"The sales of land certificates in the United States are in good condition, but Brother Wei, you must have noticed it, and the two cities of Beijing and Wuyang, where sales were first started, must have declined in recent sales growth, right?"

Gao Wei nodded, with a bitter face, "At the beginning, the sales volume at that time has been growing at a very rapid rate, one day at a time, the sales are rising slowly, in addition to the downturn for two or three days when we issued a statement to break the malicious hype of the scalpers, the growth rate after that is also considerable, but in the last two or three days, the growth rate has been very small, and it looks like it will soon decline, Xun is less, what can I do?" ”

Gao Wei said with a bitter face, he can have a share of this land certificate, and if it is sold well, it will naturally divide more.

Liu Xun smiled slightly, "Brother Wei, even if you have good sales now, it is obviously impossible to maintain such a high growth rate all the time, the audience for this kind of thing is limited after all, so the saturation will be relatively fast, and the sales in the same city will be almost saturated within three months." This thing, the real rich may not be able to look at it, they don't have an American dream, ordinary families are about to be afraid of the price of this thing, we were originally targeting the middle class, this part of the group, even after Deng Gong's southern tour, is growing at a rapid rate, but it will still be saturated after all. ”

Liu Xun said with a slight pause, "Beijing and Wuyang two cities were the first to start sales, although there is no fatigue now, but the early period of high growth has eased, the performance is slowly stable, to the end of the second month or the beginning of the third month, about to begin to decline, into the fourth month, sales is probably a number we are very unhappy to see." According to my original estimate, the sales volume of these two cities, Beijing and Wuyang, plus Zhonghai and Shanghai, may reach more than 30,000 copies within three months, and at most another 5,000 to 10,000 copies within six months, and then it will definitely be saturated, and we will basically be able to withdraw at that time. Of course, if we want to make money, we can't just look at these four cities, since Beijing and Wuyang City have stabilized, I think, we now have to aim at other cities, although other cities may not have more rich people in these four cities, but they can't stand a large base. ”

Even Haotian and Gao Wei nodded in agreement, Zhonghai City and Shanghai City have only recently started to sell, and they have shown very gratifying results at the beginning, and the daily income can make a few people laugh, and the investment is not large, it is equivalent to giving money for nothing, and they are naturally willing to copy the sales myth of these four cities in more cities.

Shan Xiuling frowned slightly on the side, "Xun Shao, although I also think that we should sell nationwide now in order to obtain greater benefits, and I have considered selling too much in a few cities before, but after thinking about it, I can only give up." But in addition, we have been established for too short a time, the scale can not keep up, manpower and energy are insufficient, only now the store in the four cities has occupied a lot of manpower, and Country Garden is now at a critical moment, has not been able to draw too many manpower, although the company has been recruiting aggressively, but wait until the training can be posted, it will take about a month or two, and it can not meet the laying of the national distribution network. ”

Even Haotian and Gao Wei probably know these problems, as soon as Shan Xiuling said this, she suddenly thought about the frosted eggplant, how unhappy and unhappy her expression was, obviously seeing that a lot of money was in front of her, she could get it with her hand, and her arms were long enough, but she couldn't get it back because she had already taken enough things in her hand, wouldn't it be very depressing? The so-called seeing and not eating describes their condition.

Zhou Peidong looked at Liu Xun, he now has some clues about his nephew, and knows that since Liu Xun has proposed it, he must have a perfect idea.

"Now we want to set up a national sales network, it is obviously impossible, I think it is better to focus on the distribution of goods in key cities." However, after Lian Haotian finished speaking, he shook his head first, Country Garden is now the limit of supporting the current sales outlets in four cities, even if it is adding one more city, it is beyond its reach, it takes a month or two for new employees to take up their posts before enough manpower can be drawn.

Liu Xun shook his head, "We want to get a vote on this land certificate, it is not appropriate to lay a national sales channel, some waste, there is no need for this, and our manpower and energy are insufficient, there is no such condition, I mean, although this land certificate should be sold across the country, so as to maximize the benefits, but it is not necessary for us to handle it ourselves." ”

"What does Xun mean by developing dealers?" Lian Haotian reacted first and understood Liu Xun's thoughts.

