldn't help but smile slightly.

Because, he saw that ordperfect is very complicated, and even Wang An's office computer professionals have to take out the user manual from time to time to be able to remember some instructions.

The "computer manuscript paper" software, although it can not do "what you see is what you get", but when designing, it is also written in line with the concept of convenience and ease of making, and the instructions and symbols that need to be memorized are very simple, much easier than ordperfect.

If you want to train an office worker with ordperfect software, you need at least 3 months between studies. Then it only takes 3 days to learn the "computer manuscript paper". Even some smart people, in just a few hours, can learn!

"I think the 'computer manuscript' software has more advantages than ordperfect!" Huang Tingjun said.

Lacks said, "Okay, give you a 10-minute demo!" ”

"Thank you!" Huang Tingjun brought an "Apple computer" to demonstrate the special surname of the "computer manuscript paper" software to the supervisors of Wang An's company.

Lacks scoffed and said, "You are mistaken, this is Wang An Computer Company, only install software for Wang An computer, and do not need software on Apple computers!" ”

With that, Lax stopped listening to Huang Tingjun's explanation and asked the company's security guards to drive him out.

"I'm sorry, man! I forgot to explain, Mr. Lacks hates Apple computers so much," James apologized, "I should have reminded you!" ”

"It's not your fault, it's me who was too sloppy!" Huang Tingjun shook his head, waved James away, and got on a bus.

"Hey, man, I'll get back to you and say something nice, maybe it will turn around!"

"Thank you!"

The bus gradually travels away.

β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” the promotion of Wang An Computer Company did not go well, because he should not use Apple computers in Wang An Company, but the main factor was the ordperfect software.

Huang Tingjun had never heard of this software before, and it obviously came out recently.

So, once again, he was vigilantly aware that the world is full of competition. The software that your own company can think of, other companies can obviously think of too.

Although Ordperfect is different from the design concept of computer manuscript paper. But in essence, both are ultimately word processing software, which belongs to the competitors of Needlepoint to Maiman.

The market of Wang An Computer Company was occupied by ordperfect first, and we can only find a new market in the future!

In the hotel.

In order to better understand the American computer market during this period, Huang Tingjun began to buy a bunch of newspapers and read them.

Suddenly, a piece of news in the "Computer Science and Technology News" made his eyes light up - on February 15, Philadelphia held a computer product exhibition. At that time, IBM, Xerox, Motorola, Apple, Intel and other well-known enterprises in the computer industry will bring their products to participate in the exhibition. Any individual who pays $500 can get admission to the exhibition, and the application for the exhibition counter requires a letter of introduction from a large company.

"Yes, you can participate in the exhibition, at the exhibition, there will be not only representatives of Apple, but also IBM, Motorola and other giants, maybe they will have people interested in the 'computer manuscript' software!" Huang Tingjun had an idea, patted his thigh and said.

Huang Tingjun told his friend James his thoughts.

James greatly agreed with Huang Tingjun's idea, and at the same time, Wang An Computer Company will also participate in the computer product exhibition in Philadelphia, and James is the leader of Wang An's delegation.

James told Huang Tingjun: "I can use my identity as a representative of Wang An's company to help you get the display counter!" ”

Two days later, James helped Mr. Wong get a product display β€” a simple table for $2,000.

With the invitation letter, Huang Tingjun went to Philadelphia to pay the $2,000 fee. In the lobby of the Philadelphia Computer Showcase, there was a display counter dedicated to the "Computer Manuscript Paper" company

(To be continued)