201. North America Marketing (1)
In 1980, Deng Weiren wrote an inscription in the "China Youth Daily" and other magazines, saying: "I hope that the children of the whole country will be determined to be idealistic, moral, knowledgeable and disciplined people, and determined to contribute to the people, the motherland and mankind." Since then, there has been a saying that "there are four newcomers".
Ideals, morality, knowledge, and discipline, if these four points can be fully achieved, then they are certainly not ordinary people.
Zhang Shaojie also wanted to respond to Deng Weiren's call to be a "businessman with four haves", but Zhang Shaojie's "four haves" seemed to be temporarily distorted into "rich, powerful, visionary, and goalless"
This is not to say that Zhang Shaojie has no morality and no discipline. As a knowledgeable and idealistic businessman, Zhang Shaojie agrees with some valuable spirits in Confucianism. The sequential morality advocated by Confucianism has always had a profound impact on Zhang Shaojie's way of life.
There is a "self-cultivation and family rule and peace in the world" in Confucianism, and it can be seen from this sentence that Confucianism pays attention to steady and orderly, and how much ability it has, how much responsibility it will have.
In ancient times, the so-called Qi family led the development of the hometown and benefited more people with their abilities.
When they can join the family, they are obviously already capable and prestigious local celebrities, which will naturally attract more high-level attention.
After the Qi family, people's demands often reach the realm of governing the country.
There are also high and low levels of governance. Those who are low will bring disaster to the country and the people. The mediocre, but ask for nothing. The higher one is able to make the internal energy safe and the external can level the world.
The peaceful world of businessmen is to let their careers promote the development of national industries and strive for the interests of the country and the nation.
Compared with engaging in low-end manufacturing, trade, commerce and other industries, Zhang Shaojie believes that it is better to have a forward-looking surname to do business. For example, the cultural industry and the software industry, in the early days of China's reform and opening up, were not profiteering industries at all. Therefore, many nouveau riche do not look down on the interests of these industries.
However, Zhang Shaojie is willing to do it, which is also due to the heroism of "who else can I be".
In Zhang Shaojie's mind, he always regards the cultural and scientific and technological innovation of the country and the nation as his mission and career. To be able to fight for their ideal career, people are naturally full of high-spirited momentum when they live!
Of course, Zhang Shaojie's aura has obviously influenced more and more people, a bit like the "Qi family" level after "self-cultivation" in Confucianism.
During the winter break.
Shaohuai has passed the addiction of a boss, in the 2.0 version upgrade of the "computer manuscript paper" software, Shaohuai has been deeply involved in the writing of the program, and Shaohuai's role is becoming more and more extensive.
"This version needs to have statistics on the number of words, font size, color, as well as automatic typesetting of articles, line wrapping, and so on. Shaohuai emphasized, "My brother used to tell me that the disadvantage of computer manuscript paper is that it can't do 'what you see is what you get', instead of needing to memorize a bunch of command groups, I hope that by version 2.0, you can do it, as long as you can type, you can use the 'computer manuscript paper' software to the extent of office!" ”
"'What you see is what you get'? This is easier said than done," the programmers frowned one by one.
"Any difficulty, no matter how difficult it is, we must find a way to solve it, not complain!" Shao Huai shouted.
"Brother, why did you come to the company?" Shaohuai saw Zhang Shaojie standing at the door of the office and said in surprise.
Zhang Shaojie said with a smile: "Yes, you have made rapid progress, you will be able to take charge of yourself so soon, your road will go farther and farther in the future, maybe your achievements will far exceed me in the future!" ”
Shaohuai looked thoughtful and said, "Don't want it." I want to be my brother's little follower for the rest of my life, and let my brother think about the big problems with my brain, so that I can easily take charge of some small problems."
"You, it's still the same as when you were a child!" Zhang Shaojie said with a smile.
———————— on the seventh day of the Lunar New Year, Zhang Shaojie had returned to work.
Returned to major companies, paid New Year's greetings to the employees on duty, sent some New Year's goods, and by the way, held a development meeting for next year with Ma Rongcheng, Gu Long, Jin Yong, Shen Baoxin, Zhang Shaohuai, Anita Mui and others.
Zhang Shaojie proposed that to expand the complementary resources between the cultural industries, newspapers and media, publishing, comics, film and television, and so on, should be organically combined.
At the same time, in the future, we should keep a close eye on the development of science and technology in the world and look for ways to enhance the competitiveness of traditional industries in the field of science and technology.
Under the leadership of Zhang Shaojie, many cultural enterprises began to sign a strategic cooperation agreement framework with each other.
At the same time, the "computer manuscript" software has also received orders from major enterprises.
Ming Pao issued an order for 10 sets of 'computer manuscript paper' software installed, while Tianxia Publishing Company purchased 5 sets, and Baolong Film Company and Longteng Entertainment each purchased 2 sets.