Liu Xun nodded, "I think we are at this stage, the best way is to develop dealers, we lack our own sales channels, but there are people with channels in hand, presumably there are many people in the current sales of land certificates, we might as well cooperate with these people with many channel resources to develop a three-level dealer network." ”

Gao Wei was immediately pleasantly surprised, "Xun Shao, this method is very good, in fact, there have been some people in Beijing recently after taking a large number of goods to other cities to sell, but they are not justifiable, the scale is very limited, if we decentralize the distribution rights, it is a good way, at least to make up for our lack of manpower and energy, although to be divided by these dealers part of the profits." ”

In the nineties, more than 10 years later, the marketing theory community is called the era of big marketing, it is an era when marketing is king, channel is king, in this era, countless marketing heroes have emerged, there are Confucius banquet wine and Qinchi wine that have created a market miracle by relying on the magic of CCTV standard king, there are three oral liquids that have been widely spread to the sales staff in the grassroots villages, and there is also the price butcher Changhong Group in the color TV industry.

It can be said that most of the star companies that emerged in the 90s can't get rid of the word marketing.

And limited by the many restrictions of this era of big marketing, this era, the importance of channels, for enterprises, can be said to be the top priority, can lay a huge marketing network like three to extend to the grassroots, after all, it is still a minority, and such an inefficient huge marketing network, may be able to create remarkable sales performance, but the profits that the enterprise itself can obtain are not very much, the huge and disorderly market links are enough to swallow up more than half of the sales, so, For most enterprises, it is actually quite important to build an orderly distribution network.

"Since our idea on this project is to get a vote and leave, so the maintenance of this network does not need to spend too much energy, I mean, we can divide the cities of the country, divide the first, second and third tier cities, and then for each city on the exclusive agency of this land certificate, the price is also divided into one, two and three prices, directly let the city-level dealers organize their own sales, we are only responsible for guiding and supervising, in this way, our profit points, In addition to the profit from the huge price difference at the time of supply, it is the money obtained by these decentralization of exclusive agency. ”

After Liu Xun finished speaking, he remembered the life nuclear energy of the year, and after the group obtained the formula of life nuclear energy, it organized a wide range of distribution rights auction activities in the country, which can be said to be the first case in China, He Quanbo spent 10 million yuan to buy the formula of life nuclear energy from Ma Jiajun, and the income from the auction of distribution rights alone reached 180 million.

Liu Xun originally wanted to emulate the practice of auctioning distribution rights of today's group on this land certificate, but after thinking about it, this land certificate is almost incomparable with the life nuclear energy a few years later, and the consumer groups targeted are completely different, which is not suitable for this method, but it is better to divide one, two, and three, and charge different fees according to different city levels, and only manage the operation of a few cities.

"Moreover, now, the solar calendar has entered 1992, and many countries, including the United States, have begun to prepare for large-scale commemorative activities to commemorate the 500th anniversary of Columbus's discovery of the American continent. Owning a piece of American land's activities combined, will form a huge promotion, so, left us with little time, after next year, this land certificate will be about like yesterday's yellow flowers, completely lose the identity of the market darling, so, we must be fast, must be fast, to seize before the end of 93, thoroughly tap the potential of the domestic market, after 92 years of this golden sales period, in the future I am afraid that I will never find a better time than this. ”

Shan Xiuling and Lian Haotian frowned and thought about it slightly, and finally had to admit that what Liu Xun said was only the best way at this stage. Although Country Garden can slowly cultivate talents through its own talent training mechanism, and then gradually distribute goods across the country, in that case, their profits will reach the most, unlike the preparation of a distribution network, which has to be stripped out of a lot of profits by layers of dealers, and cannot maximize profits.

But as Liu Xun said, if you do that, it is too time-consuming, this land certificate, can't afford to wait, 92 is the time of the 500th anniversary of Columbus's discovery of the American continent, and the world will set off a frenzy of commemoration, and when the time comes, this land certificate with one square inch in each of the fifty states of the United States will undoubtedly become the best choice for memorials.

In other words, only 92 years is the golden sales period of this land certificate, and if you miss 92 years, for this land certificate, you will miss a huge business opportunity.

Relying only on Country Garden's own strength, it is obviously impossible to complete the market distribution of large and medium-sized cities across the country within a year, and in this case, the method mentioned by Liu Xun has become the best way at present.