The "Computer Manuscript" software itself is priced at $200 a set, so it adds up to only $3,800 for orders. However, in fact, the orders of major companies include Apple computers, printing equipment, and installation equipment. The total order price is $50,000, and the "computer manuscript" company can make at least $10,000 in profits.
"Haha, Shaojie, this is the purpose of your gathering today, right?" Shen Baoxin joked.
"You're such a cow, you're greedy for a little money, hey, you're really a businessman" Gu Long smiled very coolly.
Zhang Shaojie touched his nose: "Do I look like a greedy person?"
"Like, it's too similar, it looks like a money fan!" Even Shaohuai made a fortune teller's appearance.
Zhang Shaojie was "annoyed and ashamed" and said: "You know too much, I'm going to kill people." It's not me who is wrong, it's the whole world."
"Strongly despised!" Everyone shouted in denunciation.
Zhang Shaojie has never been taboo about "greedy for money", and a gentleman loves money in the right way.
Being able to make money reasonably and legally is an honor in itself. In particular, Zhang Shaojie needs more and more capital in order to do his own ideals. Then, it is even more justified to make money.
Money is earned by others, it may be wasted, but after Zhang Shaojie makes money, he will use it to do a lot of meaningful things! It is meaningful to national culture, meaningful to the development of science and technology, and even more meaningful to creativity!
In China in the 80s, there were all kinds of means of making money, and there were business opportunities everywhere, and there were opportunities everywhere.
Some powerful lawbreakers have taken advantage of the loopholes of the dual-track system to eat cheap commodities in the planned economic system on a large scale, and then quietly sell them in the market, creating a bunch of nouveau riche in an instant.
Those who do not have the ability to take advantage of policy loopholes can go to the Guangzhou and Shenzhen special economic zones to buy toothpaste, towels, clothing, and other supplies, carry a few bags in snakeskin bags, and ship them to the northern inland areas, and they will soon be able to earn two or three times the difference. After a few years of back and forth, ordinary people can easily become millionaires.
Second only to those who make the difference in commodity prices, are some who open factories and run enterprises. For example, in the early days of reform and opening up, some self-employed people, after earning the first pot of gold, invested in the manufacturing industry and set up a large number of private factories.
Although there are many business opportunities in this era, it is still a difficult road to get rich through scientific and technological innovation.
For example, selling software, in this era, China's personal computers only had computer rooms in a few universities, scientific research, and military units. Those who have the opportunity to work as a computer are all elite talents who have been selected for nothing. Most computer, radio, and semiconductor enthusiasts can only learn about computers through books, and they don't get the opportunity to make computers themselves. Many more people have never even seen a computer, and some have never even heard of a computer.
If you had been marketing software in China in the early 80s, there would have been no market for it.
And the political axe procurement?
- In the early 80s, China's scarcest funds were used to buy machinery and equipment from overseas. In those years, even in some units, civil servants and teachers did not receive salaries for several years.
Even the military had to rely on business to make money to raise military spending, and in such an environment, in the early 80s, the software industry and even the market for political axe procurement were all in the dark.
The golden period for the development of China's software industry by purchasing political axes was in the 90s, and after the political axes gradually became financially rich, they began to support the development of domestic software through the purchase of some domestic software. Kanayama's PS, which received an order from the political axe agency. Rising anti-virus software has received orders from the public security department
Therefore, Zhang Shaojie, Shaohuai, Huang Tingjun and others, for the product of "computer manuscript paper", at this stage, as long as the marketing market is placed in the United States.
Now Zhang Shaojie and others are living a peaceful and comfortable Spring Festival in Hong Kong.
As the technical director of Computer Manuscript Technology Co., Ltd., Professor Huang Tingjun did not get a break during the winter vacation. During the Chinese New Year, he was sent to North America to market the "computer manuscript paper" software.
Professor Wong is a Chinese-American whose children all work in the Chinese community in the United States, and when he returned to North America, he could have been reunited with his family during the Chinese New Year.
In fact, Professor Huang Tingjun went to the United States, but he did not visit his children at all, but directly focused on his career, and had the spirit of "passing through the door three times without entering".
Boston, USA.
Soon after Huang Tingjun arrived in the United States, he went to find some computer companies to sell software.
For example, Boston's "Wang An Computer" company is Huang Tingjun's preferred target.
First, Wang An Computer Company is also a Chinese-founded enterprise. Second, the office computers of Wang An Computer Company belong to the monopoly supergiant in the entire world office market.
In terms of function, the "computer manuscript paper" software can undoubtedly make Wang An's office computer more powerful and more convenient for writing, editing, saving, typesetting, and so on.
In Huang Tingjun's opinion. Wang An's computer company's word processing machine and computer manuscript software are really a perfect match. If a cooperative relationship is formed, it will have a huge driving effect on the competitiveness of the two companies
(To be continued)